Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. Ingredient brand will be used to enhance and build associations to a host brand. Purpose: The purpose of the thesis is to investigate how consumer’s attitudes are affected by ingredient branding on products in the segment of low price host brands. Research Questions: How does an ingredient brand affect consumer’s attitudes on a low price host brand in a positive or a negative way? How does an ingredient brand affect consumer’s attitudes on high or low involvement products? Method: The thesis was conducted as a qualitative research with an abductive approach and focus groups as data collection method. Conclusion: Ingredient branding can change consumer’s attitudes both in a positive and negative way on products in the segment of low price brands. This research shows that when an ingredient brand is added the consumer are expecting that the price and quality increase on the end product.  An ingredient brand has low effect on consumer’s attitudes on high involvement products and high effect on low involvement products.

This study describes and compares the results of a survey of 53 masters of social work students to determine the nature and extent to which their educational preparation included instruction on acquired immune deficiency syndrome and sexually transmitted diseases. The study also assessed the social work students' attitudes toward people with HIV/AIDS and STDs, as well as their attitudes toward the role of social work education and the profession in addressing the HIV/AIDS and STD epidemics. To obtain this purpose the investigator developed a 56-item questionnaire. One of five hypotheses generated was accepted. Results showed that social work students need to increase their exposure to HIV/AIDS and STD related issues.

Most health care providers lack the education or clinical training to adequately recognize delirium. and are distressed when caring for patients with delirium (Akechi et al., 2010; Brajtman, Higuchi, & McPherson, 2006; Griffiths, Knight, Harwood, & Gladman, 2014; McCrow, Sullivan, & Beattie, 2014). Early recognition of delirium can improve patient safety and decrease the use of hospital resources (National Institute for Health and Care Excellence, 2014). Although delirium knowledge and recognition are increased after implementation of education and the use of screening tools, more could be done to improve patient outcomes and increase sustainability of knowledge learned (Yanamadala et al., 2013; Soja et al., 2008; van den Boogaard et al., 2009; Pun et al., 2005). The purpose of this DNP project was to explore the perceptions, attitudes and behaviors of ICU nurses in a community hospital when caring for patients with delirium. Findings indicated that most nurses felt delirium is an underdiagnosed problem. Almost all agreed or strongly agreed that assessing ICU patients for delirium is a worthwhile intervention. Interestingly, 38.5% disagreed and 30.7% were neutral that delirium is largely preventative. Despite 69.2% of the participants agreeing that they felt heard by the provider when they suspect the patient is delirious, 76.9% are neutral that they are satisfied with the applied treatment. Despite agreeing that delirium is underdiagnosed, there is lack of knowledge regarding prevention and treatment of delirium. In this ICU, it would be beneficial to tailor the education prior to implementing any delirium screening tools. Results show that education should include: the types of delirium, delirium prevention strategies, RASS scales, importance of daily sedation vacations, and treatment. Education should be provided to both the nurses and the providers. In addition to this, "buy in" should be obtained from the providers to ensure that they will use data gathered from screening tools. Prior to implementing any screening tool, examples of screening tools should be provided to the staff, as well as a bedside demonstration to show ease of use. An additional study should be done to assess the sustainability after tailoring education based on perceptions, attitudes, and behaviors.

The purpose of this study is to examine the relationship between child-oriented parental attitudes and resulting child behavior.

It is not the aim of the writer to prove or disprove that the attitudes of the Greek philosophers toward industrial arts have any effect upon us today, but only to expose these attitudes and leave the reader to his own interpretation.

For individuals with schizophrenia and their caregivers, psychosocial interventions have been shown to significantly improve recovery and reduce relapse rates. Although this population is underserved and stigmatized, counselors have been excluded from most research into attitudes toward and interventions for these families. Using a stratified random sample survey design, researchers explored the relationships between participating U.S. Licensed Professional Counselors’ attitudes towards, recovery beliefs regarding, familiarity with, desire for social distance from, and interest in providing services to individuals with schizophrenia and their caregivers. Most of the 111 participants (11.1% response rate) identified themselves as female (83.8%) and Caucasian (86.5%). A few participants described themselves as Hispanic (6.3%) or Black or African-American (5.4%). Respondents ranged in age in years from 20’s to 60’s with the largest group in their 40’s. Descriptive statistics indicated that the majority of LPC participants reported low to moderate stigmatizing attitudes, strong beliefs in recovery, and moderate to high interest in providing interventions for people with schizophrenia and their caregivers. Furthermore, almost half of participating LPCs reported already working with individuals with schizophrenia. Bivariate correlations and hierarchical regressions indicated that high interest in providing interventions for this population was significantly correlated (p < .01) with high frequency of already working with the population (large effect), low desire for social distance (medium effect), high desire to help socially (medium effect), and strong beliefs in recovery (small effect). The results support including LPCs in all areas pertaining to interventions, research, and recovery for people with schizophrenia and their caregivers.

The problem with which this investigation is concerned is the relationship of social class to intellectual attitudes and behavior. It ascertains attitudes toward and use of the public library.

Various constructs are related to predicting consumers' perceptions of brand extensions. Among these, three constructs, perceptions of perceived quality (PQ) associated with the parent brand, product category similarity (PCS) of an extension to its parent brand, and brand breadth (BB) of the parent, are central to many brand extension studies. The purpose of this study is to clarify the roles of these three constructs and to pit predictions from an alternative theoretical perspective — cognitive response theory — against predictions based on categorization theory.

The purpose of this study was to develop an instrument to measure healthcare professionals’ knowledge and attitudes about near-death experiences (NDEs) that would demonstrate acceptable psychometric properties. In consultation with a focus group of six NDE experts, I developed the 50-item Knowledge and Attitudes toward Near-Death Experiences Scale (KANDES), including the 24-item KANDES–Attitude subscale (KANDES-A) and the 26-item KANDES–Knowledge subscale (KANDES-K). Including a pilot administration in which feedback indicated no need for revision, a total of 256 professional and student counselors completed the KANDES. Separate reliability and validity analyses were conducted for each subscale. For the KANDES–A, Cronbach’s alpha was .909, and Pearson’s r for test-retest was .748, both indicating acceptable reliability. An exploratory factor analysis indicated four factors to retain and yielded a factor solution that explained 54.87% of the variance, an acceptable amount of variance to substantiate construct validity. For the KANDES–K, Cronbach’s alpha was .816, indicating acceptable reliability. For each of the scale’s three domains, Cronbach’s alpha was .816 for Domain 1: NDE Content, .817 for Domain 2: NDE Aftereffects, and .631 for Domain 3: Experiencer Characteristics, indicating acceptable reliability. Pearson’s r for test-retest on the total KANDES–K was .812, further demonstrating acceptable reliability.

Research has demonstrated that the general public accepts many rape myths and that rape attitudes are strongly connected to other deeply held and pervasive attitudes. However, it has not been clear whether police officers reflected similar attitudes. This research attempted to ascertain if police share the same antecedents of rape myth acceptance as the general public. Using officers from two police departments, it was demonstrated that attidudes regarding sex role stereotyping, sexual conservatism, acceptance of interpersonal violence, and adversarial sexual beliefs were significantly correlated with acceptance of rape myths. However, police were more pro-victim (p < .01) in their attitudes as compared to the general public. Officers who received specialized rape-related training were not significantly different in rape attitudes from those officers who had not received training.