published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Lau Chin-han, Cindy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 39-40). / Table of Contents --- p.i / List of Tables --- p.ii / Chapter / Chapter I. --- Introduction --- p.1 / Background --- p.1 / Adspend in China --- p.3 / China Media Overview --- p.4 / Advertising Agencies in China --- p.8 / Advertising Law in China --- p.9 / Production Facilities in China --- p.10 / Objectives of the Project --- p.10 / Literature Review --- p.11 / Methodology --- p.13 / Chapter II. --- FACTORS INFLUENCING DECISION ON ADVERTISING STANDARDIZATION --- p.18 / Product Variable --- p.18 / Organizational Variable --- p.21 / Competitive Variable --- p.23 / Market and Societal Variable --- p.24 / Infrastructure Variable --- p.25 / Governmental Variable --- p.25 / Chapter III. --- RESULTS --- p.27 / Degree of Standardization --- p.27 / Correlates of Advertising Standardization --- p.29 / Chapter IV. --- FINDINGS AND IMPLICATIONS --- p.33 / Chapter V. --- LIMITATIONS AND FUTURE RESEARCH --- p.37 / BIBLIOGRAPHY --- p.39 / APPENDIX --- p.41

by Ho Yeung-nang, Andrew, Kwan Yurk-keung, Alex. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: l. 138-140.

by Ip Wai Cheong, Ernest, Ng Hon Wing, Danny. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 73-75.

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

Kwok Wai Yee, Susanna. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves [100-105]). / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Aspects of Corporate Advertising / Development of Corporate Advertising --- p.5 / Definition of Corporate Advertising --- p.7 / Corporate Philosophy and Corporate Mission --- p.10 / Reactive and Proactive Corporate Advertising --- p.12 / The Wheel of Publics --- p.16 / Chapter Chapter 3 --- Advertising as Information / The Social Function of Advertising --- p.19 / The Informative Nature of Advertising --- p.24 / The Functionalist Approach --- p.27 / Literature Review of Informational Research --- p.30 / Advertising Research in Hong Kong --- p.35 / Chapter Chapter 4 --- A Case Study of Hong Kong / Media Expenditure of Corporate Advertisers (1985-1993) --- p.38 / Hong Kong in the Last Decade --- p.43 / Change of Consumer Expenditure Pattern --- p.45 / Demographic Changes of the Population --- p.47 / Rise of Political Parties --- p.51 / The Environmental Issue --- p.55 / Increasing Competition in the Business Community --- p.57 / Chapter Chapter 5 --- Content Analysis / Methodology / Research Objectives --- p.60 / Research Questions --- p.62 / Research Design --- p.62 / Research Method --- p.64 / Sampling --- p.66 / Analysis --- p.68 / Quantitative Results --- p.70 / Qualitative Results --- p.84 / Discussion --- p.93 / Chapter Chapter 6 --- Conclusion --- p.97 / References / Appendix

published_or_final_version / Linguistics / Doctoral / Doctor of Philosophy

published_or_final_version / abstract / Linguistics / Master / Master of Arts