The Master´s thesis focuses on the marketing plan for VMD Drogerie in the city of Uherské Hradiště. The theoretical part includes the information from the field of a marketing plan and procedures for the creation, which are connected on the literary sources. The thesis analyzes the current situation of drugstores, its opportunities and problems. The obtained data was used for the creation of a marketing plan. The last part of this thesis brings also suggestion solutions.

This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.

The object of my thesis "The proposal of Marketing Strategy" is analysing the company Trade Lukáš s. r. o. and its proposal marketing strategy. The first part is focused on theoretical marketing and the process of markketing strategy. The folowing part describes and analysses the company. The third part contains suggestion and recommendations for the comapany, which resulted from the analytical part.

This diploma thesis focuses on the information system Time Mission owned by ARTIN Ltd. The main part of the thesis is composed of analysis of the system including description of the network infrastructure and used technologies which are useful for another development of software. On the basis of analysis possible changes will be proposed. These changes should lead to increase in efficiency of the information systém.

This diploma thesis deals with a proposal of marketing strategy for real organisation. For better understanding of issues I occupy with theory in the first part, which I put in place in the next capture. The target of this thesis is made a suggestion or else implement marketing process. The target is reached thanks to the strategic analysis.

The thesis goal is to define a competitive strength according to an enterprise company management. Based on methods and enterprise strategic management we have to evaluate a market position (a rate of competitive strength) of the selected enterprise company.

Master´s thesis focuses on the area of marketing, especially on the communication strategy selected company. It analyzes the present situation with the individual analyzes and compares the theoretical knowledge with reality. Then propose a new communication strategy that is aimed at increasing customer awareness of the company and should be trying to give a long-term increase in sales volume.

The thesis targets the elaboration of external and internal analyses of the company TMT CZECH. I stress out the trends in society and the precise survey of direct competitive surrounding in external analysis. I focus on the key factors that indicate conditions in the company and the quality of offered services. According to realized outcomes, I identify present company strategies, suggest the possible changes and evaluate the attainability of company's goals.

The aim of this work is the processing of a strategic analysis company Maspex Czech s.r.o., to external and internal analysis, outline the strategy and provide recommendations for future development.

This diploma thesis describes fundamental terms of the strategic management. Main goal of this diploma thesis is to define the business strategy of the particular company. After summarization of internal & external strategical analysis's outputs the main strategical steps will be developed. These steps lead to strenghten company's position on the market.