The theme of the thesis is Analysis of the competitiveness of the selected entity focusing on strategic management. The aim of my thesis was to analyze the competitiveness of the company Propagační podnik, s. r. o. and to focus especially on strategic management. The internal and external environment of the company was analyzed by using methods of strategic management and questionnaire survey. Also its market position was evaluated. The company should work its strengths and eliminate its weaknesses. The company should try to use all the opportunities from the individual segments and to monitor threats from the external environment too. The main task was to determine an appropriate strategy to increase the competitiveness. All set on the basis of the analysis. For clarity in the work are used clear tables and graphs that help to better describe the observed data from the survey.

The aim of this master thesis is a proposal of new marketing strategy in a chosen company. Necessary theoretical background and the process of implementation of the strategy in the field of marketing and marketing analysis are characterized in the introductory parts of the thesis. The research conducted in the application part was done in the MK Profi, s. r. o. The description of marketing process and possible ways of finding a new strategy are the main aims in this part. The conclusion of the thesis is finding the most suitable marketing strategy and its implementation in the chosen company.

This diploma thesis analyzes the current state of the company and creating a marketing strategy, which aim is to make Tisuvka restaurant and guesthouse popular and visible and increase attendance. The work includes a thorough analysis of the microenvironment, branches environment and microenvironment enterprise together with SWOT analysis. In conclusion, there are presented recommendations for all components of the marketing mix , which should lead to an improvement of the current situation , including an economic assessment of the company.

The brand VOIVO is introduced after theoretical introduction to the problem. There are introduced its characteristics, mission and vision. In third chapter, there is composed situation analysis, which summarizes makro-surround, mikro-surround and internal environment. All these factors are integrated in SWOT analysis. Next chapter arises from the situation analysis. This chapter deals with prescription of marketing targets for brand VOIVO, from which is proposed marketing strategy arises. This strategy is divided according to tools of marketing mix. Whole essay is concluded by summary and recommendation pro marketing strategy of the brand.

The aim of the graduation thesis is to assess possibilities of marketing orientation of concern e-invent. Concern e-invent effects on information and communication technologies sector. Actual situation of ICT sector is analyzed before targeting marketing settings and strategy. Analysis is focused on finding opportunities and threats. The thesis tries to evaluate status of concern and explore pros and cons of concern compared with competitors. PEST analysis and Porter analysis is used for assessing actual situation on the market. VRIO method, financial analysis and value-forming chain help to reveal its strengths and weaknesses. SWOT analysis summarizes and evaluates findings of particular methods. Analysis helps to formulate objectives and strategies.

The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in printing, bookmaking and cardboard production. Outputs from the analyzes are then entered into the SWOT analysis. Based on the evaluation of the SWOT analysis, appropriate strategies are formulated and recommended.

The thesis analyses the selected company on the domestic and foreign markets. The suggestions for strategy improvements are formulated based on the analyses. The thesis is divided into four chapters. First, the company and its strategic management is introduced. Then analysis of external and internal environment of the company follows. Based on the analysis the suggestions for strategy are formulated.

Annotation The topic of thesis is the communication strategy of non-profit organizations. The thesis is dividend into the theoretical part and practical part. Theoretical part is mainly devoted to theoretical definition of the problem using the available literature. Practical part deals with specific non-profit organization. Practical part is including analysis such as situation analysis, SWOT analysis, etc. and interview with the employees of organization. Based on these results will be suggested recommendations in areas of communication strategy of enterprise

This master thesis deals with the marketing strategy creation in a specific company. The theoretical part of the thesis aims mostly on the marketing strategy creation process, from which a big part deals with the analytical work that has to be done. The practical part features the analysis of a particular company and in the marketing strategy creation - preparational phase. This company is a startup on the market but not on the field of corporational B2B where there is no easy to penetrate. Experienced programmers and salespeople are the competitive advantage unlike the new products and brand name on the market. The marketing strategy together with a business strategy should help together to accomplish the given goals.

The diploma thesis called Marketing Strategy of Penzion Integrity focuses on situation analysis of guesthous Penzion Integrity and suggestions for marketing strategy of the guesthouse. The thesis is devided into 5 parts. First chapter is focused on chracteristics of tourism and hospitality industry in CZE. Second chapter focuses on marketing of services, strategy and marketing research.Next, there is a guesthous charakteristics and situational analysis and the last part gives proposal for marketing strategy in 2013 orného penziónu, ako aj analýza konkurenčného