During recent times, the interest in sustainable investments has significantly increased. One of the factors behind this trend is the implementation of the EU taxonomy, which aims to promote capital allocation to sustainable activities by establishing a unified classification of economic activities that meet sustainability criteria. This initiative aims to create a standardized framework for assessing sustainability, thereby facilitating investment decisions in line with long-term sustainable economic and environmental goals. Another essential legislation contributing to the growing attention towards sustainable finance is the EU’s Sustainable Finance Disclosure Regulation (SFDR). This regulation seeks to promote sustainability within the financial sector by introducing comprehensive disclosure requirements for financial actors, including reporting obligations to enhance transparency and enable informed decisions considering sustainability aspects. The aim of the study is to investigate the compliance with SFDR among Swedish Article 9 funds. Through a qualitative research design with a deductive approach, the study examines how SFDR is implemented and its impact on investors’ decision-making. Three semi-structured interviews were conducted to gain insights into the practical application of SFDR. The qualitative approach facilitated a deeper understanding of SFDR’s implementation, fund reporting practices regarding sustainability, and its impact on investors. The results indicate significant variation in fund reporting practices, posing challenges for both investors and fund companies to navigate the financial landscape. Despite shared commitments to adhere to SFDR requirements and sustainability goals, there is room for improvement to increase transparency and comparability between funds.