Submitted by Renata Lopes (renatasil82@gmail.com) on 2018-01-15T12:59:10Z No. of bitstreams: 1 vivianhelenabriondacostasilva.pdf: 3523117 bytes, checksum: a3e8499fe4c5e0ecf9c0545620ec2f50 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-01-29T11:10:17Z (GMT) No. of bitstreams: 1 vivianhelenabriondacostasilva.pdf: 3523117 bytes, checksum: a3e8499fe4c5e0ecf9c0545620ec2f50 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-01-29T11:10:34Z (GMT) No. of bitstreams: 1 vivianhelenabriondacostasilva.pdf: 3523117 bytes, checksum: a3e8499fe4c5e0ecf9c0545620ec2f50 (MD5) / Made available in DSpace on 2018-01-29T11:10:34Z (GMT). No. of bitstreams: 1 vivianhelenabriondacostasilva.pdf: 3523117 bytes, checksum: a3e8499fe4c5e0ecf9c0545620ec2f50 (MD5) Previous issue date: 2017-08-31 / A presente pesquisa em Educação Financeira Escolar e Educação Matemática teve como objetivo desenvolver um conjunto de tarefas para a sala de aula do Ensino Médio com a finalidade de ensinar sobre os riscos e as armadilhas presentes no comércio com o propósito de estimular o consumo das pessoas, a partir de ciladas intencionalmente colocadas para o consumidor. Nessa direção, nosso problema de pesquisa foi investigar a produção de um conjunto de tarefas, referenciadas teoricamente, sobre os riscos e as armadilhas presentes no comércio, influenciando o consumismo das pessoas na sociedade de consumidores. A pesquisa caracterizou-se como sendo de cunho qualitativo, na qual desenvolvemos uma pesquisa de campo. As tarefas são fundamentadas teoricamente a partir do Modelo dos Campos Semânticos, presentes em Lins (1999, 2008, 2012), pela concepção de consumismo e sociedade de consumidores propostas pelo sociólogo Zigmunt Bauman (2007, 2008) e pela proposta de Educação Financeira Escolar presente em Silva e Powell (2013). O conjunto de tarefas produzido e a experiência adquirida com a pesquisa e transformada em informação para atividades de ensino, resultaram em um produto educacional para uso dos professores da Educação Básica. / The present research in School Financial Education and Mathematics Education had as objective to develop a set of tasks for the classroom of the High School with the finality of teaching about the risks and the traps presents in the commerce with the purpose of stimulating the consumption of the people, From traps intentionally put to the consumer. In this direction, our research problem was to investigate the production of a set of theoretically referenced tasks on the risks and pitfalls present in the trade, influencing the consumerism of the people in the consumer society. The research was characterized as having a qualitative character, in which we developed a field research. The tasks are theoretically based on the Semantic Fields Model, present in Lins (1999, 2008, 2012), by the conception of consumerism and consumer society proposed by the sociologist Zigmunt Bauman (2007, 2008) and by the proposal of School Financial Education present In Silva and Powell (2013). The set of tasks produced and the experience gained from the research and transformed into information for teaching activities, resulted in an educational product for the use of Basic Education teachers.