This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.

This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.

This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.

This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.

The diploma thesis deals with analysis of the current situation of the company Domácí dobroty s.r.o., which produces and sells dried fruit. The aim of the thesis is to suggest a proposal of marketing strategy focusing on introduction of a new product and expansion of company promotion. The work also includes strategic analysis of an external and an internal environment of the company. The suggestion part of the thesis focuses on speci-fic proposals of new marketing strategy.

The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.

The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.

This diploma thesis describes the design of a business plan for the company development, where will be changed legal form of company, expand business activities and investments in fixed assets. The theoretical part describes the basic concepts, definitions and methods that will be used in the business plan. In the practical part is an analysis of the current state, including a proposal to develop the business.

Diploma thesis is focused on the range of problems relating to marketing strategy. Theoretical part is dedicated ensuring termination and methods of marketing and marketing strategy. In the next part of the thesis is analyze current status of company Chaudry&Goraya s. r. o. Diploma thesis also deals with proposal of marketing strategy. Thesis contains suggestions for the improvement current situation.

This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.