Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-05-14T11:05:04Z No. of bitstreams: 1 IVANA_DE_JESUS_GEHLEN_DIS.pdf: 1754999 bytes, checksum: 6b02152a6add82279345f6e42ef2ddeb (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-05-16T19:53:27Z (GMT) No. of bitstreams: 1 IVANA_DE_JESUS_GEHLEN_DIS.pdf: 1754999 bytes, checksum: 6b02152a6add82279345f6e42ef2ddeb (MD5) / Made available in DSpace on 2018-05-16T20:03:57Z (GMT). No. of bitstreams: 1 IVANA_DE_JESUS_GEHLEN_DIS.pdf: 1754999 bytes, checksum: 6b02152a6add82279345f6e42ef2ddeb (MD5) Previous issue date: 2018-03-21 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The aim of this work is to chart the journalism track, through the observation of both academic education and professional performance, to verify its relationship with Enterprise Journalism and the activities of agencies of this sector. The theoretical development allows us to observe the original work of Journalism and the new professional segment. For this, a bibliographical research regarding the exercise of Journalism in new places in the market and also the teaching was carried out. The empirical research was constructed based on an overview of the communication agencies in Porto Alegre (RS) analyzing the actuation and academic education of the teams. We used the method of Cartography (Deleuze, Guattari, 2011 and Ros?rio, 2016), and Document Analysis techniques, according to Moreira (2005) and Gil (2008), besides the bibliographic research based mainly in the contextualizations developed by Melo (1971, 1990, 2001, 2002, 2004), Meditsch (1999, 2007, 2015), Barbosa (2007), Bueno (2003, 2005, 2007, 2009,2014), Chaparro (1993, 2004, 2009), Torquato (1984, 1986, 2004), among other authors. / Este trabalho tem o objetivo de mapear a trajet?ria jornal?stica, observando atua??o e forma??o em Jornalismo, para estabelecer sua rela??o com o Jornalismo Empresarial e o exerc?cio de atividades em ag?ncias desse setor. O desenvolvimento te?rico possibilita observar a atua??o origin?ria do Jornalismo e o novo segmento profissional. Para tanto, ? realizada uma pesquisa bibliogr?fica sobre os ind?cios do exerc?cio do Jornalismo em novos lugares no mercado e tamb?m a respeito do ensino proposto para a profiss?o. Na pesquisa emp?rica desenvolveu-se um panorama das ag?ncias de Comunica??o em Porto Alegre (RS) analisando atua??o e forma??o acad?mica das equipes. Utilizamos o m?todo da Cartografia (Deleuze; Guattari, 2011 e Ros?rio, 2016), com t?cnicas de An?lise de Documentos, segundo Moreira (2005) e Gil (2008). As contextualiza??es e fundamenta??es ocorreram com base na pesquisa bibliogr?fica, principalmente por Melo (1971; 1984; 1994; 1998, 2003, 2006, 2007, 2008; 2015), Meditsch (1999, 2007, 2015), Barbosa (2007), Bueno (2003; 2005; 2009; 2014), Moura (1990, 2001, 2002, 2004, 2008, 2016), Chaparro (1993, 2004, 2009), Torquato (1984; 1986; 2004), entre outros autores. A an?lises demonstraram que atua??o e forma??o em jornalismo est?o presentes num setor de representa??o do Jornalismo Empresarial, aqui marcado pelas ag?ncias de Comunica??o Empresarial.