Contemporary theories of gender conceptualise masculinity as a socially constructed, pluralistic and action-oriented entity. Hegemonic masculinity is the dominant masculinity discourse in many Anglophone societies. Heterosexuality is the bedrock of hegemonic masculinity, and heterosexual expressions of masculinity are more socially desirable than gay masculinities. Although gay men are unable to embody hegemonic masculinity, prior research suggests that their behaviour may nevertheless be guided by its mandates. This may include gay men's sexual positioning behaviour in anal intercourse – previous research has demonstrated that gay sexual positions are steeped in gender role stereotypes. The mixed-methods programme of studies presented in this dissertation provides a greater understanding of the components of “gay masculinities”, and how positioning in relation to masculinity discourses is associated with how gay men experience their masculinity, including in anal intercourse. A discursive qualitative approach used in Study 1 identified how gay men could “compensate” for their homosexuality by displaying attributes associated with hegemonic masculinity (e.g., muscularity). It was also found that gay masculinities were notable for their diversity (Chapter 3). Using quantitative methods, Study 2 demonstrated that gay men who are anally-insertive in anal intercourse were perceived as more masculine than those who are receptive, although muscularity and a deep voice were more strongly associated with perceptions of gay men's masculinity than sexual positioning (Chapter 4). In Study 3, an experiential qualitative approach identified how gay men's beliefs about masculinity were associated with their gendered perceptions and experiences of anal intercourse (Chapter 5). Insight was also provided into the range of beliefs that gay men have about masculinity, and how these beliefs are related to how gay men negotiate their masculine and gay identities against the dominance of the hegemonic masculinity discourse (Chapters 6 and 7).

<p>Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. The arguments differ among researchers whether it is actually profitable for companies to invest in CSR initiatives.</p><p>In this study we have based upon the functional theory of attitudes and identified different factors that are likely to affect consumer attitudes towards an environmental CSR initiative and formed a model for this. The model postulates four main factors that are likely to affect consumers attitudes towards an environmental initiative; which attitude a consumer holds towards the actual product (in this case the paper bags) in question, the extent to which a consumer considers environmental responsibility to be important, the extent to which a consumer considers environmental issues to be a threat to her-/himself and the amount of information a consumer receives about the initiative. To test our model we used a quantitative approach and investigated the consumer attitudes towards the initiative <em>no plastic bags</em> at the shopping centre Strömpilen, Umeå.</p><p>We found that consumers in general are very positive towards the initiative. We then looked closer into what parts of our model that had significant impact on consumer attitudes towards the concept. The Chi-Square tests showed that three of four parts in the model could be verified. These parts were; the consumer’s attitude towards the actual product (in this case the paper bag), how important environmental responsibility is to a consumer and to what extent a consumer sees environmental issues as a threat to her-/himself. The fourth part of the model; the amount of information a consumer has received could not be verified. Thus the model was modified and was in the end constituted by the three parts that had been statistically verified.</p>

Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. The arguments differ among researchers whether it is actually profitable for companies to invest in CSR initiatives. In this study we have based upon the functional theory of attitudes and identified different factors that are likely to affect consumer attitudes towards an environmental CSR initiative and formed a model for this. The model postulates four main factors that are likely to affect consumers attitudes towards an environmental initiative; which attitude a consumer holds towards the actual product (in this case the paper bags) in question, the extent to which a consumer considers environmental responsibility to be important, the extent to which a consumer considers environmental issues to be a threat to her-/himself and the amount of information a consumer receives about the initiative. To test our model we used a quantitative approach and investigated the consumer attitudes towards the initiative no plastic bags at the shopping centre Strömpilen, Umeå. We found that consumers in general are very positive towards the initiative. We then looked closer into what parts of our model that had significant impact on consumer attitudes towards the concept. The Chi-Square tests showed that three of four parts in the model could be verified. These parts were; the consumer’s attitude towards the actual product (in this case the paper bag), how important environmental responsibility is to a consumer and to what extent a consumer sees environmental issues as a threat to her-/himself. The fourth part of the model; the amount of information a consumer has received could not be verified. Thus the model was modified and was in the end constituted by the three parts that had been statistically verified.

In this thesis I propose that the representation of the prison is an untapped and valuable resource for non-traditional representations of the queered male, homo-sex and sexualities. I draw together texts on prison and sexuality from the 1800s to the 2000s in order to discuss the representation of prison in light of what it adds to a wider historical understanding of sexuality. The thesis is broadly chronological in form, analysing academic and theoretical texts in context alongside popular cultural representations. I reassess the ways in which sexuality is viewed and understood over time, and place homosexuality within the framework of wider male sexuality as represented in the prison. I theorise a re-imagining of homosexuality within normative male sexuality and I challenge the concept of ‘situational sex' through the complex issues behind understandings of sex in prison. My research methodology includes close textual analysis of representations of prison in literature, film and television alongside academic and theoretical texts on sexuality, gender and queer theory. Each chapter focuses on specific cultural texts, including Against the Law (1957), Birdman of Alcatraz (1962) Short Eyes (1977), Scum (1977, 1979) and Oz (1997-2003). By drawing the representations and the theories together I am able to provide a re-reading of the texts within a recognition of sexual fluidity and the reclassification of heterosexual males and gender hierarchies. In my research I argue that the representation of sex in prison re-writes sexuality and contributes to a reading of the queering potential of the cultural representation of prison. With this method I challenge conventional understandings of sexuality as well as perceptions of how male sexuality is viewed in popular culture. I argue that the cultural representation of the prison is a site of queer potentiality in form, idea and context and is a means to re-imagine male sexuality.

The subject of this diploma thesis is financial literacy in Czech Republic. The main interest is the government concept explaining National Strategy on financial education and Financial Education System for elementary schools and high schools. The thesis also deals with consumer protection as it is integral part of financial literacy. Activities of Supranational organizations like European Union and Organisation for Economic Cooperation and Development are presented enhancing their impact on steps taken by Czech government. Eventually analysis of own measuring financial literacy is performed bringing evaluated and compared results. Based on those recommendation are proposed.

The diploma thesis is focused on the condition of contemporary teenage reading. It ascertains the basic attributes of the chosen basic school pupils' reading. The thesis occupies with characteristic signs of pupil's reader's behaviour, their reader's interests and attitudes, it describes their relation to reading. It also looks at various factors influencing the development of children's reading. The thesis studies the position of reading in competition for other leisure activities of today's teenagers. It researches as well if present teenage reading really is "in crisis" as the level of reading literacy of czech pupils declines, which is shown in latest results of international researches. The theoretical part shows the basic characteristics of teenage reading in regard of progression specifics of the given age group. It is occupied with the way the school literary education influnces the teenage reading, too. It also studies the reading literacy and its position in the basic curriculum document for basic schools. The thesis gives a brief insight into the readership research history in the Czech Republic with emphasy on the results of topical researches as well. The aim of the empiric part of the thesis is to describe the present state of teenage reading of the pupils from the chosen basic...