<p>The purpose with this research was to find out what advantages and/ or disadvantages there might be as playing the role as a lecture. In everyday life we give eachother different roles. During the last years the lecture has become a current and outstanding role. This has made me more curious about the lectures´ thoughts about there role. In this work I have tried to explore about the lecture playing the role. I have questioned if the lecture really is playing a role and if so what the effects of that would be. To analyse my material I have used roletheory. The method I have used is depth interviews. My inteviewgroup contains of 6 persons, 3 men and 3 women. They all have got different educations. The result of my research shows that the lectures are playing roles and there are more advantages than disadvantages. The advantages by playing a role could be for instance to strengthen the message. It is easier to create dramatic and excitement and getting the audience listen to you when you are playing a role as a lecture.</p><p>The disadvantages by playing a role tend to be that the lecture might loose his or her credibility. Playing a role as a lecture could also mislead the lecture and make him or her powerless.</p>

The purpose with this research was to find out what advantages and/ or disadvantages there might be as playing the role as a lecture. In everyday life we give eachother different roles. During the last years the lecture has become a current and outstanding role. This has made me more curious about the lectures´ thoughts about there role. In this work I have tried to explore about the lecture playing the role. I have questioned if the lecture really is playing a role and if so what the effects of that would be. To analyse my material I have used roletheory. The method I have used is depth interviews. My inteviewgroup contains of 6 persons, 3 men and 3 women. They all have got different educations. The result of my research shows that the lectures are playing roles and there are more advantages than disadvantages. The advantages by playing a role could be for instance to strengthen the message. It is easier to create dramatic and excitement and getting the audience listen to you when you are playing a role as a lecture. The disadvantages by playing a role tend to be that the lecture might loose his or her credibility. Playing a role as a lecture could also mislead the lecture and make him or her powerless.

This thesis takes a step beyond the current discussion on hybrid competitive strategies (HS) by identifying the underlying mechanisms and common elements of successful hybrid strategies. Reviewing empirical and theoretical literature revealed a significant gap in this respect. Therefore, the activity-based view of strategy is introduced to the discussion on HS. In a first step, four consistent and sustainable HS concepts are developed providing the basis for deriving specific HS models. A second step identifies commonalities among these HS types and theoretically derives a synthesized, common HS model. Thirdly, the critical realist stance was selected for answering this thesis’ research questions addressing consistent HS concepts, implementations, common activities achieving external and internal fit, as well as common capabilities and resources supporting these activities. In a case study approach, semi-structured, open ended interviews combining appreciative and laddering methods are conducted with twelve interviewees from five firms. The separate analysis of ladder elements and ladders allowed distinguishing constitutional from relational elements. Based on this, fourth, an empirically revised research construct is substantiated. This research finds HS firms applying intended and consistent, but mixed strategy concepts based on generating high customer benefits through combining competitive weapons of differentiation and price or total customer cost. Moreover, HS concepts centre on three strategic building blocks: customer centricity, fulfilment of customer needs and employee orientation. Additionally, the research indicates that firms apply activities primarily for achieving fit. While all firms combine both views, no activities are directed to both fit types simultaneously. Activities deploy capabilities and resources in general on two adaptive and two absorptive mechanisms. Several practical implications derive from this thesis. First, firms can apply the synthesized model as a kind of ‘blueprint’ providing orientation for how to combine competitive advantages. Second, policy makers can apply the outcomes as principles steering firms or industries to ‘higher’ levels of performance. Last, firm managers can adapt their own as well as their firm’s behaviour accordingly.

Cross-border tourism development have become increasingly popular the last decades and especially within the European Union through Interreg-programmes. The contemporary research have mainly focused on the advantages and challenges associated with such collaborations with a perspective on visitors and private entrepreneurs in border regions. There are however an unfortunate lack of research on the role of local governments such as municipalities in cross-border tourism collaborations. Therefore the aim of this study is to analyse the interest and attitudes among public actors towards cross-border tourism development, and to identify challenges facing these on an interregional level in cross-border tourism collaborations. The case study have been the Öresund Region between Sweden and Denmark where recently a large scale cross-border platform was implemented party focusing on tourism development in the region. A qualitative approach has been utilized with semi-structured interviews focusing on advantages and challenges associated with cross-border tourism development among public actors in the region. The analysis have shown that there is a great interest among the informants for large scale tourism cooperation in order to reach distant markets and to become a stronger competitor on the global market. Identified challenges mainly concern uneven political power structures which may lead to barriers for further cooperation’s.

Nowadays many companies are interested to improve their production system. It has become important in globalize and competitive market for the survival. The companies are looking to their production systems in the different direction to get the competitive advantages. But the most important is to find out the problem of the production system to make improvements. In this thesis, a part of the production system of a company is studied to find the problems of the production system to make the improvements and to recommend some points to the company for the achievements of its goals. For this purpose, the overall equipment effectiveness calculations have been used to see the current situation of the production system of the company. These calculations of the O.E.E. of the different production work stations make the clear picture of the problems. It calculates the availability of the production system which shows that maintenance system’s effectiveness. The quality rate calculations of the work stations show the conditions of the machines and the worker’s skill and the calculations of the performance efficiency of the work stations show the utilization of the machines. The result of this thesis after all the calculations of O.E.E. is that there is a problem in the utilization of the machines. Most of the time the machines remain idle or wait for the maintenance if it fails.

Business cycle influences most of all industries without changing for year. However, semiconductor industry got the most affected one among those industries. The subsidiary industry of semiconductor industry¡Xsemiconductor equipment industry inherit all of characteristic from semiconductor and shows more significant performance than semiconductor industry to the business cycle. It had to increase the salary to enhance the attraction to get employee¡Xespecially those employee to do the after sales service jobs, while the business cycle is in the upturn position. It resulted in increasing human resource cost to those semiconductor equipment players. Of course, it will be the first target to reduce fixed costs which increased from the upturn, while the business cycle get to the down turn position. It will NOT benefit to semiconductor equipment industry if all the players just increase/decrease the employee numbers to response back to the business cycle fluctuation. Not only eroding the competition but also increasing the socioeconomic issue if a company follows the obsolete way to handle the business cycle fluctuation. There is still few industry could be utilized and have had been tremendous growth such as internet industry. If we could utilize internet technology to establish one system to achieve current operations in service and maintenance, it will help semiconductor equipment players a lot to decide how many employee they should increase while the business cycle in upturn position according to the internet system. By doing this way they could shift the thumb of the rule from original obsolete way. Porter¡]2001¡^points out that many of the companies that succeed will be ones that use the Internet as a complement to traditional ways of competing, not those that set their Internet initiatives apart from their established operations. This study not only could offer a new thinking to current players in semiconductor equipment industry to establish competitive advantage, but also provide a basis for those players in Taiwan intend to involve in semiconductor equipment industry. It will build up Taiwan semiconductor equipment industry¡¦s competitive advantage by increasing the successful rate for those Taiwan players in the industry and secure the Nation sustaining competitive advantage by aggregating more successful semiconductor related industry.

Abstract This study, based on the strategic analysis of resource-based theory, and a systemic framework of port strategy, is planed by cooperating resources, businesses, organization, coordination and control. In a great corporate strategy, all of these elements are aligned with one other. That alignment is driven by the nature of the firm¡¦s resources. The firm¡¦s resources are the unifying thread and, ultimately, determine the others (Collis & Montgomery, 1998). Which to analyze Kaohsiung Port strategy gathered data from deep interview and second-hand materials. According to the survey, we judged the five elements of Kaohsiung Port to be ;the general nature of resources; the narrow scope of businesses; the large corporate office size; the transferring style of coordination mechanism; and the financial control system. Thus, we suggest that the port enlarge the scope of businesses, reduce the size of corporate offices, and to revise the financial ¡]result¡^control system. These will make each element fit with its nature of resources, improve the consistency of each element, and create a synergy of strategy.

It is very important for a company to build the sustainable competitive advantages by integrating the Knowledge and Information Techniques¡C China Steel Corporation¡]CSC¡^is facing the problems of industry upgrading and mutating ¡Binternational competition ¡B human resource inconsistency and knowledge inheritance at the moment¡C In order to solve the problems and keep growing of the company¡A the researcher suggested that CSC should use knowledge management to integrate the corporate strategy¡Bthe corporate culture and the production knowledge so as to strengthen the competitive advantages¡C The purpose of the research is try to develop a reference model of knowledge management for CSC and further study the performance of knowledge management in CSC at present¡C The result of research introduced four basic dimensions of model¡Awhich are as follows¡G¢¹.The knowledge of competitive advantages¡B¢º.The activity of knowledge management¡B¢».The performing steps of knowledge management¡B¢¼.The promoting factors of knowledge management¡C According to the reference model of knowledge management and in-field study of CSC to testify the feasibility of the constructed referenced model ¡A some suggestion and recommendation are proposed after testifying finally¡C Keywords¡Gcompetitive advantages¡Bcore competence¡Bknowledge management

There is no doubted that the enterprises have to face the changeful and competitive environments today. That is why the Taipower Company needs to gain competitive advantages by providing the best of service quality to the consumer in the power market. This study is expected to be useful to the Taipower Company on the point of service quality in the strategy of knowledge management. It is made use of measuring consumer perceptions of service quality and researched for what the types of knowledge management strategy will be based on them. A new model of customer knowledge management includes the task environment, several important dimensions or variables such as the strategy of knowledge management, customer knowledge management. It is discussed for the process of knowledge management and established the institution of knowledge management in the Taipower Company.

ABSTRACT The development of information technology and the evolution of micro marketing urged the enterprises to value the effects of implementing database marketing. In the era of emphasizing customer centric, creating niches of differentiation, enhancing effectiveness of marketing, improving customers¡¦ satisfaction, database marketing is the most important basis of the above mentioned marketing development. The distinctions of database marketing are systematic, long-term oriented and emphasizing planning and analysis, which are different from the ways of traditional marketing that most of the companies are using. Developing Database Marketing is a significant change for all marketing related activities. The sales team has to learn new marketing skills, change the present marketing process, to invest in information technology, even to adjust the functions of organization and build up new concepts of marketing in order to improve the effects of database marketing. Practically, implementing database marketing must follow the process of strategic planning, for the purpose of building up competitive advantages, considering the capability and demand of the enterprise, to create the functions that the enterprise needs, then to improve the performance of marketing. The application of information technology is an important strategy of improving operation capability of the financial industry. Many banks had implemented database marketing to enhance their performance. Leasing is an important sector of financial industry, which is very suitable to execute database marketing for the characteristics of its business. Presently, Chailease finance Co., Ltd. is the only leasing company, to implement data marketing. So, this thesis is to study Chailease Financing Co., Ltd. for the following purposes: 1. The objectives of strategy that leasing industry implements database marketing. 2. The appliances and methods of executing database marketing in the case. 3. The critical success factors of implementing database marketing in the case. After illustrating the case and analyzing the theory, we can figure out the critical success factors related to the purpose of the thesis. Then we chose the objectives of strategy, appliances and methods, and critical success factors as 3 dimensions of studying the critical success factors in implementing database marketing of Chailease Financing Co., Ltd. By the way of investigation of questionnaire, we analyze the individual factors and relations among 3 dimensions. After the analysis of questionnaire, the result from the research shows that the objectives of strategy of implementing database marketing have been effective. But some of the important functions are not workable due to the influences of insufficient conditions or requirements and the other prior objectives of organization.