Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-04-13T17:17:34Z No. of bitstreams: 1 CANDIDA_SCHAEDLER_DIS.pdf: 2689181 bytes, checksum: ab753e2f0b5ebe3480e6b742fa14621c (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-04-26T18:18:10Z (GMT) No. of bitstreams: 1 CANDIDA_SCHAEDLER_DIS.pdf: 2689181 bytes, checksum: ab753e2f0b5ebe3480e6b742fa14621c (MD5) / Made available in DSpace on 2018-04-26T18:23:35Z (GMT). No. of bitstreams: 1 CANDIDA_SCHAEDLER_DIS.pdf: 2689181 bytes, checksum: ab753e2f0b5ebe3480e6b742fa14621c (MD5) Previous issue date: 2018-03-07 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Our dissertation aims at filling a gap in the study of the history of the interior newspapers. With the focus at the Gazeta de Alegrete, from Alegrete ? the oldest newspaper from Rio Grande do Sul that is still circulating -, we show the news transformations, in the interior journalism from Rio Grande do Sul. Through the methodology of content analysis, proposed by Laurence Bardin (2009), and the categories event, news-values, journalism techniques, source, heard and quoted sources and framing, we analyzed 36 published headlines, between 1938 and 1968, in the newspaper. We also added History contributions to the study of Theories of Journalism, represented by Barbosa (2005) and Luca (2005). The sample is composed by the analysis of a copy in the months of March, June, September and December, in the years 1938, 1942, 1946, 1950, 1954, 1957, 1960, 1964 and 1968. Thus, we check the criteria for selection of the news, as well as its final presentation, with the objective of understanding the relations between journalism and politics in the period, since the Gazeta de Alegrete was aligned, first, with the Republican Party and then, to the Liberating Party. We noticed that, even with the political positioning and not being exempt from national and state debates, Gazeta do Alegrete always prioritized the local news, through news value of proximity, did a non-declaratory journalism and framed the news according to the interests of the party it supported - except at times when it was prevented by censorship. Nevertheless, it provided a service to the population of Alegrete, valuing the events of the city and region. The newspaper also followed the national journalistic changes, represented by the introduction of the lead and the inverted pyramid, although, in essence, it was still difficult to dissociate information and opinion. / Nossa disserta??o visa preencher uma lacuna existente no estudo da hist?ria dos jornais interioranos. Com foco na Gazeta de Alegrete, de Alegrete ? o jornal mais antigo ainda em circula??o no Rio Grande do Sul ?, mostramos as transforma??es da not?cia, no jornalismo interiorano ga?cho. Por meio da metodologia de an?lise de conte?do, proposta por Laurence Bardin (2009), e as categorias de acontecimento, valores-not?cia, t?cnicas de reda??o, proced?ncia, fontes ouvidas e citadas e enquadramento, analisamos 36 manchetes publicadas, entre 1938 e 1968, no jornal. Acrescentamos, ainda, contribui??es da Hist?ria para o estudo das Teorias do Jornalismo, representadas por Barbosa (2005) e Luca (2005). A amostra ? composta pela an?lise de um exemplar nos meses de mar?o, junho, setembro e dezembro, nos anos de 1938, 1942, 1946, 1950, 1954, 1957, 1960, 1964 e 1968. Assim, verificamos os crit?rios de sele??o das not?cias, bem como sua apresenta??o final, com o objetivo de compreender, ainda, as rela??es entre jornalismo e pol?tica, no per?odo, uma vez que a Gazeta de Alegrete era alinhada, primeiramente, ao Partido Republicano e, depois, ao Partido Libertador. Notamos que, mesmo com o posicionamento pol?tico e n?o se eximindo dos debates nacionais e estaduais, a Gazeta de Alegrete sempre priorizou a not?cia local, por meio do valor-not?cia de proximidade, fazia um jornalismo n?o declarat?rio e enquadrava as not?cias de acordo com os interesses do partido que apoiava ? exceto nos momentos em que era impedida por censura. Ainda assim, prestou um servi?o ? popula??o alegretense, valorizando os acontecimentos da cidade e da regi?o de abrang?ncia. O jornal tamb?m acompanhou as mudan?as jornal?sticas nacionais, representadas pela introdu??o do lide e da pir?mide invertida, embora, na ess?ncia, ainda fosse dif?cil dissociar informa??o e opini?o.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-05-14T11:05:04Z No. of bitstreams: 1 IVANA_DE_JESUS_GEHLEN_DIS.pdf: 1754999 bytes, checksum: 6b02152a6add82279345f6e42ef2ddeb (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-05-16T19:53:27Z (GMT) No. of bitstreams: 1 IVANA_DE_JESUS_GEHLEN_DIS.pdf: 1754999 bytes, checksum: 6b02152a6add82279345f6e42ef2ddeb (MD5) / Made available in DSpace on 2018-05-16T20:03:57Z (GMT). No. of bitstreams: 1 IVANA_DE_JESUS_GEHLEN_DIS.pdf: 1754999 bytes, checksum: 6b02152a6add82279345f6e42ef2ddeb (MD5) Previous issue date: 2018-03-21 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The aim of this work is to chart the journalism track, through the observation of both academic education and professional performance, to verify its relationship with Enterprise Journalism and the activities of agencies of this sector. The theoretical development allows us to observe the original work of Journalism and the new professional segment. For this, a bibliographical research regarding the exercise of Journalism in new places in the market and also the teaching was carried out. The empirical research was constructed based on an overview of the communication agencies in Porto Alegre (RS) analyzing the actuation and academic education of the teams. We used the method of Cartography (Deleuze, Guattari, 2011 and Ros?rio, 2016), and Document Analysis techniques, according to Moreira (2005) and Gil (2008), besides the bibliographic research based mainly in the contextualizations developed by Melo (1971, 1990, 2001, 2002, 2004), Meditsch (1999, 2007, 2015), Barbosa (2007), Bueno (2003, 2005, 2007, 2009,2014), Chaparro (1993, 2004, 2009), Torquato (1984, 1986, 2004), among other authors. / Este trabalho tem o objetivo de mapear a trajet?ria jornal?stica, observando atua??o e forma??o em Jornalismo, para estabelecer sua rela??o com o Jornalismo Empresarial e o exerc?cio de atividades em ag?ncias desse setor. O desenvolvimento te?rico possibilita observar a atua??o origin?ria do Jornalismo e o novo segmento profissional. Para tanto, ? realizada uma pesquisa bibliogr?fica sobre os ind?cios do exerc?cio do Jornalismo em novos lugares no mercado e tamb?m a respeito do ensino proposto para a profiss?o. Na pesquisa emp?rica desenvolveu-se um panorama das ag?ncias de Comunica??o em Porto Alegre (RS) analisando atua??o e forma??o acad?mica das equipes. Utilizamos o m?todo da Cartografia (Deleuze; Guattari, 2011 e Ros?rio, 2016), com t?cnicas de An?lise de Documentos, segundo Moreira (2005) e Gil (2008). As contextualiza??es e fundamenta??es ocorreram com base na pesquisa bibliogr?fica, principalmente por Melo (1971; 1984; 1994; 1998, 2003, 2006, 2007, 2008; 2015), Meditsch (1999, 2007, 2015), Barbosa (2007), Bueno (2003; 2005; 2009; 2014), Moura (1990, 2001, 2002, 2004, 2008, 2016), Chaparro (1993, 2004, 2009), Torquato (1984; 1986; 2004), entre outros autores. A an?lises demonstraram que atua??o e forma??o em jornalismo est?o presentes num setor de representa??o do Jornalismo Empresarial, aqui marcado pelas ag?ncias de Comunica??o Empresarial.