No description available.

The purpose of this thesis is to assess dieting consumers’ perceptions of dessert advertisements containing subtle food cues. Participants were presented with one of three dessert advertisements depicting either, a dessert that had been left untouched, cut in half, or had a bite mark. Across the studies, the results show that the image of the bitten dessert is more preferred than the cut or whole desserts among participants with dieting experience. The relationship between dessert type and dieting is mediated via perceptions of realness/authenticity. The findings contribute to the literature on food consumption and advertising. Companies advertising low-fat products to dieting consumers can benefit from the results of these studies. / February 2017

Call number: LD2668 .T4 1957 R82 / Master of Science

No description available.

M.S.

M.S.

Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant commercials. It also assessed the degree to which children are being exposed to the promotion of unhealthy food, beverage restaurant commercials. This study examined commercials that aired on the Nickelodeon Network between Monday, August 11 through Friday, August 15, 2008 between 3 p.m. and 5 p.m. on the Comcast Cable System in Stockton, California. The programming was recorded on a VHS tape and then later reviewed and analyzed. Each commercial was examined in the following areas: nutritional content; slogan; branded characters; premium; link to a movie and healthy message. This study demonstrated that 40.65% of the commercials airing between 3 p.m. and 5 p.m. on the Nickelodeon television network are for food, beverage and/or restaurants. Twenty-six percent of food, beverage and restaurant commercials met or exceeded the daily recommended levels of fat, added sugars, and sodium, and fell short of providing essential nutrients as outlined by the United States Department of Agriculture (USDA) (United States Department of Agriculture, 2008). The results of this study indicate that a considerable amount of food commercials targeting children as consumers. Government regulation seems unlikely due to the First Amendment, rights to free speech. This study points to several suggestions for advertisers, advocates, Children's Advertising Review Unit (CARU) teachers and parents to address the issue of advertising to children. Some of the suggestions include stricter self-regulation, education and parental responsibility.

This work deals with the regulation of advertising of drugs and food supplements. The goal is to assess whether the rules are complied with and whether the current decision-making practice of supervisory authorities in the markets for medicinal and nutritional supplements sufficient.

Typescript (photocopy). / Digitized by Kansas Correctional Industries / Department: Agricultural Economics.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-12-08T11:27:18Z No. of bitstreams: 1 Bruno Sampaio Antunes.pdf: 1901454 bytes, checksum: 60f0b7e8267ee9401ae21c68efc823c9 (MD5) / Made available in DSpace on 2017-12-08T11:27:18Z (GMT). No. of bitstreams: 1 Bruno Sampaio Antunes.pdf: 1901454 bytes, checksum: 60f0b7e8267ee9401ae21c68efc823c9 (MD5) Previous issue date: 2017-11-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study aims to understand how the advertising speech develops persuasion as means of propagation, sale, consumption and profit when materiality and immateriality aspects of a product is defined. The study of the advertising speech towards food, from a raw product until a transformed nourishment, that later becomes persuasive, is the main objective of this research. As an empirical object, there were selected food advertisements in a production scale, determined by natural cycles and opposing them with the advertising of those transformed products by the food industry and its persuasion strategies depending on the product configuration. As an epistemological object, there will be carried out a study of the visual syntax appeal supported by verbal and nonverbal language used as persuasive tools. In order to achieve this objective the study will investigate speeches from both raw and transformed products advertisements by the food industry and analyse the established connection between representations and way of life in order to increase sales. The methodological strategy is based on a timeline construction of published advertisements, identify which were iconics and the most used language artifacts, compare verbals and nonverbals resources used, determine how the imagistics interferes on the ways of life constructions, understand how the food industry advertising seduces, creates desires and way of life perceptions, and how political interests may be implied. As for the theoretical foundation there will be used concepts from Gilles Lipovetsky, Milton Santos and Guy Debord to analyze the relation established between the food industry and the organization's logic related to the design concept, along with Benjamin's parlance designations. In order to complement the studies over political and social clusters, there were used concepts and theories developed by Leo Huberman, Octávio Ianni and Warren Dean / A fim de compreender como linguagem publicitária desenvolve a persuasão tendo em vista a divulgação, a venda, o consumo e o lucro quando se definem elementos da materialidade e da imaterialidade do produto, essa pesquisa tem como objetivo principal o estudo da linguagem publicitária da indústria de alimentos gerados pela produção e transformação industrial. Para o estudo do objeto empírico foram selecionados anúncios de alimentos em seu estágio produtivo determinado pelos ciclos naturais, relacionando-os às características publicitárias de produtos transformados pela indústria e, sobretudo, por estratégias persuasivas diretamente ligadas à configuração do produto no momento do contato direto com o receptor. Como objeto epistemológico, será realizado o estudo da sintaxe do apelo visual patrocinado por linguagens verbais e não verbais utilizadas como ferramentas persuasivas da publicidade. Para a consecução desse objetivo procura-se investigar as linguagens usadas em anúncios publicitários de ambos os tipos de produtos trabalhados pela indústria de alimentos e analisar as relações estabelecidas entre modos de vida e as construções imagéticas utilizadas para possibilitar a venda. A estratégia metodológica supõe: discriminar cronologicamente as características dos recortes publicitários, identificar as campanhas que se tornaram ícones de suas épocas e os artifícios de linguagem predominantes, comparar os recursos verbais e não verbais usados, definir como a linguagem imagética persuasiva interfere na construção de modos de vida, verificar como a publicidade da indústria alimentícia seduz e cria desejos e percepções de modos de vida e, por fim, relacionar a linguagem publicitária da indústria alimentícia de produção com a linguagem de transformação para identificar possíveis interesses políticos e econômicos implícitos em determinadas campanhas. Para a construção da fundamentação teórica, utiliza-se conceitos de Gilles Lipovetsky, Milton Santos, Guy Debord para estudar a relação que se estabelece entre a indústria de bens de consumo e a lógica organizacional relacionada ao conceito de design, juntamente com conceitos de Benjamin para o estudo da linguagem. Para complementar o estudo das esferas sociais e políticas, foram trabalhadas teorias desenvolvidas por Leo Huberman, Octávio Ianni e Warren Dean