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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Proyecto Ecaniqo App / Project Ecaniqo App

Diez Canseco Vivanco, Jose Antonio, Huamán Castro, Francisco Eduardo, Pendavis Corbetto, Gabriel, Samaniego Fernández, Jeferson, Wong Torres, Valeria Rosaylin 02 December 2021 (has links)
El trabajo de investigación presentado tiene como objetivo general poder brindar servicios automovilísticos especializados a domicilio , a personas que carezcan de tiempo u otros motivos para acudir a talleres, por lo que se les brindará servicios de autos por medio de un aplicativo denominado E-caniqo ,el cual se encuentra dirigido al mercado meta que son personas de Lima Metropolitana , entre los 20 y 50 años correspondientes al nivel socioeconómico NSE A y B,que posean autos de origen europeo, coreano o japonés. Por ello,para poder analizar la viabilidad del modelo de negocio se tomará en cuenta un enfoque de investigación el cual es mixto, a quienes se les entregará un diseño de investigación experimental . Para ello, se llevan a cabo varios experimentos para la validación de nuestro proyecto los cuales consisten en prototipos, entrevistas a expertos y usuarios, sitio web propio, publicidad para crecimiento en redes sociales y aumento de interacciones, esto se lleva a cabo con el objetivo de medir el nivel de aceptación y el grado de satisfacción de de nuestros destinatarios. Por otro lado, la factibilidad económica de nuestro proyecto se mide en base a proyecciones financieras que incluyen costos, gastos, ingresos e inversiones que nos permiten verificar la escalabilidad del negocio y su potencial futuro para hacerlo sustentable en el tiempo. Los resultados de nuestras validaciones indican que posibles clientes consideran válido el proyecto, teniendo una intención de compra obtenida con publicidad pagada,además teniendo en cuenta el retorno de la inversión ,de la misma manera la utilidad esperada ,en donde validaremos la sostenibilidad del negocio. / The research work presents as a general objective to be able to provide specialized car services at home, to people who lack time or other reasons to go to mechanical workshops, for which they will be provided car services through an application called E-caniqo, which is aimed at the target market that are people from Metropolitan Lima, between 20 and 50 years old corresponding to the socioeconomic level NSE A and B, who own cars of European, Korean or Japanese origin. Therefore, in order to analyze the viability of the business model, a research approach will be taken into account, which is mixed, to whom an experimental research design will be delivered. For this, several experiments are carried out for the validation of our project which consist of prototypes, interviews with experts and users, our own website, advertising for growth in social networks and increased interactions. This is carried out with the objective to measure the level of acceptance and the degree of satisfaction of our recipients. On the other hand, the economic feasibility of our project is measured based on financial projections that include costs, expenses, income and investments that allow us to verify the scalability of the business and its future potential to make it sustainable over time. The results of our validations indicate that potential clients consider the project valid, having a purchase intention obtained with paid advertising, also taking into account the return on investment, in the same way the expected profit, where we will validate the sustainability of the business. / Trabajo de investigación
2

Hodnocení finanční situace podniku a návrhy na její zlepšení / Evaluation of the Financial Situation in the Firm and Proposals to its Improvement

Dundáčková, Monika January 2012 (has links)
This thesis is aimed on evaluation of the financial situation of a concrete company. In the first part, there is a profile of the company, and a basic performance analysis of internal and external factors which influence the company. The second part of thesis is an explanation of financial analysis, the principles of which are applied. In the third part, data gathered about the company is analysed and compared with a competitor. The final part of the work describes proposals to improve the financial situation of the analysed company.

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