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Russian consumer attitudes toward American advertising /Wilson, Nancy Fraser. January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 323-336). Also available on the Internet.
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Russian consumer attitudes toward American advertisingWilson, Nancy Fraser. January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 323-336). Also available on the Internet.
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Ren shi guang gao bei hou de wen hua jia zhi guan : yi nei rong fen xi tan tao Zhongguo da lu ji Xianggang de hu fu / hua zhuang pin za zhi guang gao zhong biao da de "yang hua" jia zhi /Xiao, Yunqi. January 2005 (has links) (PDF)
Thesis (M.A.)--Hong Kong Baptist University, 2005. / Dissertation submitted to the School of Communication. Includes bibliographical references (leaves 45-49).
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Die deutsche und tschechische Werbesprache : verbale Strategien in deutschen Slogans und ihre Parallelen in der tschechischen Werbung /Jilkova, Hana. January 2007 (has links)
Habilitation - Südböhmische Universität, Ceske Budejovice, 2007. / Includes bibliographical references (p. 391-399).
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The impact of cultural and market distance on international advertising a content analysis of magazine advertising from US, Japan and Korea /Kim, Yoo-Kyung. January 1996 (has links)
Thesis (Ph. D.)--Syracuse University, 1996. / Vita. Includes bibliographical references (leaves 229-237).
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A smokin' good ad how efficacy and emotional tone interact in anti-smoking messages /Miles, Stephanie. January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 8, 2008) Includes bibliographical references.
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Market share vs. market size effects of advertising : analysis of market structure /Girnius, Audrius. January 2003 (has links)
Thesis (Ph. D.)--University of Chicago, Dept of Economics, August 2003. / Includes bibliographical references. Also available of the Internet.
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The effects of subliminal messages in print advertisements /Wilfong, Jamie Lynne. January 2002 (has links)
Thesis (B.S.) Magna Cum Laude--Butler University, 2002. / Includes bibliographical references (leaves 23-24).
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What lies beneath the milk mustache? : rhetorical analysis of the "got milk?" advertising campaign /Vassilieva, Ekaterina, January 2004 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 77-80). Also available on the Internet.
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Physiological measures of advertising effectiveness : a theoretical and empirical investigation /Hensel, James Stephen, January 1970 (has links)
Thesis (Ph. D.)--Ohio State University, 1970. / Includes bibliographical references (leaves 149-156). Available online via OhioLINK's ETD Center.
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