Este trabalho objetiva investigar e compreender sobre os câmbios estéticos da figura do anjo na publicidade e suas inúmeras significações representadas simbolicamente em campanhas e anúncios. Por ser objeto de estudo ressurgente, o anjo torna-se mito atemporal, que transpassa os séculos, atualizando-se como imagem, a fim de adaptar-se aos preceitos da contemporaneidade. Em face disso, esta produção científica será embasada em pesquisa teórica e qualitativa obtendo resultados através da coleta de anúncios retirados de meios impressos e internet, tendo como suporte antropológico a História da Arte e consequentemente o campo da Estética da Comunicação. Visa, dessa forma, compreender o mito alado e seu desmembramento em arquétipos, de maneira que permita analisar a utilização do símbolo como linguagem, pois ao permitir que a leitura do mundo seja realizada através do seu constante ressurgimento como mito, o anjo se recontextualiza através de mudanças estéticas, buscando tornar-se sempre atual para a sociedade, sendo representado imageticamente de distintas formas na publicidade. / This study has the objective to investigate and understand about the aesthetic changes at Angel figure in the advertising and its many meanings, represented symbolically in campaigns and ads. By be object of study resurgent, the angel becomes timeless myth that pierces the centuries and has been updated as image in order to adapt to the precepts of contemporary times. On the face of it, this scientific output will be grounded in research theoric and qualitative, through getting results by collecting removed ads from printed and internet media, having as anthropological support the Art history and consequently the field of Aesthetics of Communication . Visa thus understand the winged myth and its dismemberment in archetypes, so that the analysis of the use of this symbol as language, can allowing the reading of the world through of its constant resurgence as myth, this way the angel is recontextualised through changes aesthetic, seeking to become ever present to society and be represented imagetically in different ways in the advertising.

Within the fine arts, clean and flat structures functionas a narrator for the clean, modern and hightech society. A society with a hygienic fear of death, illness and chaotic structures. The aim of the work is through the materialand surface inflict the hidden, the other side, the darkness and death, in strict and formal mens archetype garments. / Program: Modedesignutbildningen

The theory of embodied cognition focuses on mechanisms of meaning beyond the traditional in western metaphysics dichotomy of body and mind. These mechanisms are considered to be the emerging aspects of meaning related to early infant experience of interaction with the environment. Image schema as the earliest form of representation in the mind corresponds to the notion of archetype from analytical psychology. Theory and research suggest that being in touch with the archetypal level of cognition is related to integration of parts of the personality and promotes well-being. Art and creativity are considered to facilitate this process and in this sense to promote healing. Active imagination is a method devised by C. G. Jung to relate to different aspects of the personality through creativity which results in a creative product. Active imagination bears similarity to art, however it focuses not only on the aesthetic outcome of the creative endeavor but also on the transformation of the personality in this process. Analytical psychology studies a number of creative expressions of the products of active imagination such as sand play, drawing, clay modeling, writing, dancing and psychodrama. However, there are no available empirical studies of the healing aspects of creative work with cut flowers. We hypothesized that being involved in creative work with cut flowers would promote well -being expressed in increase of hope, existential/spiritual meaning and humility and decrease of depression, anxiety and physiological symptoms. The participants in our study were undergraduate students from Texas A&M University either involved in a semester long course in Floral Design or in an Introductory Psychology Course. Participants were assessed at two time points on all variables of interest. They were also asked to draw mandalas and to write essays (floral condition). Although quantitative analysis did not find any significant differences between the groups over time as a result of the creative work with cut flowers, the qualitative analysis of the mandala-drawings and the essays showed statistically significant tendency to balance, centeredness and calmness over time in the floral group.

Thesis (M.A.)--University of North Texas, 2000. / Includes bibliographical references (p. 93-96). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://www.library.unt.edu/theses/open/20003/gregg%5Fgretchen%5Fesely/Thesis.pdf.

Senior Honors thesis--Regis University, Denver, Colo., 2009. / Title from PDF title page (viewed on May 12, 2009). Includes bibliographical references.

Thesis (Ph. D.)--Duquesne University, 2004. / Title from document title page. Abstract included in electronic submission form. Includes bibliographical references (p. 193-202).

Thesis (M.A.)--Kutztown University of Pennsylvania, 1997. / Source: Masters Abstracts International, Volume: 45-06, page: 2835. Typescript. Includes bibliographical references (leaves 92-98).

Thesis (M.A.)--Georgia State University, 2009. / Title from title page (Digital Archive@GSU, viewed July 27, 2010) Marti Singer, committee chair; Mary Hocks, Paul Schmidt, committee members. Includes bibliographical references (p. 62-64).

Thesis (Ph. D.)--Duquesne University, 2004. / Includes bibliographical references (p. 193-202).

Thesis (M. A.)--Rice University. / "May 2006." Title taken from title screen (viewed October 22, 2007). Includes bibliographical references (p. 68-70).