Global ETD Search

21	An investigation into the importance of the horizontal versus vertical flow of influence in testimonial magazine advertisements Krueger, Judith Ann Frances, January 1966 (has links) Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
22	Advertising media models for internet reach/frequency estimation / Hong, Jongpil, January 1998 (has links) Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 952-962). Available also in a digital version from Dissertation Abstracts. Internet advertising Advertising
23	Admen and the shaping of American commercial broadcasting, 1926-50 Meyers, Cynthia Barbara, Schatz, Thomas, January 2005 (has links) (PDF) Thesis (Ph. D.)--University of Texas at Austin, 2005. / Supervisor: Thomas Schatz. Vita. Includes bibliographical references.
24	What lies beneath the milk mustache? rhetorical analysis of the "got milk?" advertising campaign / Vassilieva, Ekaterina, January 2004 (has links) Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 77-80). Also available on the Internet. Advertising Advertising campaigns.
25	A comparative analysis of culture and the cultural content of printed-media advertising in the Philippines and Thailand Marquez, Flordelindo Tingson, January 1900 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 323-333).
26	Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context Micu, Anca Cristina. January 2005 (has links) Thesis (Ph.D.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (January 25, 2007) Vita. Includes bibliographical references. Advertising. Advertising Publicity.
27	The power of advertising awards a comparison of effectiveness between award-winning & none-award TV commercials / Yen, Ju-Yu. January 2006 (has links) Thesis (M.A.)--University of Missouri-Columbia, 2006. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references. Television advertising Advertising.
28	The establishment of benchmarks for advertising expenditures on gold investment / Lo, Sze-kuen, Joseph. January 1985 (has links) Thesis (M.B.A.)--University of Hong Kong, 1985.
29	Now playing information processing of cues used in motion picture advertising / Sikes, April Jolayne. Raney, Arthur A. January 2005 (has links) Thesis (M.S.)--Florida State University, 2005. / Advisor: Dr. Arthur Raney, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed June 15, 2005). Document formatted into pages; contains vii, 86 pages. Includes bibliographical references.
30	Communication of position in current national primetime brand advertising a content analysis / Mezera, Chad M. January 1900 (has links) Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 310 p. Includes abstract. Includes bibliographical references (p. 72-73).

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