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This thesis is a study that aims to understand the pre, during and post visit behaviours of theme park visitors. This study took place at Janfusun Fancyworld, which is situated at Gukeng village Yun-Lin County, Taiwan. The park was the first Taiwanese theme park to achieve ISO 9002 and has hosted over 2 million visitors every year almost since its inception over a decade ago. By these criteria Janfusun is considered the leading theme park in Taiwan. Theme parks originally emerged from medieval and travelling fairs, but the success of locations such as Coney Island in the late nineteenth century introduced the element of exciting rides. At present the definition of a 'theme park' might be said to be an 'amusement park' that possesses a central theme based on history, fiction or other core. However, it is the researcher's own observation that Janfusun focuses more on the installation of hardware facilities, but pays less attention in creating an unifying theme. This situation may have affected the research outcome since Janfusun operates more as an 'amusement park' from a western perspective but markets itself as a 'theme park' within Taiwan, and is consistent with a Taiwanese understanding of the term of being a 'theme park'. The main hypothesis adopted in this study is that satisfaction may be of two types: (1) generic, which relates to general 'push' needs such as those for relaxation, and (2) site specific, which relate to destination attraction features and 'pull' determinants. This thesis argues that the satisfaction of generic motives such as the requirement for relaxation and escape is contingent upon the ability of the attraction to meet the visit motives specific to the attraction. For example, a need for escape would not be met if a theme park visitor found the rides uninspiring, the portrayal of fantasy unconvincing and the food poor. Furthermore, researchers such as Foster (1999) suggest that some destination attributes, while considered important by the tourists, rarely act as an incentive to choose a specific destination, but the absence of these attributes can be a powerful deterrent. Some of the attributes, such as 'accessible toilets' and 'a place to rest', are considered as convenience factors in this thesis. This thesis attempts to understand the relationship of push, pull and convenience factors to the visitors' overall satisfaction. Also, this thesis tries to understand the role of socio-demographic variables in determining overall satisfaction. This thesis also includes a longitudinal study that allows the research to capture the effect of changes to visitors. For example, Janfusun has newly installed an artificial beach and wave feature that serves the social needs of its visitors. This thesis also examines the importance of repeat visitation in determining visitors' motivations and experiences. For example, it was found that visitors with high repeat visits are more aware of the 'new rides' than the first time visitors. Finally the last chapter attempts to answer two key questions, (a) why are the findings of importance to both conceptual literature and management practice, and (b) what might future researchers learn from this thesis. The objectives of this thesis are thus summarised as to: 1. Conduct a longitudinal study in Janfusun. 2. Identify visitors' pre-visit behaviour, which is associated with generic motives and push factors. 3. Identify visitors' during-visit behaviour, which is associated with site-specific features and pull factors. 4. Identify post-visit behaviour, which is associated with satisfaction and loyalty. 5. Identify the causal relationships between pre, during and post visit behaviours and conceptualise a model. 6. Identify the role of convenience factors.

M.Dissertation (Archaeology)-University of Pretoria, 2007. / Includes bibliographical references. Available on the Internet via the World Wide Web.

This study was designed to address several related problems. (1) To determine the difference, if any, between national travel patterns and those of 1982 Easter Week visitors to Marriott’s Great America (Santa Clara, California) and Marine World Africa U.S.A (Redwood City, California). (2) To determine the differences, if any, between the 1982 Easter Week travel patterns of visitors to Marriott’s Great America and Marine World Africa U.S.A. (3) To determine the difference, if any, between the distances visitors traveled to Marriott’s Great America and Marine World Africa U.S.A. during the summer of 1981 and the 1982 Easter Week. The problems dictated the necessity to address several subproblems. (1) To determine the distances visitors traveled; (2) mode of transportation used; (3) percentages of visitors traveling less than and more than 300 miles; (4) percentages of visitors utilizing various modes of transportation to Marriott’s Great America and Marine World Africa U.S.A. during the 1982 Easter Week; (5) to determine the difference between the distances visitors Marriott’s Great America traveled during the summer of 1981 and the 1982 Easter Week; and (6)to determine the difference between the distances visitors to Marine World Africa U.S.A. traveled during the summer of 1981 and the 1982 Easter Week.

Chor See-Yu, Li Chuan-Bei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 55-56). / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- GENERAL INTRODUCTION OF WALT DISNEY CO --- p.1 / Theme Park and Resort --- p.1 / Creative Content --- p.2 / Filmed Entertainment --- p.2 / Television --- p.2 / Walt Disney Feature Animation --- p.3 / Walt Disney Theatrical Productions --- p.3 / Disney Consumer Products --- p.3 / Broadcasting --- p.4 / Problems Identified in the Company --- p.5 / Chapter II. --- INTERNAL ENVIRONMENT ANALYSIS --- p.7 / Organizational --- p.7 / Financial --- p.8 / Marketing --- p.9 / R&D --- p.9 / Conclusion of Internal Analysis --- p.10 / Chapter III. --- COMPETITIVE ANALYSIS OF LOCATION --- p.12 / Tourists --- p.13 / Number of Tourists --- p.13 / Purchasing Power of Tourists --- p.13 / Local Residents --- p.14 / Number of Local Residents --- p.14 / Earning of Local Residents --- p.14 / Political and Social Atmosphere --- p.14 / Political Atmosphere and Stability --- p.14 / Social Ethic Standard and Educational Level --- p.15 / Government Policy --- p.15 / Culture and Ethical Factor --- p.16 / Economic Factors --- p.16 / Cost of Doing Business --- p.16 / Resources For Development --- p.17 / Suitable Place For the Construction of the Park --- p.17 / Infrastructure --- p.17 / Overall Attractiveness of the City --- p.18 / Other Factors --- p.19 / Potential For Development of Other Segments --- p.19 / Climate and Weather --- p.19 / Summary of Analysis and Conclusion --- p.20 / Chapter IV. --- EXTERNAL ENVIRONMENT ANALYSIS --- p.22 / Five Forces Model --- p.22 / Suppliers --- p.22 / Buyers --- p.23 / Competitors --- p.24 / Substitutes --- p.24 / New Entrants --- p.25 / Political Environment --- p.25 / Economical Environment --- p.26 / Social Environment --- p.26 / Technological Environment --- p.27 / Conclusion of External Analysis --- p.27 / Chapter V. --- SWOT ANALYSIS --- p.28 / Strength --- p.28 / Weakness --- p.29 / Opportunities --- p.29 / Threats --- p.29 / Conclusion of SWOT Analysis --- p.30 / Chapter VI. --- PAST EXPERIENCE OF DISNEYLAND PARIS --- p.31 / Painful Experience of Disneyland Paris --- p.31 / Problems Found in Disneyland Paris --- p.32 / Over-optimistic Prediction and Ill Pricing Strategy --- p.32 / Poor Financial Arrangement --- p.32 / Culture Difference and Anti-America Emotion --- p.33 / Over-capacity and High Operating Cost --- p.34 / Financial Performance of Disneyland Paris --- p.34 / Measures to Solve Financial Problems of Disneyland Paris --- p.35 / Chapter VII. --- LESSONS LEARNT FOR HONG KONG DISNEYLAND --- p.38 / Right Pricing Strategy Is Essential For the Theme Park --- p.38 / Highly Leveraged Financial Situations Are Vulnerable --- p.39 / Culture Factors Are Too Critical to be Ignored --- p.39 / Measures Should be Taken to Avoid Over-capacity --- p.40 / Recommendations to Disney on Hong Kong Disneyland --- p.41 / Chapter VIII. --- THE PROGRESS ALREADY IN HONG KONG --- p.43 / General Information of Hong Kong Disneyland --- p.43 / Investment Summary --- p.44 / Project Costs --- p.44 / Financial Arrangement of Theme Park and Facilities --- p.44 / Financial Arrangement of Development of Penny's Bay --- p.45 / Land Lease of the Theme Park --- p.46 / The Reaction of Public Community --- p.46 / The Reaction of Stock Market --- p.47 / Chapter IX. --- CONCERNS IN THE FUTURE --- p.49 / Chapter X. --- CONSULSION AND RECOMMENDATIONS --- p.50 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.55

Indiana University-Purdue University Indianapolis (IUPUI) / In May 1906, Wonderland Amusement Park opened its gates on East Washington Street in Indianapolis to reveal its 125-foot tall “Electric Tower,” a tree-top “Scenic Railway,” and dozens of other thrilling and fantastical attractions. Indianapolis now had a Coney Island of its own. Even more amazing, by the end of the month, two more Coney-Island-style amusement parks had opened in the city. This thesis examines three Indianapolis parks: Wonderland Amusement Park, White City Amusement Park and Riverside Amusement Park and their impacts on the city of Indianapolis in the first years of the twentieth century.

This study seeks to find the impact of theming on the willingness to pay of con- sumers for amusement parks. Guests of Finnish amusement park Särkänniemi were asked about their preference for themed attractions and about the price they were willing to pay per ride by means of a questionnaire. Variables concerning both the stated as well as the revealed preference for theming, immersive experience, and previous visits to the park were tested in relation to the willingness to pay for amusement parks. Not all these variables have shown to play an important role; however the variable concerning the revealed preference did have a very strong significance on the willingness to pay in the proposed model. In conclusion the study suggests that the willingness to pay for an attraction is positively influenced by theming because people, as it turns out, are willing to pay more for an attraction when it is themed.

<p>This study seeks to find the impact of theming on the willingness to pay of con- sumers for amusement parks. Guests of Finnish amusement park Särkänniemi were asked about their preference for themed attractions and about the price they were willing to pay per ride by means of a questionnaire. Variables concerning both the stated as well as the revealed preference for theming, immersive experience, and previous visits to the park were tested in relation to the willingness to pay for amusement parks. Not all these variables have shown to play an important role; however the variable concerning the revealed preference did have a very strong significance on the willingness to pay in the proposed model. In conclusion the study suggests that the willingness to pay for an attraction is positively influenced by theming because people, as it turns out, are willing to pay more for an attraction when it is themed.</p>

published_or_final_version / Environmental Management / Master / Master of Science in Environmental Management

published_or_final_version / Politics and Public Administration / Master / Master of Public Administration