Uppsatsens syfte är att problemidentifiera hur en musikfestival, som drivs ideellt jobbar med organisation, information och kommunikation för att överleva. För att kunna ta reda på vad en festival kan göra för att överleva valde jag en deduktiv ansats. Teorin har sedan jämförts med fallstudien Arvikafestivalen. Förutom respondenternas reflektioner kommer även mina reflektioner redovisas då jag har varit observerande deltagare under Arvikafestivalen 2009 och 2010. Kommunikation är en viktig faktor vid planering av ett evenemang. Det måste finnas en tydlig kommunikation till intressenterna, funktionärerna och även inom ledningen. Att ha en välgenomtänkt planering är även viktigt. Att genomföra utvärderingar är ett sätt att inför framtida planeringar veta vad som var bra och vad som måste förbättras. Därför är det viktigt för en ledning, oavsett evenemangstyp, att genomföra utvärderingar över sitt evenemang.

<p>Purpose/Aim: This essay seeks to describe in what way different newspapers framed Uppsala Reggaefestival, which is a music festival in Uppsala, Sweden. Not only the local press, but also the framing by national press will be analyzed. Furthermore, it seeks to discuss what causes different frames.</p><p>Material/Method: The material consist of 96 articles from 4 different newspapers which are being analyzed through a quantitative content analysis method inspired by Melin and Lange, and their ideas of identifying the main message of a text. The media framing of Uppsala Reggaefestival are compared to another similar music festival in Sweden, Arvikafestivalen. By using theories about media framing and media logic the results can, if not explained, at least be discussed.</p><p>Main results: The study shows that Uppsala Reggaefestival is framed in a way that is focused on the problems within the festival, for example drug abuse. Compared to Arvikafestivalen, especially in the national press the difference is great. The cause of the difference requires further studies, but according to the theory of media logic the content in a media company should be viewed as a result of the company needs and not as a mirror of reality. The way media content is presented can according to the framing theory be a result of existing frames within media, which can be caused by prevailing ideologies and views in society.</p>

Purpose/Aim: This essay seeks to describe in what way different newspapers framed Uppsala Reggaefestival, which is a music festival in Uppsala, Sweden. Not only the local press, but also the framing by national press will be analyzed. Furthermore, it seeks to discuss what causes different frames. Material/Method: The material consist of 96 articles from 4 different newspapers which are being analyzed through a quantitative content analysis method inspired by Melin and Lange, and their ideas of identifying the main message of a text. The media framing of Uppsala Reggaefestival are compared to another similar music festival in Sweden, Arvikafestivalen. By using theories about media framing and media logic the results can, if not explained, at least be discussed. Main results: The study shows that Uppsala Reggaefestival is framed in a way that is focused on the problems within the festival, for example drug abuse. Compared to Arvikafestivalen, especially in the national press the difference is great. The cause of the difference requires further studies, but according to the theory of media logic the content in a media company should be viewed as a result of the company needs and not as a mirror of reality. The way media content is presented can according to the framing theory be a result of existing frames within media, which can be caused by prevailing ideologies and views in society.