Submitted by PPG Psicologia (psicologia-pg@pucrs.br) on 2018-06-08T22:17:11Z No. of bitstreams: 1 HELENA_BONOCORE_MORAIS_DIS.pdf: 1351264 bytes, checksum: b5ef6e727b371af6ea41d3eefc279033 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-06-14T19:15:19Z (GMT) No. of bitstreams: 1 HELENA_BONOCORE_MORAIS_DIS.pdf: 1351264 bytes, checksum: b5ef6e727b371af6ea41d3eefc279033 (MD5) / Made available in DSpace on 2018-06-14T19:29:55Z (GMT). No. of bitstreams: 1 HELENA_BONOCORE_MORAIS_DIS.pdf: 1351264 bytes, checksum: b5ef6e727b371af6ea41d3eefc279033 (MD5) Previous issue date: 2018-03-27 / This study aims to understand the works of gender affirmation processes of Brazilian trans people that share their experiences through videos created and shared on YouTube. This is a qualitative study that used Netnography as an investigation method and for the purposes of data analysis. Aiming at understanding and discussing the specificities of the data collection, postulates from poststructuralism, Queer Theory, Feminism and Transfeminism were used in this study. The data collection took place in the virtual field, more specifically on YouTube, during the second semester of 2017, in which began the writing of the Field Journal, where the contents of the videos were registered, as well as impressions along the data collection process, that eventually resulted in the analysis of 29 videos from 8 different subjects. As inclusion criteria for choosing the videos, it was considered content from Brazilian people as long as they appear on YouTube?s search area when terms such as trans, transsexual, and transgender were typed; had shared content within at least 30 days; and identified oneself as trans, transgender, transsexual, trans man, or trans woman in at least one video. The videos analyzed in this research were publically shared by trans people, they are of general access to the population, and had previous visualization consent from their creators; therefore, this study did not demand the elaboration and application of the informed consent, or the approval or registration in the CEP/CONEP. The video analysis emerged the discussion of the spectacularization of trans identities and the gender performative affirmation processes, as well as the deconstruction of trans bodies in the virtual space. We also noted the emphasis of gender technologies such as surgeries and hormonal therapy in the videos of Brazilian trans people, thus creating success formats, a YouTube trans normative with its own segments. The discussion fostered in this study points to gender performativity on YouTube, to the importance of social media in the trans population?s representativity and visibility, and to the establishment and reproduction of singular video formats with trans themes on YouTube Brazil. / Este estudo buscou compreender como se d?o os os processos de afirma??o de g?nero de pessoas trans brasileiras que compartilham suas experi?ncias atrav?s de v?deos criados e compartilhados no website YouTube. Esta ? uma pesquisa qualitativa que utilizou a Netnografia como m?todo de investiga??o e an?lise dos dados. A fim de compreender e possibilitar a discuss?o das especificidades advindas da coleta de dados, foram utilizados os pressupostos de teorias p?s-estruturalistas como a Teoria Queer, estudos feministas e transfeministas. A coleta de dados ocorreu no campo virtual, mais especificamente no site YouTube, durante o segundo semestre de 2017, quando foi iniciado ? no momento da coleta, as Notas de Campo, onde foram registrados os conte?dos dos v?deos assim como impress?es ao longo da coleta, que resultou na an?lise de 29 v?deos de 8 pessoas diferentes. Como crit?rio de inclus?o dos dados, foram considerados v?deos de pessoas brasileiras, que aparecessem na ?rea de busca do YouTube quando digitado termos como trans, transexual e transg?ro; ter compartilhado conte?do h? pelo menos 30 dias, e se identificar como trans, transg?nero, transexual, homem trans ou mulher trans em algum de seus v?deos. Os v?deos analisados nesta pesquisa foram compartilhados publicamente por pessoas trans, sendo de acesso geral ? popula??o e tendo consentimento pr?vio de visualiza??o por parte de quem os criou, portanto este estudo n?o exigiu a elabora??o e aplica??o do Termo de Consentimento Livre e Esclarecido (TCLE) ou a aprova??o e registro sistema CEP/CONEP. A partir da an?lise dos v?deos, foi discutida a espetacularizac?o das identidades trans e dos processos de afirma??o de g?nero performatizados, al?m da (des)constru??o dos corpos trans no espa?o virtual. Percebeu-se tamb?m o destaque das tecnologias de g?nero, como cirurgias e terapias hormonais nos v?deos de pessoas trans brasileiras, criando um formatos de sucesso, uma normativa trans do YouTube, com segmentos pr?prios. As discuss?es fomentadas neste estudo apontaram para a performatiza??o do g?nero no espa?o do YouTube, para a import?ncia das m?dias sociais na representatividade e visibilidade da popula??o trans e do estabelecimento e reprodu??o de formatos singulares de v?deos com tem?ticas trans no YouTube Brasil.