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1	Part of the Problem or Solution? : The Drivers and Barriers from CSR to CSR 2.0 in Companies Operating in Sweden Bexell, Hanna, Barmoro, Sina January 2023 (has links) At present, humanity faces one of its most pressing and daunting challenges: climate change. For this reason, sustainable development is a topic more urgent now than ever. CSR 2.0 is a model introduced to tackle the limitations of traditional CSR practices that have been shown to be ineffective over time. As Sweden is a country that leads with a great sustainability standpoint, the purpose of this thesis is, therefore, to gain insight and knowledge on the drivers and barriers from CSR to CSR 2.0 in companies operating in Sweden. This study observes an interpretive philosophy through a qualitative study that aims to understand the drivers' contrary barriers to the shift. With a mixed methods methodology and use of triangulation, the empirical data is collected in accordance with four companies from semi-structured interviews, annual and sustainability reports, as well as from website information. The empirical findings are analyzed thematically through coding, where eleven sub-themes and two themes emerged. This study discovers the practices that occur within companies through an inductive approach and proposes that the companies have evolved and currently pursue and perform certain CSR 2.0 practices. The findings justify that all companies experience drivers of their fundamentals, long-term vision, climate action, value chains, innovation, organizational culture, competitive advantage as well as internal and external pressure which adhere to CSR 2.0. Additionally, barriers of risk aversion, lack of resources as well as monitoring and evaluation were identified. This thesis has contributed to existing literature to fill the gap on what acts as drivers and barriers to how companies pursue CSR 2.0. The findings may be valuable for companies that feel the need to adapt their CSR approaches in response to our evolving world. CSR CSR 2.0 Future CSR Drivers and Barriers Business Administration Företagsekonomi
2	“CSR is not important to us because...” : A moral disengagement theory approach to CSR improvement in Swedish companies Vallström, Hanna, Lindholm, Towe, AbuBakr, Ala January 2017 (has links) This thesis is a moral disengagement theory approach to CSR improvements in Swedish companies. The purpose is to investigate what and how justifications are a barrier for middle managers’ contributions to a firm's CSR improvements in Swedish companies. There is a shift towards a need for a new CSR and on a more personal bases where individual contributions are crucial. Bandura, Bero and White’s (2009) moral disengagement mechanisms will be used to explain how and why middle managers justify avoiding CSR initiating and improvements. The main purpose with this thesis is to answer the questions of what justifications are used and how they are barriers for middle manager’s contribution to CSR improvement in companies? This has been conducted through qualitative semi-structured individual interviews with middle managers in 10 Swedish companies. The findings show that only six of Bandura et al’s. (2009) moral disengagement mechanisms were used by middle managers, Moral Justification, Euphemistic Labelling, Advantageous Comparison, Displacement of Responsibility, Diffusion of Responsibility, Distortion of Consequences, together with one new justification unique to these findings, Lack of Demand. Findings shows that the more justifications used, the weaker CSR the firm shows, both through their own records/publications and during the interview. It is clear that one barrier for CSR improvements can be the thought about barriers itself. Middle managers easily identify material, strategic and financial barriers but fail to acknowledge that their thoughts on barriers can actually be a barrier. Findings show that justifications used by middle managers appear to be a key factor in why companies do not pursue ambitious CSR improvements. This thesis has contributed to existing literature by expanding the research field regarding new CSR approaches and Bandura et al.’s (2009) moral disengagement mechanisms. These findings could be of value for companies with the need to improve CSR since our findings show that justifications are barriers in the development of CSR within a company. Corporate Social Responsibility (CSR) CSR 2.0 Progressive CSR Moral Disengagement Justification Middle Management Middle Manager Sweden Social Sciences Samhällsvetenskap
3	A visual semiotic analysis of the hidden meanings, myths and ideologies in Old Mutual South Africa's CSR 2.0 corporate advertising Eiman, Simoné Marianne 05 1900 (has links) Abstracts in English and Afrikaans / The aim of this exploratory study was to investigate the underlying meanings of Old Mutual South Africa’s (OMSA’s) CSR 2.0 corporate advertisements. It specifically examined the underlying myths and ideologies conveyed through the texts. This qualitative study was conducted by means of a visual semiotic analysis (Machin 2012) on eight CSR 2.0 corporate advertisements, which were purposively selected. A theoretical framework to measure visual CSR 2.0 corporate advertisements was developed, which aided in the sampling, data analysis and interpretation processes. The findings of the study indicated that by positioning its CSR 2.0 positively in terms of change and transformation, progress and equal opportunities for all citizens, OMSA is fostering stakeholder-organisation relationships. In addition, it was also found that OMSA adopts established representational tropes of CSR 2.0 and use them repetitively that firmly entrenches the intended/encoded message to the viewer. / Die doel van hierdie verkennende studie was om die onderliggende betekenis van CSR 2.0 korporatiewe advertensies in Ou Mutual Suid-Afrika te ondersoek. Dit is spesifiek gemoeid met die onderliggende mites en ideologieë wat deur middel van die tekste oorgedra word. Die kwalitatiewe studie is uitgevoer deur middel van 'n visuele semiotiese ontleding (Machin 2012) op agt CSR 2.0 korporatiewe advertensies, wat doelbewus gekies is. 'n Teoretiese raamwerk, om visuele CSR 2.0 korporatiewe advertensies te meet, is ontwikkel, dit het bygedra tot die steekproefneming, data-analise en interpretasie prosesse. Die bevindinge van die studie dui daarop dat deur CSR 2.0 positief in terme van verandering en transformasie, vooruitgang, en gelyke geleenthede vir alle burgers te posisioneer, OMSA verhoudings met belanghebbendes kan bevorder. Daarbenewens is ook gevind dat OMSA gevestigde temas van CSR 2.0 implementeer en hulle herhaaldelik gebruik wat juis die beoogde / gekodeerde boodskap stewig aan die kyker bevestig. / Communication Science / M. A. (Communication Science) CSR 2.0 CSR 1.0 Visual semiotic analysis Iconography Denotation Connotation Carriers of connotation Iconographic symbolism Myth Ideology Contextualisation Representation Corporate identity Corporate advertising Interpretivist Realism CSR 2.0 CSR 1.0 Visuele semiotiese Ikonografie Denotasie Konnotasie Draers van konnotasie Ikonografiese simboliek Mites Ideologie Kontekstualisering Verteenwoordiging Korporatiewe identiteit Korporatiewe advertensies Interpretivistiese Realisme 659.10968

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