Made available in DSpace on 2014-12-17T14:52:57Z (GMT). No. of bitstreams: 1 MicheleGC.pdf: 957133 bytes, checksum: 3f82c2cd5e4c535ca96fccdc49920053 (MD5) Previous issue date: 2006-05-19 / The objective of the work was to investigate, from the vision of travel agents, the importance of environmental practices as a decision factor in the purchase of a tourist package. For in such a way, it was established as target population, the travel agencies and tourism linked to he Brazilian Association of Travel agencies ABAV, hearing the Brazilian travel agents that exerted the function in Natal, city in 2005. The election of the sample was accomplished using the simple random sampling technique. The amount of agents effectively searched was of 150 agents being distributed 150 questionnaires, with closed and opened questions, applied during the month of November in 2005. Results showed great variability of interviewed answers in that if it relates for sale of package tourist where the customer demonstrates enviromental concern with the environmental quality. Through multiple regression analyses, it was environmental concern with the environmental quality of the place and the perception of the practical importance of the existence environmental practices in the place as important factor in the decision of tourist package purchase / O objetivo do trabalho foi investigar, a partir da vis?o dos agentes de viagens, a import?ncia do emprego de pr?ticas ambientais como fator de decis?o de escolha de um pacote tur?stico. Para tanto foi estabelecida como popula??o alvo, as ag?ncias de viagens e turismo filiadas a Associa??o Brasileira de Ag?ncias de Viagens ABAV, tendo como amostra os agentes de viagens brasileiros que exerciam a fun??o na cidade de Natal em 2005. A sele??o da amostra foi efetivada utilizando-se a t?cnica de amostragem aleat?ria simples. A quantidade de agentes efetivamente pesquisados foi de 150 agentes sendo distribu?dos 150 question?rios, com perguntas fechadas e abertas, aplicados durante o m?s de novembro de 2005. Resultados mostraram grande variabilidade de respostas do entrevistado no que se refere ? venda de pacote tur?sticos onde o cliente demonstra a preocupa??o ambiental com a qualidade ambiental do local. Atrav?s de an?lises de regress?o m?ltipla, observou-se a exist?ncia de rela??o entre a venda de pacote tur?sticos onde o cliente demonstra a preocupa??o ambiental com a qualidade ambiental do local e a percep??o da import?ncia da exist?ncia de pr?ticas ambientais no local como fator importante na decis?o de compra de um pacote tur?stico