Thesis--Universität zu Köln, 1930.

No description available.

This was an investigation of the ways in which firms, in the developing nations during the 1980's, have adapted production technologies in their efforts to expand the production capacities and to contribute towards the nation's capability for self-sustaining industrial operations. The study was undertaken in the bakery industry in Kenya, between 1984 and 1991, in two phases that involved a survey of 82 firms and an in-depth case study of six firms. One of the principal aims of the study was to identify a more promising strategy between the small-scale operations and the Big-Push model. The argument in this study, however, is that these two models of economic growth are subject to limitations that arise essentially from their lack of treatment of the attributes of entrepreneurs as determinant factors. / Examined under the modified versions of these models are the effects of the varied characteristics of the entrepreneurs, the nature of investment and location of the firms on the types and the levels of equipment adopted, capacity utilization, labour requirements and ways for skills development. Results indicate that the modified models, to incorporate entrepreneurs among the casual factors, improve prediction of the nature of investment as well as adaptation of the production technologies. With regard to the relative advantages, it was found that while small-scale operations encouraged adoption of locally manufactured equipment and utilization of considerably higher ratio of skilled labour, they are significantly constrained by limited capabilities for adoption of advanced equipment. In contrast, whereas large-scale operations adopted modern equipment and absorbed substantially greater number of the labour force, they exerted overwhelming negative impact on local technical capabilities and entrepreneurial activities. / In light of these findings it is suggested that medium size operations that offset extreme disadvantages of the two conventional models would be more favourable with respect to adaptation of the production technologies for purposes of achieving self-sustaining industrial operations in the context of the developing countries. In addition, attention should be given to policy measures that enable entrepreneurs to acquire capabilities for undertaking competitive industrial enterprises, particularly adoption and management of technically efficient techniques. One of the potential approaches is promotion of the cooperative industrial endeavour through which recent entrepreneurs can mobilize resources and operation skills

Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH. / Includes bibliographical references (leaves 137-139). / During the process of designing a building there occurs the continuous task of finding the forms, materials and structure that are fit to the particular building or situation at hand. It is the intent to combine these different elements that make a building and organize them in such as way to reflect a whole, expressive of its meaning. the task is to search for building form or forms that are responsive to the reasons for which they are built and to the people who live in or use them. this thesis is an exploration toward the search for appropriate form. Forms are found and subsequently assembled to fit the situation of a specific building, mapping appropriate design decisions from cues given by the various activities of life the building holds. The design of a medium scale bakery was chose for this exploration. Though the various activities and baking process that occur within a bakery are well documented, the primary intent of this thesis is to design this building as one example to reflect the search for appropriate form. The understanding of the nature of a bakery and how it works combined with the awareness of its users' needs serves as fuel toward this search for a formal morphology fit to this singular building. The actual design exploration or process will be preceded by three chapters. the first chapter is an introduction to appropriate form clarifying or possibly hinting at its meaning. The second chapter documents some built and written references selected to support the meaning as introduces as well as chosen as some building/form examples that have influenced my thinking toward this search for appropriate form. In chapter 3 a particular bakery is used as a prototype because of its unique baking process. This chapter includes the comparison of this particular small scale bakery to larger industrial form examples. the final chapter of this thesis exploration represents the documentation of appropriate form takes place in five phases. the first covers the stronger, more basic reasons and formal definitions toward the design of the bakers. the 5th or final phase documents the overall "unfolding of forms" that make the final building. We are to consider our building, say Ruskin, "as a kind of organized creature." Perhaps this is what I'm trying to do. / by Katri Kuzmic. / M.Arch.

Thesis (doctoral)--Stockholms universitet, 1987. / Summary in English. Includes bibliographical references (p. 148-154).

Digitized by Kansas Correctional Industries

M.Com. (Business Management) / Please refer to full text to view abstract

Tang, Lai La. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2007. / Includes bibliographical references (leaves 111-123). / Abstracts in English and Chinese ; appendix also in Chinese. / Chapter Chapter 1: --- Introduction --- p.1 / Introduction --- p.1 / Statement of Problem --- p.1 / Definition of Mihn Baau --- p.2 / Scope of Study --- p.3 / Literature Review --- p.6 / The Anthropology of Food --- p.6 / The Globalization of Foodways --- p.6 / The Localization of Food --- p.7 / Consumption --- p.9 / Class Distinction --- p.10 / Significance --- p.15 / Methodology --- p.16 / In-depth Interview --- p.17 / In-depth Interview with Consumers --- p.17 / In-depth Interview with Bakeries --- p.19 / In-depth Interview with Bakers --- p.19 / Observation --- p.20 / Structure of Thesis --- p.21 / Chapter Chapter 2: --- The Development of Mihn Baau in Hong Kong --- p.23 / Post Second World War: The Subsistence Consumption --- p.24 / The 1950s and The 1960s: The Emergence of Enriched Type --- p.25 / The 1970s: The Emergence of Substantial Type --- p.36 / The 1980s: The Emergence of Re-created Japanese Style --- p.39 / The 1990s onwards: The Diversified Development --- p.43 / Chapter Chapter 3: --- The Current Types of Mihn Baau --- p.52 / The Growing Diversification of Mihn Baau with Specialized Taste --- p.52 / Types of Bakery --- p.60 / Neighborhood Bakery --- p.60 / Bakery Chain --- p.61 / Specialty Bakery --- p.63 / Bakery H: The Neighborhood Bakery --- p.66 / Types of Mihn Baau --- p.69 / Bakery P: The Japanese Bakery Chain --- p.70 / Types of Mihn Baau --- p.75 / Chapter Chapter 4: --- The Consumption of Mihn Baau --- p.80 / The Different Consumption Patterns Observed in the Two Bakeries --- p.80 / Bakery H: The Prevalence of Necessity Consumption --- p.80 / Bakery P: The Reflection of Conspicuous Consumption --- p.82 / The Consumption Patterns from the Consumers' Perspective --- p.86 / Situational Context of Mihn Baau Consumption --- p.89 / The Preferences for Mihn Baau --- p.91 / Chapter Chapter 5: --- Conclusion --- p.103 / References --- p.111 / Appendix 1: Profile of Informants from the Consumer Group --- p.124 / Appendix 2: Questionnaire for Consumers --- p.125 / Appendix 3: Interview Questions for Consumers --- p.128 / Appendix 4: Solicitation Letter for Bakeries --- p.129 / Appendix 5: Interview Questions for Bakeries --- p.131 / Appendix 6: Interview Questions for Bakers --- p.132 / Appendix 7: Types of Mihn Baau in Bakery N --- p.133 / Appendix 8: Types of Mihn Baau in Bakery H --- p.135 / Appendix 9: Types of Mihn Baau in Bakery P --- p.136

Thesis (MBA)--Stellenbosch University, 2009. / ENGLISH ABSTRACT: “Haphazard”, “uncommercial”, or perhaps “unaccountable” are some of the terms frequently used to describe the marketing function. Most marketers are faced with immense pressure to boost their marketing effectiveness and measurement. The pressures include the need to reduce the inaccuracy of marketing decisions, increase customer profitability, recognise new potential revenue prospects, calculate future sales performance, and ultimately ascertain marketing’s value to the rest of the organisation (Binet & Field 2008:11). In the pursuit of marketing accountability, credibility and profitability, this thesis will explore the avenues available in ensuring that marketing is viewed as adding value to the organisation. To attain this objective, investigative and qualitative research will be conducted. The qualitative methodology utilised in this study is a two-pronged approach; namely, primary research and secondary research. The primary research is achieved through in-depth interviews with seven members of the senior and middle management team of Sasko Bakeries, a division of Pioneer Foods (Pty) Ltd. Secondary research, on the other hand, is conducted by means of a broad literature review that provides essential insight into marketing measurement, accountability, and credibility. The study firstly, provides an orientation to the scope of the study and covers the introduction to the research problem, research objectives, and research propositions, as well as clarifies the key concepts used in the study. Secondly, the study identifies the key critical marketing metrics that will ensure the correct characteristics of the marketing function are being measured. Aspects of marketing accountability, credibility and metrics are then subsequently reviewed. Thirdly, the study discusses the research design and methodology and consequently provides an analysis of the data gathered from the in-depth interviews. Lastly, the study wraps up with final thoughts and recommendations. The recommendations provide a framework for planning a highly effective marketing dashboard. Marketing dashboards connect data points in a manner that enables marketers to observe how any one marketing action affects the entire organisation. Moreover, marketing dashboards are a collection of critical indicative and prognostic metrics, arranged in a way to promote the recognition of patterns of business performance (LaPointe, 2007:27). Essentially, dashboards go beyond purely attempting to balance financial success with perceived business processes in order to generate growth. Sasko Bakeries is well-poised to implement dashboards; which will offer key decision-makers with the capability to relay and analyse large patterns of information, in order to gather new insights and pave the way to marketing accountability and credibility. / AFRIKAANSE OPSOMMING: “Wild”, “sonder handelsgees”, of dalk “onberekenbaar” is net ‘n paar van die terme wat dikwels gebruik word om die bemarkingsfunksie te beskryf. Die meeste bemarkers is onder geweldige druk om hul bemarkingsdoeltreffendheid en meetbaarheid te versterk. Hierdie druk sluit in die behoefte om die onnoukeurigheid van bemarkingsbesluite te verminder, klant winsgewendheid te vermeerder, nuwe potensiële inkomste vooruitsigte/moontlikhede te idientifiseer, toekomstige verkope te bereken en om uiteindelik vas te stel wat die bemarkingsfunksie se waarde vir die res van die organisasie is (Binet & Field 2008:11). In die soektog na bemarking rekenpligtigheid en geloofwaardigheid en winsgewendheid, sal hierdie tesis die verskillende beskikbaare moontlikhede ondersoek wat kan verseker dat die bemarkingsfunksie beskou word as waardevol vir ‘n organisasie. Om hierdie doelwit te bereik, sal ondersoekende en kwalitatiewe navorsing aangevoer word. Die navorsingsmetode wat gebruik was in hierdie is twee-ledig; naamlik primere navorsing en sekondere navorsing. Die primêre navorsing is bekom deur intensiewe onderhoude te voer met lede van die senior en middelbestuur span van Sasko Bakkerye, ‘n divisie van Pioneer Foods (Edms) Bpk. Sekondêre navorsing was aangevoer d.m.v. ‘n breë literatuur studie wat die noodsaaklike insig lewer in bemarking meetbaarheid, rekenpligtigheid en geloofwaardigheid. Eerstens, voorsien die dokument oriëntasie vir die omvang van die studie en dit dek die inleiding tot die navorsingsprobleem, navorsingsdoelwitte, en navorsingsvoorstelle. Dit verduidelik ook die konsepte waarna verwys word in die studie. Tweedens indentifiseeer die dokument die sleutel, kritiese bemarking maatstaf wat sal verseker dat die korrekte karaktereienskappe van die bemarkings funksie gemeet word. Aspekte van bemarking rekenpligtigheid, geloofwaardigheid en meetbaarheid word dan hersien. Derdens, bespreek die dokument die navorsingsontwerp en metodologie en voorsien dan ook ‘n ontleding van die data wat versamel was d.m.v. die onderhoude. Die dokument sluit af met finale gedagtes en aanbevelings. Die aanbevelings bied ‘n raamwerk vir die beplanning ‘n hoogs effektiewe bemarking instrumentbord of paneelbord – die padkaart vir bemarking rekenpligtigheid en geloofwaardigheid. Bemarking instrumentborde verbind data punte op so ‘n manier dat dit bemarkers in staat stel om waar te neem hoe enige bemarker se aksies die hele organisasie affekteer. Bemarking instrumentborde is ‘n versameling van ‘n kritiese, aanduidende en voorspellende maatstaf, geranskik in ‘n manier wat die herkenning van die patrone van besigheidsverrigtinge bevorder. Hoofsaaklik gaan instrumentborde verder as om net finansiële sukses met besigheidsprossesse te balanseerd gepositioneer om sodoende groei voort te bring. Sasko Bakkerye is goed gevestig om instrumentborde te implementeer; dit sal sleutel besluitnemers die vermoë en geleentheid bied om patrone van informasie deur te gee en te ontleed, sodat nuwe insigte bekom kan word om die pad vorentoe uit te lê vir bemarking rekenpligtigheid en geloofwaardigheid.

Thesis (MBA)--Stellenbosch University, 2009. / ENGLISH ABSTRACT: “Haphazard”, “uncommercial”, or perhaps “unaccountable” are some of the terms frequently used to describe the marketing function. Most marketers are faced with immense pressure to boost their marketing effectiveness and measurement. The pressures include the need to reduce the inaccuracy of marketing decisions, increase customer profitability, recognise new potential revenue prospects, calculate future sales performance, and ultimately ascertain marketing’s value to the rest of the organisation (Binet & Field 2008:11). In the pursuit of marketing accountability, credibility and profitability, this thesis will explore the avenues available in ensuring that marketing is viewed as adding value to the organisation. To attain this objective, investigative and qualitative research will be conducted. The qualitative methodology utilised in this study is a two-pronged approach; namely, primary research and secondary research. The primary research is achieved through in-depth interviews with seven members of the senior and middle management team of Sasko Bakeries, a division of Pioneer Foods (Pty) Ltd. Secondary research, on the other hand, is conducted by means of a broad literature review that provides essential insight into marketing measurement, accountability, and credibility. The study firstly, provides an orientation to the scope of the study and covers the introduction to the research problem, research objectives, and research propositions, as well as clarifies the key concepts used in the study. Secondly, the study identifies the key critical marketing metrics that will ensure the correct characteristics of the marketing function are being measured. Aspects of marketing accountability, credibility and metrics are then subsequently reviewed. Thirdly, the study discusses the research design and methodology and consequently provides an analysis of the data gathered from the in-depth interviews. Lastly, the study wraps up with final thoughts and recommendations. The recommendations provide a framework for planning a highly effective marketing dashboard. Marketing dashboards connect data points in a manner that enables marketers to observe how any one marketing action affects the entire organisation. Moreover, marketing dashboards are a collection of critical indicative and prognostic metrics, arranged in a way to promote the recognition of patterns of business performance (LaPointe, 2007:27). Essentially, dashboards go beyond purely attempting to balance financial success with perceived business processes in order to generate growth. Sasko Bakeries is well-poised to implement dashboards; which will offer key decision-makers with the capability to relay and analyse large patterns of information, in order to gather new insights and pave the way to marketing accountability and credibility. / AFRIKAANSE OPSOMMING: “Wild”, “sonder handelsgees”, of dalk “onberekenbaar” is net ‘n paar van die terme wat dikwels gebruik word om die bemarkingsfunksie te beskryf. Die meeste bemarkers is onder geweldige druk om hul bemarkingsdoeltreffendheid en meetbaarheid te versterk. Hierdie druk sluit in die behoefte om die onnoukeurigheid van bemarkingsbesluite te verminder, klant winsgewendheid te vermeerder, nuwe potensiële inkomste vooruitsigte/moontlikhede te idientifiseer, toekomstige verkope te bereken en om uiteindelik vas te stel wat die bemarkingsfunksie se waarde vir die res van die organisasie is (Binet & Field 2008:11). In die soektog na bemarking rekenpligtigheid en geloofwaardigheid en winsgewendheid, sal hierdie tesis die verskillende beskikbaare moontlikhede ondersoek wat kan verseker dat die bemarkingsfunksie beskou word as waardevol vir ‘n organisasie. Om hierdie doelwit te bereik, sal ondersoekende en kwalitatiewe navorsing aangevoer word. Die navorsingsmetode wat gebruik was in hierdie is twee-ledig; naamlik primere navorsing en sekondere navorsing. Die primêre navorsing is bekom deur intensiewe onderhoude te voer met lede van die senior en middelbestuur span van Sasko Bakkerye, ‘n divisie van Pioneer Foods (Edms) Bpk. Sekondêre navorsing was aangevoer d.m.v. ‘n breë literatuur studie wat die noodsaaklike insig lewer in bemarking meetbaarheid, rekenpligtigheid en geloofwaardigheid. Eerstens, voorsien die dokument oriëntasie vir die omvang van die studie en dit dek die inleiding tot die navorsingsprobleem, navorsingsdoelwitte, en navorsingsvoorstelle. Dit verduidelik ook die konsepte waarna verwys word in die studie. Tweedens indentifiseeer die dokument die sleutel, kritiese bemarking maatstaf wat sal verseker dat die korrekte karaktereienskappe van die bemarkings funksie gemeet word. Aspekte van bemarking rekenpligtigheid, geloofwaardigheid en meetbaarheid word dan hersien. Derdens, bespreek die dokument die navorsingsontwerp en metodologie en voorsien dan ook ‘n ontleding van die data wat versamel was d.m.v. die onderhoude. Die dokument sluit af met finale gedagtes en aanbevelings. Die aanbevelings bied ‘n raamwerk vir die beplanning ‘n hoogs effektiewe bemarking instrumentbord of paneelbord – die padkaart vir bemarking rekenpligtigheid en geloofwaardigheid. Bemarking instrumentborde verbind data punte op so ‘n manier dat dit bemarkers in staat stel om waar te neem hoe enige bemarker se aksies die hele organisasie affekteer. Bemarking instrumentborde is ‘n versameling van ‘n kritiese, aanduidende en voorspellende maatstaf, geranskik in ‘n manier wat die herkenning van die patrone van besigheidsverrigtinge bevorder. Hoofsaaklik gaan instrumentborde verder as om net finansiële sukses met besigheidsprossesse te balanseerd gepositioneer om sodoende groei voort te bring. Sasko Bakkerye is goed gevestig om instrumentborde te implementeer; dit sal sleutel besluitnemers die vermoë en geleentheid bied om patrone van informasie deur te gee en te ontleed, sodat nuwe insigte bekom kan word om die pad vorentoe uit te lê vir bemarking rekenpligtigheid en geloofwaardigheid.