Born-sustainable textile reuse businesses conduct textile waste management tasks in accordance with sustainable standards. Innovation and collaboration are the core values around which these businesses have operated since inception. As there are not enough regulated channels to manage textile waste across many parts of the globe, they remain in warehouses for a long time before being discarded into landfills or incinerators. Re-using this waste globally will significantly reduce the environmental impacts of manufacturing new fabrics. However, these born-sustainable businesses frequently have difficulties managing their operations with limited resources and hence it would be challenging for them to expand their business globally. As there is a scarcity of research on born-sustainable businesses and their internationalization, the present study aims to fill this gap through a qualitative study by interviewing multiple textile reuse businesses and one of the case company business stakeholders. The analysis demonstrates that textile reuse businesses that are born sustainable are also born digital and internationalized more quickly than traditional businesses, due to innovation and digital business opportunities. Additionally, characteristics of born sustainable businesses and internationalization coexist with each other as these businesses are also Born Global. Since the textile sector is a global business, these businesses have networking opportunities and had to deal with difficulties in the institutional void from the inception.

Modeindustrin genererar enorma mängder textilavfall varje år. Detta har resulterat i ett behov av en mer hållbar syn på modeindustrin, med fokus på att bekämpa de negativa effekterna samtidigt som ekonomisk tillväxt upprätthålls. Övergången till en cirkulär ekonomi samt implementeringen av hållbara processer och material är nödvändiga steg att ta framåt. Att integrera deadstockmaterial i ett företags sourcingstrategi kan vara ett sätt att minska avfallsmängden och miljöpåverkan, samtidigt som ekonomiska fördelar uppnås. Vi har identifierat att Born Sustainable Firms (BSF) kan använda olika sourcingprocesser för att säkerställa tillgången till deadstockmaterial, såsom hands-on-sourcing, sourcing via tredjepart och sourcing direkt från leverantörer. Utmaningarna inom deadstocksourcing inkluderar spårbarheten av materialen och bristen på etablerade system för att tillgängliggöra deadstockmaterial. Möjligheter inkluderar framtida lagstiftning och regleringar, vilka förväntas främja utvecklingen av nya processer och strategier för att minska avfallsmängden samt uppmuntra användningen av deadstockmaterial. En industriell symbiosplattform kan vara en möjlig lösning för att underlätta tillgången till och användningen av deadstockmaterial inom modeindustrin, vilket kan bidra till hållbar utveckling inom branschen. / The fashion industry generates enormous amounts of textile waste every year, which has led to a need for a sustainable approach that combats the negative impact while maintaining economic growth. Transitioning to a circular economy and implementing sustainable processes and materials are necessary steps to move forward. Integrating deadstock materials into a company's sourcing strategy can be a way to reduce waste and environmental impact while achieving economic benefits. We have identified that Born Sustainable Firms (BSF) can employ various sourcing processes to ensure access to deadstock materials, such as hands-on-sourcing, third-party sourcing, and supplier sourcing. Challenges in deadstock sourcing include traceability of materials and the lack of established systems for accessing deadstock materials. Opportunities include future legislation and regulations, which are expected to promote the development of new processes and strategies to reduce waste and encourage the use of deadstock materials. An industrial symbiosis platform may be a potential solution to facilitate access to and utilization of deadstock materials in the fashion industry, contributing to a more sustainable development within the sector.