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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
41

The effects of progressive levels of telepresence in on-line advertising interactivity, vividness, and attitude-behavior consistency /

Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
42

Marketing to women a content analysis of Good Housekeeping magazine advertisements from 1955 to 2005 /

Finn, Jennifer. January 2008 (has links)
Thesis (M.A.)--University of Wyoming, 2008. / Title from PDF title page (viewed on Apr. 13, 2010). Includes bibliographical references (p. 110-116).
43

Exploring the impact of advertising on brand equity and shareholder value

Jeong, Jaeseok. Drumwright, Minette E., January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
44

Perceptions of Japanese advertising : a Q-methodological study of advertising practitioners in Japan /

Cropp, Fritz. January 1996 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1996. / Typescript. Vita. Includes bibliographical references (leaves 160-169). Also available on the Internet.
45

Adolescents' critical reading of advertisements and public service messages the interpretation of identities and meaning /

Chik, Hsia-hui, Alice. January 2001 (has links)
Thesis (M.A.)--University of Hong Kong, 2001. / Includes bibliographical references (leaves 75-79). Also available in print.
46

Perceptions of Japanese advertising a Q-methodological study of advertising practitioners in Japan /

Cropp, Fritz. January 1996 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1996. / Includes bibliographical references (leaves 160-169).
47

The impact of food advertising on food consumption patterns in the U.S. and Mexico

Costa, Jose Antonio. January 1983 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 188-195).
48

Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messages /

Choi, Youjin, January 2003 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 132-141). Also available on the Internet.
49

Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messages

Choi, Youjin, January 2003 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 132-141). Also available on the Internet.
50

Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966 /

Cicero, Michelle Elizabeth January 2007 (has links) (PDF)
Thesis (M.A.)--University of North Carolina Wilmington, 2007. / Includes bibliographical references (leaves: 106-110)

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