The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of goods.

In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.

This diploma thesis is the proposal of a marketing plan for the product of Starobrno Brewery, which falls under the brewery group Heineken Czech Republic, a.s. The marketing plan is compiled based on best practices from the theoretical background of the thesis elaborated in the first part. The necessary step for the design of an adequate plan is to implement required analyzes of macro and micro environment, marketing communications. Based on the information obtained from the analytical part of the thesis, is compiled marketing plan for special beer Starobrno Medák for the year 2014/2015.

This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.

The Diploma Thesis deals with marketing strategy of student organisation BEST which is part of Brno University of Technology. The theoretical basis of the work focuses on the general theory of marketing. The analysis of the current situation describes in details the whole organisation. Marketing strategy was designed on the basis of marketing analysis and marketing research.

The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.

The aim of this Master Thesis is to provide the reader with an annotated literary translation of the book Palabras Envenenadas written by the Spanish author Maite Carranza. The first part of the thesis presents in total of 6 translated chapters of the novella Palabras Envenenadas. The second part focuses on presenting the information about the author and the style of the book as well as the role of the original and the translatated text in the source and target culture context, the development of the translation analysis and translation methods while discussing the translation problems and their solutions. Last but not least, the thesis should also offer the reader also a brief glimpse into a process of the birth of a translated literature. Powered by TCPDF (www.tcpdf.org)

This graduation paper deals with the business plan production for the Certified Education Institute, Inc. (ICV) The paper's goal is to consider individual aspects of the business plan in a structured form, to analyze external and internal environment and, based on current and predicted economic data, to design a feasible approach how to improve efficiency and productivity of the Company. The first part describes theoretical base for business plan processing. The second, practical, part contains analysis of external conditions, product description and marketing and business plan. It also deals with management and introduces basic economic assessment. The conclusion reviews individual goals and suggests best course of action towards their realization.

This thesis Pupils' problem solving strategies at lower and upper secondary level brings a focus on the issue outlined by the name. At the same time, it focuses on pupils' strategies to solve problems that are closely related to information literacy. At first I define basic terms for the area of word problems. Consecutively I focus on the theoretical knowledge from the area of problem solving strategies themselves. The content of the experimental part of the thesis is the survey of pupils' solutions of eight selected tasks, by which I was looking for an answer of the three basic questions of this thesis. My experiment is divided into two branches. The first branch of the experiment took place at the lower level of the multi-year grammar schools. The second branch of the experiment took place at the higher grade of the multi-year grammar schools and, to a small extent, at the secondary school. The theoretical part contains views of various authors on issue of problems and word problems. I present and compare these individual approaches. The result is the demarcation of the terms needed for the experimental part of the work. The main aim of the experimental part of the thesis is to find the answers of three basic questions of this thesis, where I was using data from lower and higher grades of...

The thesis is focused on strategic management in the company providing services. The target of thesis is analyze the current situation in the company and propose possible improvements. The main target is divide into intermediate target. The first target is chose suitable model of strategic management, the second target is use strategic methods to find inner and outer company´s surroundings. The third target is apply selected model of strategic management to company. The proposed strategy, require much work within the framework of its implementation, so the schedule of strategic operations, both in content and also in terms of the time orientation.