The aim of this research was to provide a practical method for assessing visitor satisfaction at a local festival. It is crucial for festival management to monitor and evaluate visitor satisfaction in order to understand and identify the needs and perceptions of attendees, which in turn allows organizers to design and tailor the festival elements towards them, leading to higher visitor satisfaction, positive word-of-mouth advertising, and increased likelihood of repeat attendance (Lee, Lee and Choi, 2011; Lee & Beeler, 2009). The research objectives were to evaluate current levels of satisfaction of festival attendees, to determine what attributes are importance in determining satisfaction, and to analyze whether importance and performance of those attributes differs based on demographics and visit characteristics, with the aim of recommending policies to assist the festival in increasing overall visitor satisfaction. A questionnaire was distributed over four days, and three event locations resulting in the collection of 389 completed questionnaires. Respondents were asked to complete demographic and visit information as well as rate the importance and performance of eighteen festival attributes. ANOVA and independent t-tests were used in order to determine whether the importance and satisfaction of these attributes differed based on the demographics and visit characteristics. An Importance-performance analysis (IPA) was then used to assist event organizers in resource allocation while identifying critical performance attributes in order to improve visitor satisfaction. Findings reveal attributes associated with program content, convenience and food and beverage ranked higher in determining visitor satisfaction than the attributes associated with souvenir, transportation and information availability. Results also indicate statistically significant differences of the mean importance and mean performance scores of attributes based on gender, age, resident status, site and whether it was the respondents??? first time at the event. It was found that females place a higher importance on convenience attributes such as the cleanliness of restrooms, helpfulness of staff and feeling of safety, as compared to males. As well, repeat visitors placed a higher importance on program content attributes such as live entertainment, dance space and authentic culture, and also have a higher perception of performance for these attributes than first-time visitors. These findings result in direction for management in where to place future resources, as well as implications for promotional and advertising strategies.

This thesis is a study that aims to understand the pre, during and post visit behaviours of theme park visitors. This study took place at Janfusun Fancyworld, which is situated at Gukeng village Yun-Lin County, Taiwan. The park was the first Taiwanese theme park to achieve ISO 9002 and has hosted over 2 million visitors every year almost since its inception over a decade ago. By these criteria Janfusun is considered the leading theme park in Taiwan. Theme parks originally emerged from medieval and travelling fairs, but the success of locations such as Coney Island in the late nineteenth century introduced the element of exciting rides. At present the definition of a 'theme park' might be said to be an 'amusement park' that possesses a central theme based on history, fiction or other core. However, it is the researcher's own observation that Janfusun focuses more on the installation of hardware facilities, but pays less attention in creating an unifying theme. This situation may have affected the research outcome since Janfusun operates more as an 'amusement park' from a western perspective but markets itself as a 'theme park' within Taiwan, and is consistent with a Taiwanese understanding of the term of being a 'theme park'. The main hypothesis adopted in this study is that satisfaction may be of two types: (1) generic, which relates to general 'push' needs such as those for relaxation, and (2) site specific, which relate to destination attraction features and 'pull' determinants. This thesis argues that the satisfaction of generic motives such as the requirement for relaxation and escape is contingent upon the ability of the attraction to meet the visit motives specific to the attraction. For example, a need for escape would not be met if a theme park visitor found the rides uninspiring, the portrayal of fantasy unconvincing and the food poor. Furthermore, researchers such as Foster (1999) suggest that some destination attributes, while considered important by the tourists, rarely act as an incentive to choose a specific destination, but the absence of these attributes can be a powerful deterrent. Some of the attributes, such as 'accessible toilets' and 'a place to rest', are considered as convenience factors in this thesis. This thesis attempts to understand the relationship of push, pull and convenience factors to the visitors' overall satisfaction. Also, this thesis tries to understand the role of socio-demographic variables in determining overall satisfaction. This thesis also includes a longitudinal study that allows the research to capture the effect of changes to visitors. For example, Janfusun has newly installed an artificial beach and wave feature that serves the social needs of its visitors. This thesis also examines the importance of repeat visitation in determining visitors' motivations and experiences. For example, it was found that visitors with high repeat visits are more aware of the 'new rides' than the first time visitors. Finally the last chapter attempts to answer two key questions, (a) why are the findings of importance to both conceptual literature and management practice, and (b) what might future researchers learn from this thesis. The objectives of this thesis are thus summarised as to: 1. Conduct a longitudinal study in Janfusun. 2. Identify visitors' pre-visit behaviour, which is associated with generic motives and push factors. 3. Identify visitors' during-visit behaviour, which is associated with site-specific features and pull factors. 4. Identify post-visit behaviour, which is associated with satisfaction and loyalty. 5. Identify the causal relationships between pre, during and post visit behaviours and conceptualise a model. 6. Identify the role of convenience factors.

This study addresses the measurement of satisfaction. In doing so, it proposes a hypothetical conceptual framework for examining visitors’ satisfaction with their experiences in nature-based settings. Visitors’ overall satisfaction with their experiences was examined in terms of its relationships to visitors’ satisfaction with various site attributes, to visitors’ perceived importance of interpretive programs to learning, and how it is affected by visitors’ age, gender (male or female) and visitation pattern. The responses of 1309 Visitor Information Program (VIP) surveys returned by visitors to two national sites in Nova Scotia (Port Royal National Historic Site and Kejimkujik National Park and National Historic Site) provided the data for this study’s investigation. Secondary data analyses revealed that visitors’ satisfaction with the site attributes has the strongest effect on their overall satisfaction with their experiences. While visitors’ perceived importance to learning was also found to be positively correlated to overall experience satisfaction, when other variable are taken into consideration, its effect on overall satisfaction was found not to be statistically significant. Amongst these variables, gender was found to explain a significant amount of variance in visitors’ overall satisfaction with experiences in nature-based settings. Moreover, visitors of different age groups differ significantly in their perceptions of importance of interpretation to learning, and in their satisfaction levels. Although the findings show high levels of satisfaction at both sites, these are taken with caution. A discussion of the issues related to the measurement of satisfaction is provided, along with recommendations for a more discriminant, valid and reliable satisfaction measurement instrument.

This study addresses the measurement of satisfaction. In doing so, it proposes a hypothetical conceptual framework for examining visitors’ satisfaction with their experiences in nature-based settings. Visitors’ overall satisfaction with their experiences was examined in terms of its relationships to visitors’ satisfaction with various site attributes, to visitors’ perceived importance of interpretive programs to learning, and how it is affected by visitors’ age, gender (male or female) and visitation pattern. The responses of 1309 Visitor Information Program (VIP) surveys returned by visitors to two national sites in Nova Scotia (Port Royal National Historic Site and Kejimkujik National Park and National Historic Site) provided the data for this study’s investigation. Secondary data analyses revealed that visitors’ satisfaction with the site attributes has the strongest effect on their overall satisfaction with their experiences. While visitors’ perceived importance to learning was also found to be positively correlated to overall experience satisfaction, when other variable are taken into consideration, its effect on overall satisfaction was found not to be statistically significant. Amongst these variables, gender was found to explain a significant amount of variance in visitors’ overall satisfaction with experiences in nature-based settings. Moreover, visitors of different age groups differ significantly in their perceptions of importance of interpretation to learning, and in their satisfaction levels. Although the findings show high levels of satisfaction at both sites, these are taken with caution. A discussion of the issues related to the measurement of satisfaction is provided, along with recommendations for a more discriminant, valid and reliable satisfaction measurement instrument.

Naturalistic exhibits have become popular among zoo designers as well as zoo visitors. However, one problem associated with naturalistic exhibits is that many times visitors cannot see the animals. The primary purpose of this study was to examine the effect of this lack of visibility on visitor experience. Other goals of this study were 1) to theorize the relationship between visitor experience and exhibit design, 2) to present the implications of this study on current practices in zoo exhibit design, and 3) to provide a series of design recommendations which will enhance current design practices. The results of this study suggest that there is a significant relationship between animal visibility and visitor experience. Most importantly, the results indicate that animal visibility can significantly influence how visitors use the interpretive materials associated with the exhibits. These results are important because a primary zoo objective is visitor education through sign readership. The most valuable contributions made by this study are 1) the theory proposed in this thesis which provides designers a stronger theoretical foundation from which to begin the design of zoo exhibits, 2) the findings provide additional empirical data in identifying qualities of exhibits which stimulate visitors to read, and 3) the findings provide researchers additional evidence concerning what factors of an exhibit are most significant in influencing visitor attitudes. / Master of Landscape Architecture

Nature-based tourism offers significant socio-economic incentives to successfully replace more intrusive land uses but also causes negative environmental impacts. Currently, knowledge is needed about the effectiveness of specific management actions such as the provision of different access modes and tour experiences at minimizing these impacts while maximizing visitor satisfaction. Nature-based tourism activities were studied in the species-rich gorges of the Flinders Ranges in Outback Australia. This study developed a conceptual framework of visitor-environment relationships, constructed a regional visitor profile, assessed visitor monitoring methods to quantify usage intensity in relation to the access mode (roads vs. hiking trails), examined changes in vegetation and bird communities in relation to usage intensity and access mode, tested effects of approach behaviour among driving vs. hiking tourists on kangaroo behaviour, and designed a framework for a night-time wildlife tour. The usage intensity of gorge sections was best determined from visitor numbers stratified by their behaviour, as the access mode fundamentally changed visitor behaviour in gorges. High compared to low usage recreational tracks altered species community composition, decreased total plant cover, increased non-native species cover, increased or decreased plant diversity depending on the track distance, increased soil compaction, and decreased bird numbers and species richness. Vegetation changes had secondary aversive effects on the bird community. The magnitude and spatial extent of these community impacts were greater along roads than trails. Visitor approach towards kangaroos varied with the access mode and necessitated individual recommendations for low-impact behaviour. The optimal night-time observation tour employed night-vision devices and bat detectors and coupled visitor satisfaction with low impact on wildlife. A range of factors (e.g., weather conditions) moderated the susceptibility of the wildlife to tourism disturbance. To protect wildlife and habitat along recreational tracks in arid-lands gorges, it is recommended to (1) monitor usage intensity and the identified impact indicators within their effect zone, (2) curtail gorge usage by restricting vehicle access to sections and regulating high impact activities (e.g., wild camping), (3) base environmental education upon scientifically tested low-impact visitor behaviour, and (4) engage with tourism operators in the design of low-impact, yet satisfying tours based on scientific principles.

Social sustainability provides a meaningful approach for industry practitioners wishing to establish a platform to engage communities within enterprise development. It can be said that sustainability requires much more than environmental and fiscal achievements and, with an increased awareness of issues such as equity and power sharing, more corporates are incorporating their strategies in line with social responsibility values. This study therefore takes a closer look at how the Table Mountain Aerial Cableway Company, integrates this important concept of social sustainability in its business practices. The tourism industry has in fact grown to such an extent that global economists estimate the progress of international growth at between three and six percent annually. However, this growth can only be measured when businesses take social responsibility factors into consideration. According to the UNWTO (2011, p 1) UN Secretary-General, Ban Ki-Moon, opened the Fourth UN Conference on Least Developed Countries stating that the majority of: “…least developed countries (LDCs) are rich in resources. All have young and vibrant populations. These men and women need decent jobs, education, training, so they can make the most of their country’s assets - minerals and other commodities, farmland, rich stores of biodiversity and tourism potential”. This study therefore focuses on current and future issues pertaining to socially sustainable tourism at the Table Mountain Aerial Cableway Company in Cape Town, South Africa. In addition, it presents solutions for reducing the negative impacts of tourism, whilst at the same time embracing the benefits of tourism for the area and its local communities. The outcome of the study found that the Table Mountain Aerial Cableway Company added little value to social responsibility objectives. The company has made a significant effort in marketing their product through the mass media. However, there is an overall corporate responsibility barrier. Much still needs to be done to ensure accountability for social responsibility issues, not just within this particular company, but also throughout the tourism industry. / Environmental Sciences / M. Sc. (Environmental Science)

Nature–based tourism destinations have shown significant growth over the past decade and, with the ever increasing numbers of tourists travelling to national parks, the right management structures, goals and objectives need to be determined. South African National Parks (SANParks) manages all 22 national parks in South Africa with the Kruger National Park (KNP) being the biggest of them all and generating more than 80% of SANParks income. The KNP is one of the world’s largest parks conserving a staggering 1 962 362 ha of land which is bigger than countries such as Israel and Holland. When taking the KNP into perspective, park management must have the right management styles and factors in place to ensure that the park is managed in a sustainable manner and exceeds the expectations of the tourist to provide a memorable experience whilst visiting the KNP. The goal of this study was therefore to determine the critical management aspects or critical success factors (CSFs) needed to create a memorable visitor experience at the park. This goal was achieved by conducting a questionnaire survey at four rest camps within the KNP from 27 December 2010 to 4 January 2011. The rest camps used for the survey were: Skukuza (152 questionnaires), Berg and Dal (98 questionnaires), Lower Sabie (85 questionnaires) and Satara (101 questionnaires). During this time a total of 436 questionnaires were completed and included in further analysis. In Article 1, the key management aspects that visitors regard as important for a memorable visitor experience at the KNP were identified. These CSFs assist management in providing quality services and products for the tourist, leading to a memorable experience. A factor analysis was performed on the expectations of the tourists to national parks. There were nine CSFs identified that management can implement to ensure a memorable visitor experience. The three factors that have not yet been identified in previous research were wildlife experience, interpretation and luxuries. Other factors that have been identified were General management, Variety activities, Accommodation, Green management, Hospitality management, and Facilities. The results showed that park management needs to become aware of what the visitor sees as important factors for a memorable visitor experience and they can adapt certain aspects to improve the visitor’s experience. In Article 2, gaps within the park management were identified. These gaps were measured by taking the 62 variables and asking the tourist what their expectations were with regard to a memorable experience versus their actual/real experience at the park. A factor analysis on the expectations and the actual/real experiences was done and each of these factors was given a score. The scores of each factor were measured against one another indicating the differences and gaps in management. The twelve factors that were identified were General management, Education activities. Accommodation facilities, Green management, Information provided, Layout of the park, Wildlife, Facilities in the park, Food and Beverage management, Interpretive activities, Bookings and General services, and Outdoor activities. These twelve factors have also been grouped into three sub groups containing four factors each and either the expectations were exceeded, did not meet expectations or were neutral. The main gaps were Education, Accommodation facilities, Interpretations facilities and Wildlife. If management want to ensure a memorable visitor experience at the KNP they must not only focus on these gaps, but also strive to exceed visitors’ expectations on all levels. This research found that there are certain CSFs for managing a national park and gaps within park management that need to be addressed. These gaps or problem areas can be overcome by the implementation of a continuous evaluation process that will ensure effective and efficient management of the park. Park management can therefore improve their services and products as well as the quality thereof by knowing what the tourists see as important when visiting a national park to obtain a memorable experience that will lead to positive word of mouth, loyalty, increased revenue and sustainability of the KNP. Even though it is not a requirement of a masters’ dissertation to make a contribution, this research has made a significant contribution towards the methodology as the method applied determined the gaps in visitor experience and expectations and this has not been used before. Future research can make use of this type of method determining individuals’ expectations and experiences when visiting a national park or any other nature–based destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

Nature–based tourism destinations have shown significant growth over the past decade and, with the ever increasing numbers of tourists travelling to national parks, the right management structures, goals and objectives need to be determined. South African National Parks (SANParks) manages all 22 national parks in South Africa with the Kruger National Park (KNP) being the biggest of them all and generating more than 80% of SANParks income. The KNP is one of the world’s largest parks conserving a staggering 1 962 362 ha of land which is bigger than countries such as Israel and Holland. When taking the KNP into perspective, park management must have the right management styles and factors in place to ensure that the park is managed in a sustainable manner and exceeds the expectations of the tourist to provide a memorable experience whilst visiting the KNP. The goal of this study was therefore to determine the critical management aspects or critical success factors (CSFs) needed to create a memorable visitor experience at the park. This goal was achieved by conducting a questionnaire survey at four rest camps within the KNP from 27 December 2010 to 4 January 2011. The rest camps used for the survey were: Skukuza (152 questionnaires), Berg and Dal (98 questionnaires), Lower Sabie (85 questionnaires) and Satara (101 questionnaires). During this time a total of 436 questionnaires were completed and included in further analysis. In Article 1, the key management aspects that visitors regard as important for a memorable visitor experience at the KNP were identified. These CSFs assist management in providing quality services and products for the tourist, leading to a memorable experience. A factor analysis was performed on the expectations of the tourists to national parks. There were nine CSFs identified that management can implement to ensure a memorable visitor experience. The three factors that have not yet been identified in previous research were wildlife experience, interpretation and luxuries. Other factors that have been identified were General management, Variety activities, Accommodation, Green management, Hospitality management, and Facilities. The results showed that park management needs to become aware of what the visitor sees as important factors for a memorable visitor experience and they can adapt certain aspects to improve the visitor’s experience. In Article 2, gaps within the park management were identified. These gaps were measured by taking the 62 variables and asking the tourist what their expectations were with regard to a memorable experience versus their actual/real experience at the park. A factor analysis on the expectations and the actual/real experiences was done and each of these factors was given a score. The scores of each factor were measured against one another indicating the differences and gaps in management. The twelve factors that were identified were General management, Education activities. Accommodation facilities, Green management, Information provided, Layout of the park, Wildlife, Facilities in the park, Food and Beverage management, Interpretive activities, Bookings and General services, and Outdoor activities. These twelve factors have also been grouped into three sub groups containing four factors each and either the expectations were exceeded, did not meet expectations or were neutral. The main gaps were Education, Accommodation facilities, Interpretations facilities and Wildlife. If management want to ensure a memorable visitor experience at the KNP they must not only focus on these gaps, but also strive to exceed visitors’ expectations on all levels. This research found that there are certain CSFs for managing a national park and gaps within park management that need to be addressed. These gaps or problem areas can be overcome by the implementation of a continuous evaluation process that will ensure effective and efficient management of the park. Park management can therefore improve their services and products as well as the quality thereof by knowing what the tourists see as important when visiting a national park to obtain a memorable experience that will lead to positive word of mouth, loyalty, increased revenue and sustainability of the KNP. Even though it is not a requirement of a masters’ dissertation to make a contribution, this research has made a significant contribution towards the methodology as the method applied determined the gaps in visitor experience and expectations and this has not been used before. Future research can make use of this type of method determining individuals’ expectations and experiences when visiting a national park or any other nature–based destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

Social sustainability provides a meaningful approach for industry practitioners wishing to establish a platform to engage communities within enterprise development. It can be said that sustainability requires much more than environmental and fiscal achievements and, with an increased awareness of issues such as equity and power sharing, more corporates are incorporating their strategies in line with social responsibility values. This study therefore takes a closer look at how the Table Mountain Aerial Cableway Company, integrates this important concept of social sustainability in its business practices. The tourism industry has in fact grown to such an extent that global economists estimate the progress of international growth at between three and six percent annually. However, this growth can only be measured when businesses take social responsibility factors into consideration. According to the UNWTO (2011, p 1) UN Secretary-General, Ban Ki-Moon, opened the Fourth UN Conference on Least Developed Countries stating that the majority of: “…least developed countries (LDCs) are rich in resources. All have young and vibrant populations. These men and women need decent jobs, education, training, so they can make the most of their country’s assets - minerals and other commodities, farmland, rich stores of biodiversity and tourism potential”. This study therefore focuses on current and future issues pertaining to socially sustainable tourism at the Table Mountain Aerial Cableway Company in Cape Town, South Africa. In addition, it presents solutions for reducing the negative impacts of tourism, whilst at the same time embracing the benefits of tourism for the area and its local communities. The outcome of the study found that the Table Mountain Aerial Cableway Company added little value to social responsibility objectives. The company has made a significant effort in marketing their product through the mass media. However, there is an overall corporate responsibility barrier. Much still needs to be done to ensure accountability for social responsibility issues, not just within this particular company, but also throughout the tourism industry. / Environmental Sciences / M. Sc. (Environmental Science)