In the tv-series Allt för Sverige ten American participants travel around Sweden, learning about the country’s costums and culture, while competing to win the grand prize – a meet-and-greet with their long-lost Swedish relatives. Allt för Sverige is one of many tv-shows that discuss nationality and Swedish culture in a Swedish television context, and figures as an example for this discourse analysis. The analysis mainly focuses on the description of Sweden and what’s described as Swedish and nonSwedish. I’ve also distinguish themes in the portrayal of Sweden and Swedes. The theoretical framework for the analysis is discourse analysis, and focus on how the tv-show Allt för Sverige reproduce and defines nationalism and stereotypes. The study shows that Allt för Sverige promotes Sweden as a beautiful country, with a special national identity and a set of unique and strong national symbols, of which remembers the viewer of their identity and homeland. Although, Allt för Sverige sometimes presents a common bond between Swedes and the contestants, they often separate the two - presenting them as polar opposites ,and point out that the Americans never can live up to the norm and be “typical Swedish”.