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Effects of cultural differences and product types on advertising effectiveness in Costa Rica and the U.S.Sara, Harmala Kaur. January 2004 (has links)
Thesis (M. Adv.)--University of Florida, 2004. / Title from title page of source document. Document formatted into pages; contains 91 pages. Includes vita. Includes bibliographical references.
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Das Inserat als Werbemittel in der Absatawirtschaft mit besonderer Berücksichtigung der schweizerischen Verhältnisse.Reigner, Henry, January 1950 (has links)
Inaug.-Diss.--Basel. / Vita. "Erscheint zugleich als Heft Nr. 7 in den Basler Betriebswirtschaftlichen Studien." Bibliography: p. 100-101.
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Advertising message effectiveness research : the state of the art in Hong Kong /Wong, Chiu-tak, Benjamin. January 1900 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1982.
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Das Inserat als Werbemittel in der Absatawirtschaft mit besonderer Berücksichtigung der schweizerischen Verhältnisse.Reigner, Henry, January 1950 (has links)
Inaug.-Diss.--Basel. / Vita. "Erscheint zugleich als Heft Nr. 7 in den Basler Betriebswirtschaftlichen Studien." Bibliography: p. 100-101.
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A comparison of visual and verbal content of print cosmetic advertising between the US and ChinaWang, Zhenzhen, January 2008 (has links) (PDF)
Thesis (M.A. in communication)--Washington State University, December 2008. / Title from PDF title page (viewed on June 30, 2009). "Murrow College of Communication." Includes bibliographical references (p. 74-84).
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Twenty years of environmental message strategies a study of oil and forest industry advertising /Bavec, Nancy Ann. January 1979 (has links)
Thesis (M.S.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 110-114).
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The big sell attitudes of advertising writers about their craft in the 1920's and 1930's /Shapiro, Stephen Richard, January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1969. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
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Cultural values, emotions and information a comparison of webpages from two culturally different countries /Wang, Ye, January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 17, 2009) Includes bibliographical references.
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Comprehension of advertising as a function of various inter-cultural variablesSlater, Marcia Jill, January 1966 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
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Dynamic issues in applied microeconomics : market performance, market structure and advertising competition /Iwasaki, Natsuko. January 1900 (has links)
Thesis (Ph. D.)--Oregon State University, 2007. / Printout. Includes bibliographical references (leaves 85-92). Also available on the World Wide Web.
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