Thesis advisor: Celeste Wells / This study examined the influence of a popular Youtuber in creating social discourse surrounding concepts of health, fitness, and beauty, employing a case study approach of the popular Youtube channel, Blogilates. Both visual and rhetorical analyses were conducted on the titles and thumbnail images of the top 50 most viewed Blogilates videos, and 10 videos were studied in depth. The findings established the concept of a unique power relationship between Youtubers and their viewers, which also explains the marked dissonance between the discourse posited by the channel’s marketing and the discourse posited in the actual video content. / Thesis (BA) — Boston College, 2017. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Communication.

京都大学 / 新制・課程博士 / 博士(情報学) / 甲第23328号 / 情博第764号 / 新制||情||130(附属図書館) / 京都大学大学院情報学研究科通信情報システム専攻 / (主査)教授 原田 博司, 教授 守倉 正博, 教授 大木 英司 / 学位規則第4条第1項該当 / Doctor of Informatics / Kyoto University / DFAM