As inhabitants on the earth and as designers in societies, we always think and try to make the world better, to be sustainable. Regarding everyday life in city, to enhance social sustainability, it is revealed that walkability and diversity mean a lot to livability and lovability. Building façades affect peoples’ walking behavior (Choi, 2012), and an area has better be with a good mix of residence and commerce etc. So in this study, focusing on shops which everyone has access to, I tried to seek a hint how to encourage shop owners to make the façades lively by themselves. Why by themselves is related to the idea of bottom-up urbanism that came up from a people- first point of view. The main theory used is affordance theory, originally defined as “what it offers the animal, what it provides or furnishes” (Gibson, 1979, p.127). With this, the study considered three affording-afforded relationships, that is, architects-shop owners, shop owners-shop owners, and the whole environment around façades- pedestrians, only the former two were investigated this time though. Using pixel analysis with photos, arrangement of elements around façades, its tendency, and whether cluster by elements exists or not were studied. After the investigation done, the study was concluded suggesting to reflect the result of observation on peoples’ behavior with affordance, and perhaps to make a design guide as a feedback from the world of everyday tactics to that of strategy, that are supposed to be closer, to make them in a loop to go on.

The project-based research questions how professionals working in the built environment can engage a broader range of 'others' (students, client, users) in ways of seeing and acting in a meaningful way. It challenges the role of the expert in architecture and urban design and in particular their use of the masterplan, which is often an oversimplified reductive response, laden with generalisations and the ill-considered overlay of inappropriate models. Design methods are designed to enable us to see afresh and respond accordingly. These are demonstrated in three suites of projects that include urban installations such as Five Walks for the Melbourne International Arts Festival, war memorials, lectures, photographs and teaching practice such as Taipei Operations, a student workshop, architectural exhibition, and book. The design research is situated within an expanded field of cross-disciplinary practice that includes art, landscape architecture, urban design, architecture and geography. Tools are developed to enable us to understand the city at many spatial and temporal scales; observations made at a micro scale reveal systems at a macro scale - a bottom-up approach. The application of the methods explored implies that

Esta pesquisa analisa os processos de urbanismo bottom-up a partir do contexto social em que emergiram e de sua atuação em meios digitais. Como contexto são analisados os movimentos sociais contemporâneos, a consolidação da sociedade em rede por meio da popularização das TICs e a emergência de novas culturas organizacionais. A análise histórica desse universo é sempre vinculada a seu impacto no processo de produção das cidades, até a apresentação da situação contemporânea. Sobre a atuação nos meios digitais a pesquisa investiga por meio da mineração de dados e análise de redes, a atuação no Facebook, a partir de um estudo de caso. As investigações revelam as dinâmicas dos principais atores, como o número e frequência de eventos, o engajamento com o público, os diálogos no espaço virtual e as ações de transformação urbana. Como resultado, a pesquisa não pretende apresentar conclusões precisas e definições de conceitos, mas apontamentos que permitem uma melhor compreensão e planejamento do urbanismo contemporâneo. / This research analyzes the processes of bottom-up urbanism from the social context in which they emerged and from their presence in digital media. As context, are analyzed the contemporary social movements, the consolidation of the network society through the popularization of ICTs and the emergence of new organizational cultures. The historical analysis of this universe is always linked to its impact on the production process of cities. About the presence in the digital media the research investigates through the data mining and analysis of networks, the action in Facebook, from a case study. The investigations reveal the dynamics of the main actors, such as the number and frequency of events, engagement with the public, dialogues in virtual space and actions of urban transformation. As a result, the research does not intend to present precise conclusions and defi nitions of concepts, but notes that allow a better understanding and planning of contemporary urbanism.

Esta pesquisa analisa os processos de urbanismo bottom-up a partir do contexto social em que emergiram e de sua atuação em meios digitais. Como contexto são analisados os movimentos sociais contemporâneos, a consolidação da sociedade em rede por meio da popularização das TICs e a emergência de novas culturas organizacionais. A análise histórica desse universo é sempre vinculada a seu impacto no processo de produção das cidades, até a apresentação da situação contemporânea. Sobre a atuação nos meios digitais a pesquisa investiga por meio da mineração de dados e análise de redes, a atuação no Facebook, a partir de um estudo de caso. As investigações revelam as dinâmicas dos principais atores, como o número e frequência de eventos, o engajamento com o público, os diálogos no espaço virtual e as ações de transformação urbana. Como resultado, a pesquisa não pretende apresentar conclusões precisas e definições de conceitos, mas apontamentos que permitem uma melhor compreensão e planejamento do urbanismo contemporâneo. / This research analyzes the processes of bottom-up urbanism from the social context in which they emerged and from their presence in digital media. As context, are analyzed the contemporary social movements, the consolidation of the network society through the popularization of ICTs and the emergence of new organizational cultures. The historical analysis of this universe is always linked to its impact on the production process of cities. About the presence in the digital media the research investigates through the data mining and analysis of networks, the action in Facebook, from a case study. The investigations reveal the dynamics of the main actors, such as the number and frequency of events, engagement with the public, dialogues in virtual space and actions of urban transformation. As a result, the research does not intend to present precise conclusions and defi nitions of concepts, but notes that allow a better understanding and planning of contemporary urbanism.