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Immigration, acculturation, and mass media effects cultural values and evaluations of caucasian and asian advertising models /Moon, Seung-Jun, January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 2004. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 150-166).
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The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertisingNorris, Rebecca Lucinda. January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 12, 2009) Includes bibliographical references.
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The impact of fear appeal advertising on disposition formation in HIV/AIDS related communication /Terblanche-Smit, Marlize. January 2008 (has links)
Dissertation (PhD)--University of Stellenbosch, 2008. / Bibliography. Also available via the Internet.
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That drug treats what? the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising /Malle, Jennifer. Bolls, Paul David, January 2008 (has links)
The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on September 25, 2009). Thesis advisor: Dr. Paul Bolls. Vita. Includes bibliographical references.
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Selling the next one corporate nationalism and the production of Sidney Crosby /Bunt, Darron. January 1900 (has links)
Thesis (M.A.)--University of Alberta, 2009. / Title from pdf file main screen viewed (on Oct. 6, 2009). "Fall 2009." At head of title: University of Alberta. A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Arts, Faculty of Physical Education and Recreation. Includes bibliographical references.
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An investigation into the comparative cognitive impact of conventional television advertising and product placementCarr, David Jasun January 2005 (has links)
Thesis (M.S. )--Kutztown University of Pennsylvania, 2005. / Source: Masters Abstracts International, Volume: 45-06, page: 2705. Typescript. Abstract precedes thesis as 2 leaves (iii-iv). Includes bibliographical references (leaves 69-75).
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Advertising appeals and gender images in Shishang Cosmopolitan and Shishang Esquire : a longitudinal and cross-cultural analysis /Ji, Hong. January 2005 (has links)
Thesis (Ph.D.)--Ohio University, November, 2005. / Includes bibliographical references (leaves 122-131)
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Advertising signals as indicators of advertiser fitnessLee, Karen Elizabeth, January 1900 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.
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Theory in culture toward a psychoanalytic criticism of advertising /Bellinson, Robin L. January 2006 (has links)
Thesis (M.A.)--Georgia State University, 2006. / Title from title screen. Calvin Thomas, committee chair; Nancy Chase, Christopher Kocela, committee members. Electronic text (122 p. : ill., photos) : digital, PDF file. Description based on contents viewed May 8, 2007. Includes bibliographical references (p. 112-118).
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Theory in culture : toward a psychoanalytic criticism of advertising /Bellinson, Robin L. January 2006 (has links)
Thesis (M.A.)--Georgia State University, 2006. / Typescript. Includes bibliographical references (leaves 104-110). Also available via the World Wide Web.
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