You know that electronic device where you with just a simple click on a button can open a world of knowledge?  This device is the television, the most powerful weapon in the media world. But with all this power comes great responsibility. I am going to study a children program called Rea to see how equal the gender representation is. Who has got the power, men or women? Does the result reflect our society in representation? To do this I have been watching the entire 21:st season of Rea to find out how kids are represented in numbers and what role they play in the program based on their gender. Are the boys in charge and doing all the bold and brave tests and stunts? Are the girls quiet, sweet and nice as the stereotypical picture? Is it time to react and really see what media is trying to say with what they show us? If so, this analysis of Rea is a start.

The goal of this diploma thesis was to find out how the Czech news media framed the topic of Brexit, or the termination of the United Kingdom's membership in the European Union during 2016. Six selected Czech newspapers and their way of framing articles dealing with the topic of Brexit were analyzed by quantitative content analysis. The shares of some media were markedly different in the publication of articles on the subject and daily Blesk was excluded from the overall ranking due to an irrelevant number of texts. This result was caused by the different focus of the content of individual diaries. Most attention was recorded during June, which was explained by a referendum on the withdrawal from the European Union that was in progress at that time in the UK. The first part of the research was mainly based on the strategic de Vreese framing and the five news frameworks by Semetko and Valkenburg. The analysis showed that both of these framing methods were applied in the reviewed period. According to the definition by de Vreese, is the strategy framework linked to the political environment and communication, which explains the application of this framing in case of Brexit as a politically significant event. Strategic framing was used in all studied media, but the results showed that it was not the...

Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...