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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
131

The First Amendment on the classified page commercial speech and the 1973 Supreme Court.

Lonnborg, Barbara Ann, January 1974 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1974. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
132

Differential knowledge gain from a media campaign a field experiment /

Scherer, Clifford Wayne. January 1977 (has links)
Thesis--Wisconsin. / Vita.
133

The history of the radio commercial

Nickeson, Richard S. January 1946 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1946. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
134

The television commercial a contemporary study of the advertising objectives and communications patterns /

Brokaw, Kurt John. January 1961 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1961. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaf 104).
135

The effect of brand name congruity and product category on consumers' attitudes toward brand names

Hoang, Dung Tuan. January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 19, 2009) Includes bibliographical references.
136

The history of the radio commercial

Nickeson, Richard S. January 1946 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1946. / Typescript. Title from title screen (viewed Sept. 30, 2009). Includes bibliographical references.
137

Message forms and effective corrective advertising : an experiment /

Semenik, Richard J. January 1976 (has links)
Thesis (Ph. D.)--Ohio State University, 1976. / Includes vita. Includes bibliographical references (leaves 141-143). Available online via OhioLINK's ETD Center.
138

The memory value of advertisements with special reference to the use of color,

Brandt, Edith Roberts, January 1925 (has links)
Published also as Thesis (Ph. D.)--Columbia University, 1925. / "Books and articles referred to in the text": p. 69.
139

Preattentive processing of Web advertising

Yoo, Chan Yun. Stout, Patricia A., January 2005 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2005. / Supervisor: Patricia A. Stout. Vita. Includes bibliographical references.
140

Logic and illogic in the perception of political advertisements

Ueda, Shuya, January 1972 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1972. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

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