Public policies are often driven by a combination of factors, such as the elected government's political profile and the public opinion and pressure.  Media plays a vital role in documenting and educating public opinion on relevant issues, and that is not different for the feminist and LGBTQIA+ demands. This study analyses the Brazilian media representation of feminist movements through qualitative textual and visual analyses of selected news material from the two most prominent national newspapers ranging between 2010 and 2022. The study critically examines how the media has portrayed feminist movements in Brazil and therefore sheds light on the challenges faced by feminist activists in bringing these movements to the forefront of public discourse and driving public opinion in their favour. Overall, this thesis provides important insights into the role of the media in shaping public opinion and influencing policy outcomes. It also highlights the importance of media literacy in shaping public opinion and advancing social justice movements.

Public policies are often driven by a combination of factors, such as the elected government's political profile and the public opinion and pressure.  Media plays a vital role in documenting and educating public opinion on relevant issues, and that is not different for the feminist and LGBTQIA+ demands. This study analyses the Brazilian media representation of feminist movements through qualitative textual and visual analyses of selected news material from the two most prominent national newspapers ranging between 2010 and 2022. The study critically examines how the media has portrayed feminist movements in Brazil and therefore sheds light on the challenges faced by feminist activists in bringing these movements to the forefront of public discourse and driving public opinion in their favour. Overall, this thesis provides important insights into the role of the media in shaping public opinion and influencing policy outcomes. It also highlights the importance of media literacy in shaping public opinion and advancing social justice movements.

Made available in DSpace on 2016-08-03T12:30:38Z (GMT). No. of bitstreams: 1 Roseane Arcanjo.pdf: 148994 bytes, checksum: 95de7b74d53d8c9c2b9fbc7d0f1226a8 (MD5) Previous issue date: 2007-04-17 / The Brazilian press was late born, 276 years after the start of the American colony occupation by the Portuguese Crown. Investigating the particularities of this process in the Northeast region, there is an intention to rescue the genesis of typographic activities in Maranhão, which milestone is the newspapers O Conciliador do Maranhão that was issued between November 1821 and July 1823. The objective of this is to identify the sociocultural factors that explain the delay of the press in the State. To do so, it was performed a historical research adopting double methodological strategy: a) qualitative: in order to comprehend the circumstances that contributed to delay the arrival of press to the maranhense capital, conditioning the nature of arising journalistic production; b) quantitative: aiming to reconstruct the journalistic profile, the editorial politic and the morphologic structure of the pioneer newspaper, through content analysis of a sample from that periodic.(AU) / A imprensa brasileira nasceu tardiamente, 276 anos após o início da ocupação da colônia americana pela Coroa portuguesa. Investigando as singularidades desse processo na região Nordeste, pretende-se resgatar a gênese das atividades tipográficas no Maranhão, cujo marco é o jornal O Conciliador do Maranhão, que circulou entre novembro de 1821 e julho de 1823. O objetivo é identificar os fatores socioculturais que explicam o retardamento da imprensa no Estado. Para tanto, foi realizada uma pesquisa histórica adotando dupla estratégia metodológica: a) qualitativa: destinada a compreender as circunstâncias que contribuíram para delongar a chegada da imprensa à capital maranhense, condicionando a natureza da produção jornalística nascente; b) quantitativa: visando reconstituir o perfil jornalístico, a política editorial e a estrutura morfológica do jornal pioneiro, através da análise do conteúdo manifesto de uma amostra daquele periódico.(AU)

[pt] Esta tese verifica que o jornalismo continua capaz de cumprir um papel de cão de guarda da sociedade a partir da hipótese de que foi fundamental para informar a população e combater a desinformação durante a fase crítica da pandemia de covid-19. Para examinar esta questão, a tese se debruça no exame minucioso do jornal diário O Globo, do Rio de Janeiro, entre 9 de março e 20 de setembro de 2020, em um total de 28 semanas, levando-se em conta a centralidade temporal da semana iniciada em 8 de junho, data da formação do Consórcio de Veículos de Imprensa. Com uso da técnica de semanas compostas, utiliza-se a metodologia de análise de conteúdo para verificar em profundidade o tratamento da pandemia pelo jornal em 28 edições (uma por semana), verificando a cobertura em 1.212 itens de informação (notas, matérias e reportagens) e de opinião (colunas, artigos e editoriais). É feita uma análise qualitativa da cobertura a partir de revisão bibliográfica das teorias da parcialidade jornalística e de estudos acadêmicos sobre credibilidade, além do exame de pesquisas desenvolvidas por instituições acadêmicas e entidades de classe sobre a reestruturação forçada do modo de produção do jornalismo em função da aceleração, pela pandemia, da adoção das modalidades de trabalho remoto e híbrido. Assim, a tese demonstra a permanência do papel social do jornalismo, principalmente em situações de emergência sanitária como uma pandemia que mudou a forma de produzir notícias em todo o mundo. / [en] This thesis verifies that journalism still able to play the role of a society’s watchdog based on the hypothesis that it was very important in order to inform the population and face misinformation during the critical phase of the covid-19 pandemic. To examine this question, the thesis focuses on the meticulous analysis of the daily newspaper O Globo, from Rio de Janeiro, from March 9th 2020 to September 20th 2020, in a total of 28 weeks, taking into account the temporal centrality of the week started on June 8, the date of creation of the Media Organizations Consortium. Using the composed weeks technique, the content analysis method is used to verify deeply the treatment of the pandemic by the newspaper in 28 issues (one per week), verifying news coverage in 1.212 information items (notes, news articles and reports) and opinion items (columns, opinion pieces and editorials). The qualitative analysis of the news coverage is based on a bibliographical review of media bias theories and academic studies on credibility as well as the examination of research carried out by academic institutions and professional associations on the restructuring of journalism production caused by pandemic which provoked the adoption of remote and flexible work. Thus, the thesis demonstrates the continuity of the social role of journalism, especially in health emergency situations such as the covid-19 pandemic that changed the journalism process around the World.