A dissertation submitted to the Faculty of Arts in partial fulfilment of the requirements for the degree Master of Arts in the Department of Recreation and Tourism at the University of Zululand, South Africa, 1998. / The phenomenon of Bed and Breakfast accommodation is part of the tourism industry that is increasing almost in every city or town. The study examines: ♦ The role Bed and Breakfast accommodation has in tourism industry in Empangeni and Richards Bay. ♦ How do Bed and Breakfast proprietors conduct the business? ♦ Why Bed and Breakfast establishments are increasing in Empangeni and Richards Bay? ♦ What are the economic benefits and problems faced by Bed and Breakfast establishments? ♦ What is the future of Bed and Breakfast establishments? The study reveals that Bed and Breakfast market (in Empangeni and Richards Bay) is dominated by business people and holiday makers. The Bed and Breakfast market faces growing competition from other parallel segments within the industry such as transport, tour operation and travel agents. Findings reveal that Bed and Breakfast product is changing and extending its range of products by offering not only Bed and Breakfast but other services such as full service Bed and Breakfast and extended stay Bed and Breakfast. The results of the investigation emphasises that the viability of Bed and Breakfast accommodation should take into consideration factors such as right location, correct capacity and high level of utilisation. The study reveals that most Bed and Breakfast establishments are operated and managed by owners. Findings indicate that the workforce is usually not more than eight people and the term of operation is less than eight years in both towns. Findings reveal that some Bed and Breakfast have used their personal savings, bank loans and others joint venture to start the business. In conclusion, the study reflects that there is need for the industry to be regulated whereby schemes such as registration, classification and grading are applicable to Bed and Breakfast accommodation industry. The problems experienced presently in the Bed and Breakfast industry need the attention of all interested stakeholders no matter how big or small they are.

This thesis explores the inner workings of a consumer-driven niche market that has rapidly developed to the point of maturity. The Bed and Breakfast industry, a micro-industry of the hospitality industry, has become a popular lodging phenomenon and entrepreneurial lifestyle. The purpose of this study is to determine if it is possible to succeed in operating a Bed and Breakfast business. The Bed and Breakfast industry is examined, and research findings are discussed. Financial prosperity is difficult, given the huge fixed costs, small number of rooms and corresponding limits on generation of revenue. Operation size, competition from larger hotels and ambiguity in guest expectations are just a few of the factors that make profitability in the Bed and Breakfast industry very difficult. However, changing guest lifestyles, socioeconomic conditions and increased Internet use provide opportunity for the Bed and Breakfast product. Feasibility of turning profit is explored, and predictions for success in the future of Bed and Breakfast industry are presented.

The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.

The purpose of this thesis is to assess the characteristics and aspects that make B&Bs, particularly historic B&Bs, successful. This thesis also briefly demonstrates how historic B&Bs can contribute to communities and to the field of historic preservation through public awareness and adaptive reuse projects. Background information on the B&B industry is presented. Sources for the research include B&B owners, professionals in the B&B industry and historic preservation fields, written sources, and studies conducted on B&B owners and their businesses. Six B&Bs and their owners were selected as case studies in Indiana. Four of these six B&Bs were included in a previous Ball State thesis, The Role of Bed and Breakfasts in Heritage Tourism, prepared by Terri Ash in 1996.Additionally, three case studies in Georgia were chosen to increase diversity in the types of B&Bs evaluated. A profile of each B&B is presented; it includes information on the history of the B&B, why the owners decided to open up the B&B, the type of rehabilitation work that was needed, and how, if applicable, the B&B has changed over the last ten years. All of the information gathered from primary and secondary sources is combined to form conclusions regarding the primary aspects and common characteristics that contribute to a successful B&B. Primary conclusions drawn from this study include how the location, the number of rooms, the amenities, and the hospitality of the owners contribute to a successful B&B. Additionally, conclusions are drawn that compare the likelihood of success between historic B&Bs to non-historic B&Bs, and the benefits of locating a B&B in a historic building. / Department of Architecture

This study was conducted to determine what regulations are, and should be, involved in opening and operating a bed and breakfast in the State of Texas. Specifically, this study examined bed and breakfast regulations in Texas to identify the existence of, or need for, standards related to various legislation (including, but not limited to, zoning ordinances, building and fire codes, and insurance requirements). Bed and breakfast owners/operators in Texas made up the random sample that produced 106 usable survey responses. Regulations are in place at the state, county, and city levels of government. Bed and breakfast owners/operators were most concerned about insurance related matters, and various aspects of effective promotion and advertising.

This study was conducted to investigate the impact of restaurant facilities, belonging to a B&B and leased to a professional restaurateur, upon the revenue of the B&B. This study assessed the physical demands placed on the B&B operator by an on-premises restaurant. Lack of sufficient data precluded proving the premise that an on-premises restaurant leased to a restaurateur would increase the income of the B&B without placing undue physical demands on the B&B operator. However, many contributing factors support the importance of a B&B having an on-premises restaurant that is leased to a professional restaurateur.

Thesis (Ph.D.) - James Cook University, 2007. / Typescript (photocopy) Bibliography: leaves 287-302.

Virginia bed and breakfast operations were researched in order to determine the attitudes/beliefs which were necessary for success in the bed and breakfast industry. The objectives of the study were to: (1) identify demographics of Virginia bed and breakfast operations; (2) identify successful bed and breakfast operations based upon their self definition of success; (3) identify the attitudes and beliefs operators believe are necessary for success in running a bed and breakfast operation and correlate attitudes with operators' actual behaviors; and (4) based upon the operator's self-definition of success, compare the correlations identified in the previous objective between successful and other operators. Data was collected by utilizing a mailed questionnaire. Pearson's correlation was used to determine if there were any relationships present between what attitudes/beliefs bed and breakfast operators perceived to be necessary for success and their actual behavior. Fishers r to z transformation was used ta determine if the relationship between the attitudes/beliefs perceived ta be necessary far success and operator's actual behavior was greater among successful bed and breakfast operations based upon a self definition of success. The results found that the correlation between the attitude/belief, past experience and actual past experience in hotels, restaurants, and large organizations was significant in the success group as well as high knowledge of cash flow/accounting and use of financial data. Stronger correlations were present in interpersonal skills, good relationship with employees and guests in the success group versus other group. Past experience in and knowledge of the bed and breakfast industry as well as family support were significantly correlated in the success group. / Master of Science

Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)

Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)