<p>The respondents can be classified into 3 groups as follows,</p><p>users 47%, non users 37%, non awareness customers 16%.</p><p>We found that the group of users perceived more positive</p><p>toward Bualuang ibanking than the group of non users in four</p><p>aspects, relatively advantage, complexity, compability and</p><p>observability, while, trialability was not perceived as a</p><p>significant attribute facilitating the use of Bualuang ibanking.</p><p>However, in some circumstances, such as, time processing,</p><p>mental effort, frustrating, privacy and security, the attitude</p><p>toward these circumstances is positive but not divergent</p><p>between these two groups. For the non awareness customers,</p><p>there are 58% of them preferred adopting this technology in</p><p>the future and the most frequently selective duration that they</p><p>will adopt this technology is within one month.</p>

The respondents can be classified into 3 groups as follows, users 47%, non users 37%, non awareness customers 16%. We found that the group of users perceived more positive toward Bualuang ibanking than the group of non users in four aspects, relatively advantage, complexity, compability and observability, while, trialability was not perceived as a significant attribute facilitating the use of Bualuang ibanking. However, in some circumstances, such as, time processing, mental effort, frustrating, privacy and security, the attitude toward these circumstances is positive but not divergent between these two groups. For the non awareness customers, there are 58% of them preferred adopting this technology in the future and the most frequently selective duration that they will adopt this technology is within one month.

Based on the 2011 annual report of the United States Renal Data Library System (the USRDS), the prevalence and incidence of dialysis patient in Taiwan were the first and second in the world and the population of dialysis patient has exceeded six million (65883). Where can provide dialysis medical services called the hemodialysis center. According to the setting standards of medical institutions,provisions of the Department of Health, hemodialysis center can be set by the hospitals under the division of of Nephrology (Medical Center, regional teaching hospital, district hospital) and also set by the specialised clinics, hemodialysis centers will attached to the hospital or the clinic. Taiwan have 571 hemodialysis centers where can provide dialysis medical services , separated to 262 hospitals and 309 clinics. We want to study the difference of quality of health care services provided by these two center categories ? Is it different from their patient satisfaction and patient behavioral intention ? Whether their own merits, can each play? This study is based by the 5Qs the model proposed by Zineldin (2006) upon the hemodialysis patients, we have chosen four quality dimensions including the quality of object, quality of process, quality of communication and the quality of atmosphere to see which quality of health care services will affect their satisfaction and behavioral intentions, and look forward to the results of a study on the different category of hemodialysis centers in the future to improve the quality ofhealth care services, strengthening the competitiveness and sustainable management, to provide effective strategic direction.The study included patients from the three hemodialysis centers, each centers have received 100 questionnaires (one is regional teaching hospital, one is district hospitals and the rest is nephrologist clinics ). Effective returned questionnaires is 240 and the rate is 80%. In this study, the quality of healthcare services is based on four quality dimensions as the unit of analysis, the patient`s satisfaction, patient`s behavior intension. The results of this study are summarized as follows: 1. Quality of healthcare services " quality of object " and " quality of process ", "quality of atmosphere " has a positive significant impact on patient`s satisfaction, particularly in the " quality of process ",but " quality of interaction " has no significant relationship. The quality of healthcare services, " quality of process " has a positive significant impact on patient behavior intentions, but the " quality of object " ," quality of process " and " quality of interaction " have no significant relationship. 3 Patient`s satisfaction has positive and significant impact to behavioral intentions each other. 4.Different category of hemodialysis centers all have significant correlation for the " quality of object ", " quality of process ", " quality of interaction ", "quality of atmosphere ", patient`s satisfaction and patient`s behavior intention".

In the recent years, due to the rapid advance of internet technology and its characteristics such as boundary-less, low cost, high-speed, and two-way communication, the airline companies have created websites and employed internet as a marketing tool to sell tickets directly to end-customers via the airline websites. This trend is gradually replacing the traditional technique such as selling the tickets via travel agencies. There are two major advantages of selling tickets via the airline websites. First, it could reduce the commission fee paid to the intermediary effectively; secondly, due to the utilization of electronic ticketing system, the airline companies could further reduce its overall operating cost by 10%. Thus, increasing number of firms, including the six major airline companies in Taiwan, in the airline industry are switching the ticket-selling channel to online-selling. However, it is uncertain whether the functional service provided by the airline companies in Taiwan meets the needs and expectation of the customers. Therefore, the survey developed in this research aims to confer three aspects of existing service of the major Taiwanese airline companies; these three aspects include: the service quality of the online ticketing system, customer satisfaction, and behavior intention. Furthermore, the research takes a step further to discuss the relationship between these three aspects and whether acknowledgement-differences occur between customer attribute and customer spending-behavior toward these three aspects. The findings of this research are as follows: 1. The five major factors that constitute service quality are positively related with customer satisfaction. Among the five, ¡§service convenience¡¨ has the greatest effect on customer satisfaction. 2. The five major factors that constitute service quality are highly and positively related with the ¡§customer loyalty¡¨ factor under the behavior intention aspect. 3. Customer Satisfaction is highly and positively related with the ¡§customer loyalty¡¨ factor under the behavior intention aspect; but it is unrelated with ¡§pay more¡¨ and ¡§switching and complaint¡¨. 4. The two Taiwanese airlines, China Airline and Eva Airline, which serves international route on a regular basis, outperforms the other four national airline companies ¡]Trains Asia Airways¡BFar Eastern Air Transport¡BMandarin Airlines¡BUni Air¡^on ¡§service tangibility¡¨ and ¡§service customization.¡¨ 5. The major customer for purchasing air tickets online is characterized by: younger age (21~35), high education, male and heavy internet user. Keywords: Service Quality, Customer Satisfaction, Behavior Intention,Online-Ticketing, Electronic-Ticket, Airline Companies

Factors Influencing Corporate Social Responsibility Behavior: Test of An Integrated Stakeholder Model Abstract Lots of serious ethics crises and the violations of corporate social responsibility happened in domestic business community in recent years. These serious cases emerged in business not only have affected different parties¡¦ rights, but also caught the close attention from the public. Bunches of dangerous events and issues happened in the perspective of ethics crises also attracted the researcher¡¦s motive. This research, based on the viewpoint of the interested party ¡V the stakeholder, aims at understanding the development of CSR in Taiwan and building the research context. On the other hand, this study reviews the domestic and international literatures related to CSR in order to explore the whole concept of CSR development, the development stages, comprehensive theories in discussion of CSR, and finally to define relative stakeholders and the levels of CSR, while enterprise managers fulfilling their CSR. This research has applied 300 valid questionnaires from the top 1000 manufacturing industries in Taiwan to do the empirical investigation and statistical analysis. Meanwhile, in order to increase the validity, the study has searched 2,103 available news through the access of media¡¦s database (http://udn.com) to understand the CSR behaviors of top 1000 Taiwanese manufacturing industries, and further to do cross analysis with empirical investigation for the purpose of understanding their relationship. Therefore, as the research findings show, while enterprise managers carry out the CSR behavior intention of different interested parties, the factor of their behavior intention shows apparently positive effect on the perspectives of ¡§the community¡¨ and ¡§the shareholder¡¨; conversely, the factor doesn¡¦t show significant effect on ¡§the customer¡¨ and ¡§the employees¡¨. In addition, according to attitude belief of different CSR levels, there is the apparently positive effect between ¡§heteronomy responsibility¡¨ and ¡§autonomy responsibility¡¨. The empirical results also demonstrate the positive correlation between CSR behaviors presented in the past time and those presented in the future. In terms of cross analysis between CSR empirical model and the characteristics of CSR media reports, except ¡§community responsibility¡¨, higher intention and higher behavior presenters have better performances while facing positive and self-discipline news. Finally, the study suggests that it is necessary to enhance the attitude and belief of ¡§community responsibility¡¨, as well as of ¡§shareholder responsibility¡¨ in order to improve the fulfillment of CSR.

Submitted by Kleber Silva (kleberbs@ufba.br) on 2017-05-31T19:45:42Z No. of bitstreams: 1 Versão final - Carol Passos.pdf: 2786576 bytes, checksum: 51176f0a4d3c8a2ac70f4fa2b6818b2c (MD5) / Approved for entry into archive by Vanessa Reis (vanessa.jamile@ufba.br) on 2017-06-06T14:52:01Z (GMT) No. of bitstreams: 1 Versão final - Carol Passos.pdf: 2786576 bytes, checksum: 51176f0a4d3c8a2ac70f4fa2b6818b2c (MD5) / Made available in DSpace on 2017-06-06T14:52:01Z (GMT). No. of bitstreams: 1 Versão final - Carol Passos.pdf: 2786576 bytes, checksum: 51176f0a4d3c8a2ac70f4fa2b6818b2c (MD5) / Many theories in health care and business administration seek answers to the fundamental question of why people behave the way they do. They aim to understand the beliefs underlying an intention or behavior. These theories are currently used to find out how people progress from intention to practice in business environments. In this dissertation, we focus our attention on understanding belief systems behind software engineering practice. Our work aims to characterize a belief system applying behavioral theories in software project teams in terms of the influence factors, such as beliefs, attitude, organizational culture and values, subjective norms, team confidence and autonomy, that actually impact on software practices in industrial settings. Our research went through two cycles, comprising three years of study in Brazilian software companies. A long-term ethnographic case study was conducted, employing participant observation, interviews, and document analysis. A set of interviews on origins and impacts of beliefs was performed with professionals from different project teams and companies. Conceptual frameworks were built based on behavioral theories models to focus and bound the collection of data and guide the synthesis of the results on the research questions posed. The results showed the strong influence of past experiences and organizational contexts on the software development practices of project teams. Based on the findings of the research, it became clear that beliefs alone do not lead project teams to action and behavior. Factors such as attitude toward behavior have a significant influence on practice. New information about something contribute to shape an opinion or predisposition to act and have the potential to affect the attitude depending on the strength of related beliefs, which leads to behavior intention. Another important issue is how consonant are the beliefs of a project team. Common strong beliefs are reflected into practices that project teams actually adopt. However there are beliefs without attitude that do not result in action, as well as team conflicts that hinder the adoption of new practices. All these findings motivated a search for behavioral theories that could explain and conceptualize human behavior. The study showed that it is possible to characterize belief systems in software project contexts within a behavioral perspective. We were able to provide rich narrative accounts for software engineering research and our approach has led to practical and useful recommendations for companies. The main contribution of this dissertation is to deepen relevant knowledge and experience on the characterization of beliefs in organizational contexts and how they and other influence factors actually impact practices, processes and decisions in software industry projects.

The aim of this study is to understand the determinants that influence the youth recycling behavior intention. In other words, this study wants to know the motivations and barriers behind university students’ recycling behavior. The Theory of Planned Behavior (TPB), which provides a theoretical framework for systematically identifying the determinants of recycling behavior, is the basis for this study. Along with the TPB variables, additional predictor variables (moral norm, past experience, knowledge of how and what to recycle, knowledge of consequences, and inconvenience) that can influence behavior intentions were tested in the study. Online survey was used to collect the required information and the sample consists of 172 students from University of South Florida. The findings suggest that past recycling experience is the major contributor to recycling behavior. Moral norm, knowledge of how and what to recycle and knowledge of consequences are also significant predictors of recycling behavior. In other words, students are more likely to form the intention to recycle, when they have prior experience with recycling on campus, if they personally feel recycling is the right thing to do, when they have appropriate knowledge of recycling and when they are aware of consequences of recycling. Recommendations to promote recycling behavior among students are discussed in this study.

In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.

中国における都市部と農村部異なる制度的・社会経済的背景により、独特な環境意識を生まれていると考えられる。本研究は、現地調査によりデータを収集し、統計分析を駆使したことにより、都市部と農村部における環境意識の特有の構造と形成メカニズムを解明することを目的とする。先行研究の成果を踏まえ、都市部と農村部の社会構造を考慮し、環境意識に関する総合的な理論モデルを提案し、環境意識の三つのディメンションに分けて展開する。理論的に検討することと実証的なデータの分析結果を基に、環境意識形成の内在因子と外部影響要因を明らかにした。 / Long-time institutional and socioeconomic segmentations make rural China become a distinctive society from the urban China. The remarkable rural and urban division in China supplies us a good context to explore the formation and diverse social facets of environmental consciousness. This study aims to clarify the specific structure and formation mechanism of environmental consciousness under the different social backgrounds of rural and urban China based on the statistical results derived from survey data. Three dimensions of environmental consciousness and an integrated theoretical framework which involves both social structural and social psychological variables are proposed. Based on the proposed theoretical framework and examined data analyses, the inner causes and externally influencing factors of environmental consciousness were clarified. / 博士(文化情報学) / Doctor of Culture and Information Science / 同志社大学 / Doshisha University

Abstract Following the vigorous development of the information and internet technology, the National Tax Administrations are now facing the challenges from the changes of the inner and outer environment. Due to the update of the information operating platform as well as the drive of e-government from the Executive Yuan, the government officials need to have abilities to learn new information technology; otherwise, they will fail to be qualified on their jobs. However, there are not too many studies about the degree of acceptance of officials on learning new technology. It is necessary to provide an approach to figure out acceptance degree of officials for information technology. We provide an integrated model called the Technology Acceptance Model on government officials. The model incorporates a wide variety of important factors into a theoretical framework provided by "Technology Acceptance Model, TAM" (Davis, 1989) and "Theory of Planned Behavior, TPB" (Ajzen, 1985). We collect data from a sample of staffs of the five local tax administrations and we analyze the data using the Structural Equation Modeling. The results of this research indicate that essential factors and show what factors affect the behavior of the government officials on accepting new technology and e-government. In addition, the model provides a good fit because of fit indices and explanatory powers for behavior. That is, we can use the model to predict the officials¡¦ behavior on using tax information system.