In this master’s thesis, I shall examine Graham Greene’s place in criticism of the British novel by focusing on The Third Man and The Quiet American. In terms of theoretical approach, I shall focus on a close, critical reading of the texts employing elements of cultural, historical, psychological, and genre criticism. With the films, I shall focus on lighting and shot formation along with the abilities of the directors and actors. These works have not been studied jointly before as literature or as film or as a combination thereof. Nevertheless, such study proves worthwhile. My thesis is also the first lengthy comparison of the two film versions of The Quiet American. Given that Phillip Noyce’s 2002 film is so new, little lengthy criticism exists. Even though Joseph Mankiewicz’s 1957 film has been available for over forty years, no serious scholarship exists on it. My thesis will fill this critical lacuna.

User-generated content (UGC) is a ubiquitous phenomenon on the Internet. UGC inform, entertain, and facilitate conversations among online users. The three essays of this dissertation examine different antecedents of UGC characteristics with text analytics. The first essay explored the effects of psychological distance on UGC positivity and found that spatial and temporal distance boost UGC positivity. The second essay investigates the effects of social media integration on the linguistic characteristic of UGC and showed that social media integration leads to increased review quantity, while more emotional, less rational and less negative language in UGC content. The third essay examines the impact of book-to-film adaptation on the rating and linguistic characteristics of UGC. The results suggest that, after the release of book-to-film adaptations, book ratings decline, and the use of language reflecting viewing, comparison and affective processes increase in book reviews. To summarize, the three essays in this dissertation contributes to research on UGC by improving our understanding on the various antecedents of UGC characteristics. / Business Administration/Marketing