Global ETD Search

1	Corporate advertising in Hong Kong: an information analysis. January 1994 (has links) Kwok Wai Yee, Susanna. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves [100-105]). / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Aspects of Corporate Advertising / Development of Corporate Advertising --- p.5 / Definition of Corporate Advertising --- p.7 / Corporate Philosophy and Corporate Mission --- p.10 / Reactive and Proactive Corporate Advertising --- p.12 / The Wheel of Publics --- p.16 / Chapter Chapter 3 --- Advertising as Information / The Social Function of Advertising --- p.19 / The Informative Nature of Advertising --- p.24 / The Functionalist Approach --- p.27 / Literature Review of Informational Research --- p.30 / Advertising Research in Hong Kong --- p.35 / Chapter Chapter 4 --- A Case Study of Hong Kong / Media Expenditure of Corporate Advertisers (1985-1993) --- p.38 / Hong Kong in the Last Decade --- p.43 / Change of Consumer Expenditure Pattern --- p.45 / Demographic Changes of the Population --- p.47 / Rise of Political Parties --- p.51 / The Environmental Issue --- p.55 / Increasing Competition in the Business Community --- p.57 / Chapter Chapter 5 --- Content Analysis / Methodology / Research Objectives --- p.60 / Research Questions --- p.62 / Research Design --- p.62 / Research Method --- p.64 / Sampling --- p.66 / Analysis --- p.68 / Quantitative Results --- p.70 / Qualitative Results --- p.84 / Discussion --- p.93 / Chapter Chapter 6 --- Conclusion --- p.97 / References / Appendix Institutional advertising
2	Corporate social advertising's effect on audience attitudes toward company and cause / Morton, Cynthia Renee, January 1999 (has links) Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 222-230). Available also in a digital version from Dissertation Abstracts. Advertising Institutional advertising
3	Permanent corporate signage at the University of North Carolina-Chapel Hill a survey of student and faculty opinions / Gailey, Kevin R. January 2004 (has links) Thesis (M.A.)--University of North Carolina at Chapel Hill, 2005. / Includes bibliographical references (leaves 134-138).
4	Permanent corporate signage at the University of North Carolina-Chapel Hill a survey of student and faculty opinions / Gailey, Kevin R. January 2004 (has links) Thesis (M.A.)--University of North Carolina at Chapel Hill, 2004. / Includes bibliographical references (leaves 134-138). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
5	A visual semiotic analysis of the hidden meanings, myths and ideologies in Old Mutual South Africa's CSR 2.0 corporate advertising Eiman, Simoné Marianne 05 1900 (has links) Abstracts in English and Afrikaans / The aim of this exploratory study was to investigate the underlying meanings of Old Mutual South Africa’s (OMSA’s) CSR 2.0 corporate advertisements. It specifically examined the underlying myths and ideologies conveyed through the texts. This qualitative study was conducted by means of a visual semiotic analysis (Machin 2012) on eight CSR 2.0 corporate advertisements, which were purposively selected. A theoretical framework to measure visual CSR 2.0 corporate advertisements was developed, which aided in the sampling, data analysis and interpretation processes. The findings of the study indicated that by positioning its CSR 2.0 positively in terms of change and transformation, progress and equal opportunities for all citizens, OMSA is fostering stakeholder-organisation relationships. In addition, it was also found that OMSA adopts established representational tropes of CSR 2.0 and use them repetitively that firmly entrenches the intended/encoded message to the viewer. / Die doel van hierdie verkennende studie was om die onderliggende betekenis van CSR 2.0 korporatiewe advertensies in Ou Mutual Suid-Afrika te ondersoek. Dit is spesifiek gemoeid met die onderliggende mites en ideologieë wat deur middel van die tekste oorgedra word. Die kwalitatiewe studie is uitgevoer deur middel van 'n visuele semiotiese ontleding (Machin 2012) op agt CSR 2.0 korporatiewe advertensies, wat doelbewus gekies is. 'n Teoretiese raamwerk, om visuele CSR 2.0 korporatiewe advertensies te meet, is ontwikkel, dit het bygedra tot die steekproefneming, data-analise en interpretasie prosesse. Die bevindinge van die studie dui daarop dat deur CSR 2.0 positief in terme van verandering en transformasie, vooruitgang, en gelyke geleenthede vir alle burgers te posisioneer, OMSA verhoudings met belanghebbendes kan bevorder. Daarbenewens is ook gevind dat OMSA gevestigde temas van CSR 2.0 implementeer en hulle herhaaldelik gebruik wat juis die beoogde / gekodeerde boodskap stewig aan die kyker bevestig. / Communication Science / M. A. (Communication Science) CSR 2.0 CSR 1.0 Visual semiotic analysis Iconography Denotation Connotation Carriers of connotation Iconographic symbolism Myth Ideology Contextualisation Representation Corporate identity Corporate advertising Interpretivist Realism CSR 2.0 CSR 1.0 Visuele semiotiese Ikonografie Denotasie Konnotasie Draers van konnotasie Ikonografiese simboliek Mites Ideologie Kontekstualisering Verteenwoordiging Korporatiewe identiteit Korporatiewe advertensies Interpretivistiese Realisme 659.10968

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