Global ETD Search

141	The use of industry-sponsored materials in the city public schools of Wisconsin Netzer, Lanore A., January 1951 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1951. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaf 261). Teaching Advertising.
142	Dairy farmers' attitudes and information sources about commodity promotion a analysis of the 1976 Wisconsin pro-milk referendum / Hardin, Peter L. January 1977 (has links) Thesis--Wisconsin. / Includes bibliographical references (leaves 85-86). Dairying Advertising
143	The magazine concept of television time buying, its development and present position in the television industry Lichty, Thomas J. January 1964 (has links) Thesis (M.S.)--University of Wisconsin--Madison, 1964. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 109-110. Television advertising.
144	Enhancing the persuasiveness of television advertisements via the transfer of residual arousal from prior programming Mattes, John. January 1980 (has links) Thesis (M.A.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 48-49). Television advertising.
145	Do involving television programs help or hurt the effectiveness of embedded commercials? Oberman, Heiko J. January 1984 (has links) Thesis (M.A.)--University of Wisconsin--Madison, 1984. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [59-61]). Television advertising.
146	An experiment on memory and association with reference to street- car advertising ... Heller, Walter Stern. January 1915 (has links) Thesis (M.A.)--University of California. / Typewritten ms. Memory. Advertising.
147	Advertising appeals and gender images in Shishang Cosmopolitan and Shishang Esquire : a longitudinal and cross-cultural analysis / Ji, Hong. January 2005 (has links) Thesis (Ph.D.)--Ohio University, November, 2005. / Includes bibliographical references (leaves 122-131)
148	Advertising as an anticompetitive device / Netter, Jeffry M. January 1980 (has links) Thesis (Ph. D.)--Ohio State University, 1980. / Includes vita. Includes bibliographical references (leaves 117-121). Available online via OhioLINK's ETD Center. Advertising. Competition.
149	Grondslae van die reg op die reklamebeeld Mostert, Frederick Willem 20 August 2015 (has links) LL.D. / Please refer to full text to view abstract Advertising laws
150	The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry Fourie, Mashinka Lisa 23 March 2010 (has links) The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and increasing product parity have elevated the importance of advertising creativity. Given this, alcoholic beverage producers face the challenge of balancing their advertising objectives with the need to comply with and stave off further regulations. The objective of this research was to determine the impact of content regulation on advertising creativity with reference to the alcoholic beverages industry. A two-phase qualitative research approach was used. Phase one consisted of an explorative in-depth interview with an expert creative with experience in alcoholic beverages advertising to inform the questionnaire framework for phase two. Phase two consisted of face-to-face semi-structured in-depth interviews with ten senior Creatives from South African Agencies. Content analysis and constant comparative analysis was used to identify the key patterns and themes that emerged. The research found that when interpreted literally, the impact of content regulations has no effect on advertising creativity. To the extent that regulation prohibited clichéd advertising it was found to be enabling. However, on a wider interpretation it was found that regulations were perceived to be constraints, particularly where they prohibited a key consumer insight. / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted UCTD Advertising

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