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Este trabalho foi motivado pelo interesse de pesquisar as relações interculturais entre trabalhadores brasileiros e estrangeiros numa empresa multinacional do setor automobilístico instalada na região metropolitana de Curitiba. A empresa selecionada para a realização da pesquisa de campo foi a Volkswagen/Audi instalada em São José dos Pinhais. A referida pesquisa teve como objetivo identificar as dificuldades enfrentadas pelos funcionários no relacionamento intercultural e as estratégias utilizadas para superá-las. Sendo uma pesquisa de natureza qualitativa, optou-se pela realização de entrevistas semi-estruturadas para a coleta de dados. Foram entrevistados quinze trabalhadores brasileiros e dez "expatriados" dos setores de produção e de administração. Utilizou-se como referencial teórico os conceitos de cultura, diversidade cultural, interculturalidade e cultura organizacional. Para melhor compreensão das representações dos dois principais grupos de entrevistados - brasileiros e alemães - fez-se também uma breve caracterização da cultura e da cultura organizacional brasileira e alemã. Na apresentação dos resultados da pesquisa, faz-se a exposição das representações dos brasileiros, depois dos expatriados, para em seguida analisá-las à luz do referencial teórico que fundamenta este trabalho, apontando semelhanças e diferenças nas representações dos dois grupos de entrevistados sobre suas relações interculturais na empresa. As representações foram agrupadas em blocos e organizadas em itens, nos quais foram reunidas as características mais reveladoras das opiniões mencionadas pelos entrevistados e que respondem ao objetivo deste trabalho. Portanto, inicia-se com algumas considerações de ordem geral, depois são apresentadas as dificuldades identificadas pelos funcionários no relacionamento intercultural, seguidas das estratégias utilizadas para superá-las. Finalmente apresenta-se as representações recíprocas do "nós" e "eles" manifestadas nas entrevistas pelos funcionários brasileiros e xpatriados. A discussão destas representações e tentativa de análise, por sua vez, é uma nova interpretação, feita pelo autor. Em síntese este trabalho é uma interpretação de interpretações. / This investigation started from an interest to study the intercultural relationships between Brazilian and foreign workers in an automobile multinational company located in the outskirt area of Curitiba. The company chosen to be the setting of the research was Volkswagen/Audi located in São José dos Pinhais. The objective of this investigation was to identify difficulties employees faced in the intercultural relationships and the strategies they used to overcome the problems. Semi-structured interviews were used to collect data since this study was designed in a qualitative paradigm. Fifteen Brazilian workers and ten expatriates of the production sector and administrative department were interviewed. The concepts behind this study are the cultural, cultural diversity, intercultural relationships and organizational culture concepts. In order to better understand the representations of the two main groups interviewed - Brazilians and Germans - brief features of the culture and organizational culture of Brazil and Germany were raised. In the results of the research, Brasilian representations weere shown followed by the "expatriates". Afterwards, these representations were analyzed using the concepts which support this study showing similarities and differences of representations of the two groups interviewed concerning their intercultural relationsships in the company. The representations were grouped in blocks and organized in items, the most revealing characteristics of the opinions mentioned by the interviewees were reunited and which meets the objetive of this study. Therefore, in this investigation some general considerations were made, followed by the presentation of the difficulties identified by the employees in the intercultural relationships, and after that, the strategies used by the group to overcomme the problems. Finally, reciprocal representations of "we ant "they", which were found in the interviews of the two groups, were presented. The discussion of these representations and the attempt to analyze them is a new interpretation done by the researcher. In sum, this study is the interpretation of interpretations. / 5000-11-25

Este trabalho foi motivado pelo interesse de pesquisar as relações interculturais entre trabalhadores brasileiros e estrangeiros numa empresa multinacional do setor automobilístico instalada na região metropolitana de Curitiba. A empresa selecionada para a realização da pesquisa de campo foi a Volkswagen/Audi instalada em São José dos Pinhais. A referida pesquisa teve como objetivo identificar as dificuldades enfrentadas pelos funcionários no relacionamento intercultural e as estratégias utilizadas para superá-las. Sendo uma pesquisa de natureza qualitativa, optou-se pela realização de entrevistas semi-estruturadas para a coleta de dados. Foram entrevistados quinze trabalhadores brasileiros e dez "expatriados" dos setores de produção e de administração. Utilizou-se como referencial teórico os conceitos de cultura, diversidade cultural, interculturalidade e cultura organizacional. Para melhor compreensão das representações dos dois principais grupos de entrevistados - brasileiros e alemães - fez-se também uma breve caracterização da cultura e da cultura organizacional brasileira e alemã. Na apresentação dos resultados da pesquisa, faz-se a exposição das representações dos brasileiros, depois dos expatriados, para em seguida analisá-las à luz do referencial teórico que fundamenta este trabalho, apontando semelhanças e diferenças nas representações dos dois grupos de entrevistados sobre suas relações interculturais na empresa. As representações foram agrupadas em blocos e organizadas em itens, nos quais foram reunidas as características mais reveladoras das opiniões mencionadas pelos entrevistados e que respondem ao objetivo deste trabalho. Portanto, inicia-se com algumas considerações de ordem geral, depois são apresentadas as dificuldades identificadas pelos funcionários no relacionamento intercultural, seguidas das estratégias utilizadas para superá-las. Finalmente apresenta-se as representações recíprocas do "nós" e "eles" manifestadas nas entrevistas pelos funcionários brasileiros e xpatriados. A discussão destas representações e tentativa de análise, por sua vez, é uma nova interpretação, feita pelo autor. Em síntese este trabalho é uma interpretação de interpretações. / This investigation started from an interest to study the intercultural relationships between Brazilian and foreign workers in an automobile multinational company located in the outskirt area of Curitiba. The company chosen to be the setting of the research was Volkswagen/Audi located in São José dos Pinhais. The objective of this investigation was to identify difficulties employees faced in the intercultural relationships and the strategies they used to overcome the problems. Semi-structured interviews were used to collect data since this study was designed in a qualitative paradigm. Fifteen Brazilian workers and ten expatriates of the production sector and administrative department were interviewed. The concepts behind this study are the cultural, cultural diversity, intercultural relationships and organizational culture concepts. In order to better understand the representations of the two main groups interviewed - Brazilians and Germans - brief features of the culture and organizational culture of Brazil and Germany were raised. In the results of the research, Brasilian representations weere shown followed by the "expatriates". Afterwards, these representations were analyzed using the concepts which support this study showing similarities and differences of representations of the two groups interviewed concerning their intercultural relationsships in the company. The representations were grouped in blocks and organized in items, the most revealing characteristics of the opinions mentioned by the interviewees were reunited and which meets the objetive of this study. Therefore, in this investigation some general considerations were made, followed by the presentation of the difficulties identified by the employees in the intercultural relationships, and after that, the strategies used by the group to overcomme the problems. Finally, reciprocal representations of "we ant "they", which were found in the interviews of the two groups, were presented. The discussion of these representations and the attempt to analyze them is a new interpretation done by the researcher. In sum, this study is the interpretation of interpretations. / 5000-11-25

This dissertation examines how the United Auto Workers (UAW) incorporated the applied social sciences behind the emerging postwar field of human relations to navigate the postwar terrain of labor relations and manage its membership. Like his counterparts in management, union president Walter Reuther was drawn to human relations' scientific approach to solving the human conflicts that beset large bureaucratic organizations. It traces the history and politics surrounding this psychological research, which includes the areas of group dynamics, counseling, opinion polling, personality profiling, motivational research, and attitude formation, and shows how these concepts were at the heart of the union's most ambitious reforms that overhauled membership education and leadership training programs, staff and organizer training, as well as its political action and public relations initiatives. The UAW's use of social science framed how the union met a range of large-scale challenges, from labor relations, to the Cold War and threat of automation. On the one hand, the union's use of applied psychology illustrates a unique willingness to innovate and modernize to address new problems and recapture the union's dynamism of the 1930s. While these innovative reforms did not always succeed, such experimentation with organizational science was unique among a labor movement that was largely isolated from these trends. On the other hand, however, the top-down nature of these reforms exerted social control that clashed with the union's democratic traditions. Applied psychology played a key role in Reuther's rise to political power and was subsequently at the center of Reuther's efforts to control and repress union democracy. These science-based reforms were rarely introduced without political controversy. The methods of applied psychology could be used to promote and repress union democracy and this dissertation shows how Walter Reuther used applied psychology towards both ends. Moreover, this dissertation examines the cultural context that prompted union leaders to pioneer organized labor's use of the applied social science as an organizational tool. Walter Reuther's willingness to embrace the newest scientific methods stemmed from his technocratic faith in society's ability to engineer pathways to material prosperity and socially-engineer ways to democratize that prosperity. Reuther was part of liberal reform community that included a number of progressive social psychologists who believed that the tools of applied social science were essential to maintaining a stable and rational, albeit highly managed, democratic society that could fend off the forces of reaction and fascism. Applied psychology emerged as a tool for many in the postwar era looking to effectively manage the complexity of communication in vast bureaucratic organizations. But for leaders of democratic organizations like Walter Reuther, this tool had to be handled with care so as not to erode the core values that first gave the union strength and legitimacy. The history of how the UAW balanced this task provides a revealing glimpse into how a grassroots organization weighed its democratic values against its desire to effectively participate among the powerbrokers that increasingly shaped America's political and economic future. Moreover, it highlights the class politics that framed postwar scientific research and illustrates the complex ways that applied social science influenced power relations and democracy in postwar American society.