In this mini-dissertation the ongoing battle between the self and late-capitalist society is explored as a theoretical response to the notion of the fragmented subject in relation to postmodernism. Frederic Jameson links the schizophrenic subject and postmodern culture explicitly to societal changes in Western economies: this author's tradition outlines a main part of my theoretical stance within this mini-dissertation. Jameson, decisive in his criticism of current popular culture that has formed as a result of postmodernism, conveys a key dystopic viewpoint in his association of schizophrenia with postmodernism and late-capitalism. This sentiment is echoed in this mini-dissertation, as it is my belief that capitalist consumption habits and pastiche are interrelated in current popular visual culture, simulating a schizoid experience which consumers in turn mirror when formulating a sense of self. An essentially fragmented (postmodern) viewpoint with regard to postmodern visual culture is argued, and is aligned with Jameson's perspective on how subjects form identities within late capitalism, with pastiche and consumption labelled as the main causes of the contemporary societal problem of fragmentation. The main contention of the study is thus that contemporary consumption practices, through the stylistic acceptance of pastiche, are the current causes of fragmentation within the self. This naturalisation of postmodern montage and pastiche, in my opinion, effectively disorientates consumers, as similar techniques that are adopted in consumer culture are applied to identity formation, thus contributing to a sense of egolessness, a key characteristic of schizophrenia. Focus is placed on visual examples that highlight postmodern techniques of nostalgic image recycling, aligned to similar postmodern identity models, with parallels drawn between the fragmenting individual and the consuming individual. As exceedingly discontinuous processes of change occur through capitalist consumption habits that are emblematic characteristics of the postmodern condition, it is thus my belief that current postmodern visual culture contributes to an overall fragmented experience of the individual, where consumer practices are negatively affecting identity construction, and thus spurring on further cultural fragmentation and social disintegration. Copyright / Dissertation (MA)--University of Pretoria, 2008. / Visual Arts / unrestricted

Ce mémoire adopte une perspective archivistique afin d'examiner l'art de Robert Rauschenberg, un artiste américain ayant fait ses débuts sur la scène artistique new-yorkaise des années soixante. Il est pertinent de voir les stratégies d’appropriation des artistes des années soixante, dont faisait partie Rauschenberg, comme ayant « mis la table » pour le mouvement des artistes allant puiser dans les archives pour leur pratique artistique, mouvement qui s'est développé depuis la fin des années quatre-vingt et le début des années quatre-vingt-dix. L'ensemble des rapports de l'artiste avec les archives est d'abord étudié. Ensuite, une lecture archivistique d'un corpus d'oeuvres est réalisée afin de mieux comprendre les particularités de l'utilisation des archives par Rauschenberg. Les conditions d'utilisation des archives sont relevées ainsi que la conception des archives comme mémoire, pour se terminer avec les rapports entre les archives et la photographie. / This thesis takes an archival perspective in order to examine the work of Robert Rauschenberg, an American artist who gained notoriety in the New-York art scene of the sixties. It is relevant to see appropriation art strategies by artists like Rauschenberg as a way of having « set up the table » for the archival art movement that would follow, starting in the late eighties and early nineties. The artist's connexions with the archives are first studied. Then, an archival reading of a corpus of his artworks is conducted in order to learn about his particular use of the archives. The conditions of use are raised, along with the conception of archives as memory and, at last, the relationship between archives and photography.

Ce mémoire adopte une perspective archivistique afin d'examiner l'art de Robert Rauschenberg, un artiste américain ayant fait ses débuts sur la scène artistique new-yorkaise des années soixante. Il est pertinent de voir les stratégies d’appropriation des artistes des années soixante, dont faisait partie Rauschenberg, comme ayant « mis la table » pour le mouvement des artistes allant puiser dans les archives pour leur pratique artistique, mouvement qui s'est développé depuis la fin des années quatre-vingt et le début des années quatre-vingt-dix. L'ensemble des rapports de l'artiste avec les archives est d'abord étudié. Ensuite, une lecture archivistique d'un corpus d'oeuvres est réalisée afin de mieux comprendre les particularités de l'utilisation des archives par Rauschenberg. Les conditions d'utilisation des archives sont relevées ainsi que la conception des archives comme mémoire, pour se terminer avec les rapports entre les archives et la photographie. / This thesis takes an archival perspective in order to examine the work of Robert Rauschenberg, an American artist who gained notoriety in the New-York art scene of the sixties. It is relevant to see appropriation art strategies by artists like Rauschenberg as a way of having « set up the table » for the archival art movement that would follow, starting in the late eighties and early nineties. The artist's connexions with the archives are first studied. Then, an archival reading of a corpus of his artworks is conducted in order to learn about his particular use of the archives. The conditions of use are raised, along with the conception of archives as memory and, at last, the relationship between archives and photography.