This professional report outlines and assesses of various advertising agency organization and compensation models. It provides an analysis of how the disruptive technology of the Internet has changed consumer media habits and caused a paradigm shift in the marketing communications landscape and how the current economic recession has affected agencies. The organization models addressed include the traditional silo model and the roster model. Compensation models include labor-based fee models, commission-based models, and several new models that the industry has recently embraced. / text

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This dissertation aims at analysis of marketing mix of advertising agency. Besides main 4P (Product, Price, Place, Promotions) contains other 3P (Personnel, Process, Physical evidence), because the product of the agency are services. The dissertations includes also SWOT and BCG analysis, in which provides information about positive and negative aspects of work of the agency. The separate chapter is dedicated to outsourcing, on which the advertising agency FILIP Media concentrates.

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The theme of this Diploma thesis is an analysis of project management in advertising. The purpose of the thesis is to break down each department of the agency and to suggest adopting measures that could improve that existent system of project management and labour organisation. The first part of the Diploma thesis is focused on project management in theory. The key terms are defined using literature and official web sources. In the introduction to the practical part of the thesis the agency being analysed is introduced and subsequently the system of project management is presented. Measures that could lead to improving the existing conditions are recommended on the basis of ascertained data.

The results of this study provide support for the use of the SERVQUAL and market orientation instruments for evaluating agencies approach to service delivery issues in Taiwan. The results indicate that on two of the five dimensions of the SERVQUAL instrument in particular have the potential for identifying areas of concerns and facilitating focusing on specific concerns and developing mechanisms for addressing these concerns. These areas are responsiveness and reliability. The potential for improving the applicability and sophistication of the instrument also exists. There are clearly issues that can be addressed between the perceptions and expectations of both customers and managers for the advertising agencies. In particular, the results indicate that customers have a much bigger gap between expectations of service and the delivery of service than the managers. This research provides evidence that a service problem exists in advertising agency settings in Taiwan as well as a mechanism for identifying and measuring the extent of the problem. In addition, the consortium based advertising agencies had a different market orientation than the matrix or integrated organizations studied. Consortium based organizations are more likely to have a competitor orientation while matrix and integrated organizations are more likely to have a customer orientation. In addition, market orientation impacts attitudes and approaches to service quality.

Bangladesh is the world's seven most populous country and its population with the average of 1000 people per square kilometer throughout the country. More than anything the country is facing unprecedented challenges due to Covid-19 pandemic. As of facing this unprepared challenge, the Government had to lockdown the country and the employees had to start working from home considering the situation and safety concerns. However, unlike the developed countries, the working from home scenario in Bangladesh is far more difficult as the concept is completely new. The difficulties are particularly seen in the advertising agency where the working culture needs to be collaborative. In addition to that, lack of preparation, shortage of right tools and support and overall, the new teleworking condition have turned the process overwhelming and complicated for the advertising agency employees. The purpose of this research is to explore the adaptation process of Advertising agencies during Covid-19 in Bangladesh. The research was qualitative in nature with an interpretivist perspective. As a deductive approach the concept of virtual work and its critical components were researched and later as an inductive approach email interviews with advertising agencies were conducted to discover and develop empirical understanding around the research topic. Through research it was discovered that the current work from home adaptation process has several shortcomings, without providing the required and special conditions for employees’ wellbeing and motivational factors. In addition to that, there is no adoption of any new collaborative tools that were found for the creative teams apart from the general communicative tools.

Business plan -- Full service advertising agency try to develop the basic vision of project realization. In theoretical part of paper I schedule the processes inside of the agency using available sources: the behavior of the client when choosing the agency, negotiation, rewarding, inner structure, process of creation of advertising budget. Also here is possible to find the reason for using of the services of advertising agency, types of advertising agencies, the reward and standard steps to create advertising plan. In part about business plan I shortly describe what is a business plan and which parts this document should contained. Practical part is divided into basic capitols: elevator pitch, information about owner and management, the opportunity, the place of business, technical-technological part, suppliers, market and competitors. Also there is possible to find sales strategy and financial plan -- balance sheet, Cash Flow, operation statement, financial indicators. The risk is described by expert evaluation, by sensitivity analyses of basic variables and by determination of break even

<p>Background: Research results show that the potential of corporate social responsibility (CSR) has increased. That means there is a growing pressure on Swedish companies to act with responsibility: general public has a positive attitude towards companies that communicate their CSR. Advertising agencies have been criticized by their way to manage the question of social responsibility. One of the characteristics of an advertising agency is their anonymity; even though their products are extremely visible, it is rarely clear who gave rise to an advertising production. If this is put in relation to CSR in general, we find ourselves in a contradictory situation when CSR in many cases is about exposure of the responsible corporation. </p><p>Purpose: The purpose of this thesis is to explain whether CSR can be applied to advertising agencies, by describing in which way their conditions limit respectively make possible to run business in terms of CSR. </p><p>Research Method: The thesis has a qualitative approach, and the empirical data is in large parts based on personal interviews, where the interviewees represent Swedish advertising agencies. </p><p>Result: We have identified a number of limitations and possibilities related to advertising agencies concerning CSR. Principally limits are that the advertising industry by tradition does not sanction responsibility in this matter, that professionals belittle the social effect by their own business but recognize the impact of advertising productions taken all together. Finally, efficient advertising and customer satisfaction are top priority concerns: ethics may have to step aside due to these matters. On the other hand, there are several aspects to suggest that CSR is to be applied on agencies: the surrounding world is an important matter to agency activities. Our results show that the attention given an agency in factual can be used in characteristics of CSR: the professionals have the opportunity to choose how and what to produce.</p>