This study explores whether the third-person effect caused by the Pap smear advertisements appear & if they turn viewers into actions. The degree that the advertisements effect on third-person effect is focused, as a reference for the government when they¡¦d like to make more effective advertisements, instead of putting all the slogans & appeals together. The result shows: Advertising appeal¡]positive / negative¡^ & direct / indirect wording influences third/first-person effect ,while sexual attitude of audience doesn¡¦t. Because of the privacy of pap smear test, the research didn¡¦t find the relation between third/first person perception & behavior intention.

Despite the fact that there has been an official waste recycling and composting system in Taiwanese, the system still works improperly and inefficiently in our society due to problems such as culture, political complexity, etc. We plan to examine the antecedents of the behavior of household recycling in the context of an integrated behavior model. This model incorporates our previous depth interview and a wide variety of important factors from previous research on environmental behavior into a single theoretical framework provided by the Theory of Planned Behavior. The competitive model is planned to be tested using data from a sample of near 2000 individual respondents, each of whom will complete a survey. We will draw public policy implications and focus on a more open and more effective process for operating waste management systems based on the results.

none

Twenty-one century is a knowledge-economy age. Knowledge that replaces the machine, capital, material, or labor becomes the most important element of management of organization. Knowledge is also an important condition of competition and survival. Knowledge plays an important role in economic system in the future. A government of huge organization should make efforts in the management of transferring knowledge to competition as enterprise. According to government will play an important role as a planner and advancer, so the research of government knowledge management will be took into account. The research collects and classifies literature and finds seven original factors of government knowledge management, and verifies the relationship among three variables of knowledge management behavior intention. The research uses principal factor analysis to find the key success factors of knowledge management. Six key success factors has been extracted in this research by factor analysis (principal component analysis), they are (1)the basis of knowledge management of organization ; (2)important conception of knowledge management to organization ; (3) need for a clear standard system to evaluate ; (4) available resource of information technology¡F(5)policy support¡F(6)the responsible group for knowledge management. The analysis of this research showed that 28 KM variables are considered significantly important. The first important variable is ¡§leadership and ability to promote change of the management¡¨ and previous five factors are especially the factor of the attitude to knowledge management. The research also classify three factors about the difficulties of the implement of knowledge management, they are (1)the difficulties about employees¡¦ abilities of technology¡F(2)the difficulties about the organization structure and culture¡F(3)the difficulties about the abilities of planning. The conclusion of this research is to provide feasible suggestions to government administration so that they could construct KM in an effective and efficient way. Some supportive policies from the government organizations are suggested as well and I hope this research can provide the government with the experience.

Among former researches regarding the consumer¡¦s post-reactions facing a ¡§Service-failure¡¨ scenario, most scholars treated the situation of ¡§Service-failure¡¨ as a whole affair, but had never tried to discuss its separate effect possibly caused by service ¡§outcome¡¨ or service ¡§process¡¨ and the potential correlation due to different combinations of this two ¡§Service-failure¡¨ types (output failure /process failure). According to ¡§A two-component model of justice¡¨ view in Organizational-Behavior domain, we can obtain the following conclusion that the influence caused by service ¡§outcome¡¨ entirely differs from which caused by service ¡§process¡¨, while the employee faces the unfair affairs of salary-treatment. Distributive-injustice is the trigger that the employee takes the action. Only when facing the condition of output failure, employees will take actions. Is service ¡§process¡¨ fair or not will determine that people adopt positive or negative action. Consequently, this research plans to apply ¡§A two-component model of justice¡¨ view to explain the possible reactions or behaviors while consumers face different ¡§Service-failure¡¨ combinations. In addition, the study also joins the factor called ¡§Coping-potential¡¨ as moderator to discuss whether the store owner can retard the negative effect caused by ¡§Service-failure¡¨ through offering consumers more convenient ways or methods to express opinions. This research adopts a scenario experimental method, taking university students and graduate students as the convenient sample, with regard to the sample the important and familiar hotel-ordering services as the study industry, designs a virtual scenario of Service-failure by manipulating three independent variables (service outcome¡Gpositive disconfirmation /match the consumer¡¦s expectation /negative disconfirmation¡Fservice process¡Gsuccess /failure¡FCoping-potential¡Ghigh /low). The study asks the experimental subject to fill after reading the description of a virtual scenario to answer the items including ¡§distributive-justice¡¨, ¡§procedural-justice¡¨, ¡§emotions¡¨ and ¡§Behavior-intention¡¨. And then we apply statistics-analysis to compare with the difference of the consumer¡¦s possible reactions when he faces variety of ¡§Service-failure¡¨ combinations. The results discovered: consumers will aim at the performances of service ¡§outcome¡¨ and service ¡§process¡¨ to carry on the judgments of distributive-justice and procedural-justice respectively when facing a ¡§Service-failure¡¨ scenario. Two dimensions of ¡§Perceived-justice¡¨ indeed play the different roles of determining the consumer¡¦s behavior. Distributive-injustice is not the trigger that the consumer takes the action. No matter how its result accords with ¡§distributive-justice¡¨, people all do something. Yet ¡§procedural-justice¡¨ truly is the main factor, which is decided that people adopt what kinds of actions (positive /negative). Under assigning the unfair result with fair procedure (output failure), the consumer will take positive reactions (e.g. offering the suggestions). On the other hand, unfair procedure will strengthen the negative responses (e.g. complaining toward the store). Under assigning the unfair situation with unfair procedure (output failure plus process failure), ¡§Coping-potential¡¨ will regulate the relation between ¡§Procedural-justice¡¨ and ¡§Behavior-intention".

Due to the growth of the national income and the increases of the medical knowledge of the general population, personal health was much more valued. The medical service market has reached an era of overall competition. One of the most important strategies for improving competitiveness is providing a better service quality. It relies on the realization of the medical demands of the patients. This study examined the major factors affecting patients¡¦ perception of cumulative satisfaction for rehabilitation services. The results show that patients usually get rehabilitation services from local hospitals and clinics. In addition, quality of interaction and quality of processes have significantly positive effect on both patients¡¦ satisfaction and loyalty. Quality infrastructure has significantly negative effect on patients¡¦ loyalty. Quality of object does not affect patients¡¦ satisfaction and behavior intention. The result can be used by the hospitals to reengineer and redesign creatively their quality management processes and the future direction of their more effective health-care quality strategies. Keywords: Service quality, Patient satisfaction, Patient behavior intention, Rehabilitation services

Thesis (D. Min.)--Westminster Theological Seminary, Philadelphia, 1993. / Includes project proposal. Includes bibliographical references (leaves [103-105]).

Thesis (M.A.)--Michigan State University. Dept. of Advertising, Public Relations & Retailing, 2008. / "[Academic advisory] Dr. Hee Sun Park"--Acknowledgments. Title from PDF t.p. (viewed on Aug. 6, 2009) Includes bibliographical references (p. 99-102). Also issued in print.

Thesis (D. Min.)--Westminster Theological Seminary, Philadelphia, 1993. / Includes project proposal. Includes bibliographical references (leaves [103-105]).

Thesis (D. Min.)--Westminster Theological Seminary, Philadelphia, 1993. / Includes project proposal. Includes bibliographical references (leaves [103-105]).