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Keeping the audience engaged when presenting a topic in a conventional setting (a class presentation or a keynote in a conference) can be challenging. Often, presenta- tions tend to be linear and non-engaging. It was my intention to research how the ex- perience can be improved by using different methods to engage the audience.In this thesis the reader will find the results of my exploration and research on how to make presentations more engaging for the audience via interactive methods.After some background information, I go through the process of developing concepts that could improve the presenting experience. I describe different contexts where peo- ple deliver presentations and research about these environments to discuss the context of the thesis. I also discuss the concept of audience engagement.After selecting one of these concepts I describe the development of a prototype that il- lustrates the concept and discuss it after a series of user testing procedures.Finally some conclusions and comments are discussed in the final part of the docu- ment.

Marketers often target women because they represent over half of the population in Canada and Sweden and because they are the purchasing agents for 85% of household items. Advertisers and marketers use targeted marketing on Social Media platforms in the hopes of engaging the audience enough to initiate a purchasing action. For this paper the goal was to understand the relationship between women aged 55+ and their attitudes and perception of targeted advertising, to see whether it was effective in engaging them as consumers. Through interviews and the think-aloud method we found that while the overall perception of online advertising was negative, in practice, the ads on their social media feed were either accepted as relevant ads, simply ignored/not noticed, or not recognized as advertising. Finally we conclude that because social media gives users the impression that they are in control of the content on their feed, the consequences may be that targeted advertising can influence audience’s perception of who they are, more than they think.

The key relationship in a theater is between the audience and the production staff. I explored this relationship through a performing arts complex located on Mt. Vernon Square in Washington DC. The two questions that drove the thesis were: How are the spaces occupied by the audience different from those that are occupied by the production staff? What is the architectural impact of the theatreâ s structure on the relationship of these two different groups and their spaces? / Master of Architecture