MSCAGR (Agricutural Economics) / Department of Agricultural Economics and Agribusiness / See the attached abstract below

This diploma thesis Media image of collectivization in the Jihlava region from 1951 to 1959 examines the way how local "village newspapers" informed about the course of collectivization process in particular districts of the Jihlava region. Special attention is paid to the formation of agricultural cooperative farms and trials with so-called "village rich men". The theoretical part summarizes the key characteristics of collectivization in Czechoslovakia, also focuses on the specifics of the Jihlava region and is supplemented with memories of a contemporary witness. This part also outlines the form of Czechoslovak media landscape and the media functioning, including the key role of the press as a propaganda tool. Further, it deals with the formation of local village newspapers and their subsequent ten-year development. The purpose of the research part of the thesis is to determine how the newspapers informed about selected topics via quantitative and qualitative method. This combination of approaches allows not only to reveal representation of topics, their frequency and other quantitative indicators, but also provides a relatively detailed insight into the way how newspapers wrote about "village rich men" and the village socialization. The diploma thesis also includes photographs of that period...

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Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2017-04-24T16:08:24Z No. of bitstreams: 1 Aércio Fernando Bocolli_.pdf: 3950029 bytes, checksum: 572dcc59505140bdf663d11a66928adc (MD5) / Made available in DSpace on 2017-04-24T16:08:24Z (GMT). No. of bitstreams: 1 Aércio Fernando Bocolli_.pdf: 3950029 bytes, checksum: 572dcc59505140bdf663d11a66928adc (MD5) Previous issue date: 2017-01-06 / Nenhuma / A execução da estratégia torna-se um fator desafiador e que se configura como um elemento fundamental para a sustentabilidade e o crescimento das organizações. Nesse sentido, o presente trabalho teve por objetivo elaborar e propor um artefato operacional de execução da estratégia para uma cooperativa agrícola do Rio Grande do Sul (RS). Para isso, partiu-se da seguinte questão: Quais as práticas necessárias para a tradução da estratégia em ações e resultados em uma cooperativa agrícola? A fim de se atingir o objetivo proposto, o estudo está ancorado nos fundamentos teóricos de DeLisi (2000), Neilson; Martin e Powers (2008), Spence (2009), Kaplan; Norton (2008), Higgins (2005), Zagotta e Robinson (2002), Bialoskorski Neto (2012), Oliveira (2015), entre outros. As unidades da cooperativa agrícola fizeram parte do estudo por meio de entrevista com gerentes e colaboradores de diferentes níveis setoriais. Como resultado da análise permitiu a identificação de barreiras à execução da estratégia, com também a consolidação dos aspectos considerados essenciais à execução. E a partir disso, foi elaborado e proposto um artefato operacional para execução do plano estratégico, constando todas as etapas fundamentais para a melhor performance na execução. Partindo-se da constatação de Oliveira (2015), de que as principiais dificuldades das cooperativas não são físicas e ambientais, mas sim gerenciais. / The execution of the strategy becomes a challenging factor and it is configured as a fundamental element for the sustainability and growth of organizations. In this sense, the present study had the objective of elaborating and proposing an operational artifact of execution of the strategy for an agricultural cooperative of Rio Grande do Sul (RS). For this, the following question arises: What are the practices necessary fot the translation of the strategy into actions and results in an agricultural cooperative? In order to achieve the proposed objective, the study is anchored in the theoretical foundations of DeLisi (2000), Neilson; Martin and Powers (2008), Spence (2009), Kaplan; Norton (2008), Higgins (2005), Zagotta and Robinson (2002), Bialoskorski Neto (1997), Oliveira (2015), among others. The agricultural cooperative units were part of the study through an interview with managers and employees from different sectoral levels. As a result of the analysis, it was possible to identify barriers to the execution of the strategy, as well as to consolidate the aspects considered essential to execution. And from that, an operational artifact was developed and proposed to execute the strategic plan, with all the key steps for the best execution performance. Based on Oliveira's (2015) observation, that the main difficulties of cooperatives are not physical and environmental, but rather managerial.

The thesis deals with the process of collectivization in the Strakonice district in the years 1948- 1960. In addition to a comprehensive description of collectivization in the Strakonice district, the thesis analyses to which extent could local institutions - national committees, secretariats of the communistic party, prosecutor's offices and courts - influence the course of collectivization in a particular place. This thesis focuses on the study of the psychological background of power relations and asks the question how effective was propaganda in creating the image of "kulaks" as a class enemy. The thesis consists of three chapters: In the first chapter deals with collectivization on a national scale - the roots of this policy, terminology, legal framework, key events and forms of propaganda. In the second chapter characterizes the economic and social aspects of the Strakonice district, the results of the process of collectivization there and the functioning of local institutions. The third chapter is devoted to case studies of five specific model municipalities in the district. The method of analysis and comparison will clarify the specific causes of the course of collectivization in the village. Keywords: Collectivization, Strakonice District, Common Agricultural Cooperative, Czechoslovak...