published_or_final_version / Public Administration / Master / Master of Public Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Chinese / Master / Master of Philosophy

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 111-114.

Being a British colony for more than a century, Hong Kong has been influenced by the western culture in multiple aspects. One of the prominent western footprints is the ubiquitous Cantonese-English code switching and code mixing behavior which permeates all walks of life in this bilingual community. Though having seen its pervasiveness in different domains, limited studies from the sociolinguistic perspective have been conducted in the broadcasting domain, especially within the radio broadcast domain. This research gap prompts a study idea to unravel the sociolinguistic motivations behind the Cantonese-English code switching and code mixing behavior in Hong Kong radio broadcasts. Instances of code-switched and code-mixed which happened during the conversations among radio hosts were transcribed from the broadcasts of Commercial Radio Hong Kong (CRHK) between April 26th and May 24th 2013 for exploratory analysis. The language alternation behavior was investigated through a communicative discourse context. In essence, the reasons motivating code switching and code mixing behavior among radio hosts include ‘principle of economy’, ‘generality/ specificity’, ‘euphemism’ and ‘emotional buffer’. Code switching/ code mixing also serves as a purposeful communicative strategy in tone switching or creating comical effect to enhance the entertainment value of the programs. It also helps the speakers to portray a particular social orientation or specifically, to project a western image. By code switching/ code mixing, the hosts also take into consideration of the societal preference of codes. The ideas of ‘we-code’, ‘they-code’, and ‘social distance’ are also applicable in exploring the social meaning of code switching/ code mixing within the Hong Kong radio broadcasts. / published_or_final_version / English Studies / Master / Master of Arts

The pattern of specific examples of the processes of globalization is described. The examples all concern information f lows, which are illustrated through a comparative study of three television case histories in Asia. Also illustrated are the three different approaches to providing television services: public service (NHK in Japan), state (CCTV in China) and commercial (STAR TV, based in Hong Kong). Information flows are seen as global forces, constituted at a distance, and the focus is on the ways in which they are resisted or negotiated. NHK and CCTV are depicted as "front line" organizations which are forced to deal with globalization forces in the first instance, while the state may be slow to comprehend or react to the new realities facing it. The case histories show how television is becoming global. From that perspective, the condition of the television industry, of the production of news, and in particular of the public service broadcaster appear in a symbolic role, metaphors for the reconfiguration of relationships between the global and the local. Conclusions on the nature of globalization are linked directly to the research findings. All three case histories are based on interviews with leading participants in exemplar events: the attempts to set up GNN, and to internationalize' NHK; CCTV's defense of its dominant position, under pressure from upheavals both in Chinese society and the government bureaucracy, at the same time as it has itself become a major revenue earner and its role has changed as China enters the WTO; and the establishment, sale and erratic progress of STAR TV. This is contextualized through a broader discussion about the role of public service broadcasters, and of information and communication generally. A causal layered analysis is applied, with a concluding argument in favor of public service television. Several models are suggested, and four scenarios offered, to indicate how public service television could develop. / Thesis (Ph. D.)--University of Hawaii at Manoa, 2003. / Includes bibliographical references (leaves 319-353). / Mode of access: World Wide Web. / Also available by subscription via World Wide Web / x, 353 leaves, bound ill. 29 cm

by Ip Hak-shiu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 54-55. / PROLOGUE --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Development of the TV Industry --- p.3 / Chapter 1.3 --- History of ATV --- p.8 / Chapter II. --- LITERATURE REVIEW --- p.10 / Chapter 2.1 --- Analytical Framework for Marketing --- p.10 / Chapter 2.2 --- Background to Warfare: Positioning --- p.13 / Chapter 2.3 --- Marketing as Warfare --- p.15 / Bibliography --- p.19 / Chapter III. --- ATV'S APRIL 1990 LAUNCH --- p.20 / Chapter 3.1 --- Basis for the Launch --- p.20 / Chapter 3.2 --- Assessment of the Market --- p.22 / Chapter 3.3 --- Launch Strategy --- p.25 / Chapter 3.4 --- Anticipation of Competitor's Moves --- p.28 / Chapter 3.5 --- Intrinsic Weaknesses --- p.29 / Chapter 3.6 --- TVB's Moves --- p.31 / Chapter 3.7 --- Results of ATV's Launch --- p.32 / Chapter IV. --- EVALUATION OF ATV'S APRIL 1990 LAUNCH --- p.35 / Chapter 4.1 --- Theoretical Options for ATV's Attack --- p.35 / Chapter 4.2 --- Corresponding Response to TVB's Moves --- p.39 / Chapter 4.3 --- Applications of Marketing Warfare Theory --- p.41 / Chapter 4.4 --- ATV's New Direction: Looking for a way to Survive ？ --- p.44 / EPILOGUE --- p.46 / APPENDICES --- p.47

Lo Kong Alvin. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 1996-97, design report." / Includes bibliographical references. / Chapter 1.0 --- INTRODUCTION / Chapter 1.1 --- GENERAL BACKGROUND / Chapter 1.2 --- DEFICIENCY IN RTHK / Chapter 1.3 --- TECHNOLOGICAL REVOLUTION / Chapter 1.4 --- COMPARISON / Chapter 1.5 --- RATIONALIZATION / Chapter 1.6 --- ARCHITECTURAL RESPONSE / Chapter 1.7 --- SUMMARY / Chapter 1.8 --- METHODOLOGY / Chapter 2.0 --- BACKGROUND OF RTHK / Chapter 2.1 --- OBJECTIVES / Chapter 2.2 --- ROLES OF RTHK / Chapter 2.3 --- HISTORY / Chapter 2.4 --- ORGANIZATION / Chapter 2.5 --- OPERATION / Chapter 2.6 --- PROGRAM / Chapter 3.0 --- PHYSICAL CONDITIONS OF EXISTING RTHK / Chapter 3.1 --- REGIONAL CONTEXT OF KOWLOON TONG / Chapter 3.2 --- SITE AND FACILITIES / Chapter 3.3 --- BROADCASTING HOUSE / Chapter 3.4 --- TELEVISION HOUSE / Chapter 3.5 --- EDUCATION TELEVISION CENTER / Chapter 4.0 --- THE PROPOSAL / Chapter 4.1 --- MISSION / Chapter 4.2 --- GOALS / Chapter 4.3 --- OBJECTIVES / Chapter 4.4 --- PERFORMANCE REQUIREMENTS / Chapter 4.5 --- SITE OPPORTUNITIES / Chapter 4.6 --- SCHEDULE OF ACCOMMODATION / Chapter 5.0 --- DESIGN REPORT / Chapter 5.1 --- CONCEPTS / Chapter 5.2 --- DESIGN DEVELOPMENT / Chapter 5.3 --- DESIGN OPTIONS / Chapter 6.0 --- SCHEMATIC DESIGN / Chapter 6.1 --- CONCEPT / Chapter 6.2 --- DESIGN OPTIONS / Chapter 6.3 --- DETAIL DESIGN / Chapter 7.0 --- RESEARCH AND FIELD WORKS (I) ENERGY / Chapter 7.1 --- PHOTOVOLTAIC ENGINEERING / Chapter 7.2 --- STRUCTURE OF A PHOTOVOLTAIC SYSTEM / Chapter 7.3 --- ENERGY STORAGE / Chapter 7.4 --- APPLICATION: SOLAR TELECOMMUNICATION / Chapter 8.0 --- RESEARCH AND FIELD WORKS (II) STUDIO / Chapter 8.1 --- TYPES OF STUDIOS / Chapter 8.2 --- PERFORMANCE STUDIOS / Chapter 8.3 --- PRODUCTION STUDIOS / Chapter 8.4 --- POSTPRODUCTION STUDIOS / Chapter 8.5 --- MOBILE STUDIOS / Chapter 8.6 --- PORTABLE EQUIPMENT / Chapter 8.7 --- STUDIO DESIGN / Chapter 8.8 --- ERGONOMICS / Chapter 9.0 --- CASE STUDIES / Chapter 9.1 --- STUDIO CASE STUDIES / Chapter 9.2 --- RELOCATABLE ARCHITECTURE CASE STUDIES

published_or_final_version / Education / Master / Master of Education

by Maria Chen. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [81-85]). / Abstract also in Chinese. / Chapter Ch. 1 --- Introduction --- p.1 / Chapter 1. --- The tension of the double goals in media organization --- p.2 / Chapter 2. --- Research question --- p.3 / Chapter 3. --- Significance --- p.3 / Chapter Ch. 2 --- Beauty pageants and television --- p.5 / Chapter 1. --- History --- p.5 / Chapter (A) --- "Miss USA, Miss Universe" --- p.5 / Chapter (B) --- Increasing popularity of beauty pageants in Hong Kong… --- p.5 / Chapter 2. --- Formats of beauty pageants --- p.8 / Chapter (A) --- TVB --- p.8 / Chapter (B) --- ATV --- p.9 / Chapter 3. --- Why beauty pageants? --- p.10 / Chapter (A) --- A popular TV program --- p.10 / Chapter (B) --- Controversial media product --- p.11 / Chapter Ch. 3 --- Corporate image and the tension between profit-making and social responsibility: a theoretical linkage --- p.15 / Chapter 1. --- Theoretical tension between the two goals --- p.15 / Chapter (A) --- The goal of responsibility --- p.15 / Chapter (B) --- The goal of profit --- p.19 / Chapter (C) --- The relationship between profit and responsibility --- p.20 / Chapter (D) --- The source of tension --- p.21 / Chapter (E) --- The conflict and compatibility of the double goals --- p.22 / Chapter 2. --- The method of tension resolution --- p.24 / Chapter (A) --- Marketing --- p.24 / Chapter (B) --- Corporate Image --- p.26 / Chapter (C) --- The position taken in this thesis --- p.30 / Chapter Ch. 4 --- Research methods --- p.32 / Chapter 1. --- Hypotheses --- p.32 / Chapter 2. --- Methodology --- p.33 / Chapter (A) --- In-depth interview --- p.33 / Chapter (B) --- Participant observation --- p.36 / Chapter (C) --- Documentation analysis --- p.36 / Chapter Ch. 5 --- Results --- p.38 / Chapter 1. --- TV stations and their structure in Hong Kong --- p.38 / Chapter (A) --- TVB's corporate image --- p.39 / Chapter (B) --- ATV's corporate image --- p.41 / Chapter (C) --- TVB's image for Miss Hong Kong --- p.42 / Chapter (D) --- ATV's image for Miss Asia --- p.44 / Chapter 2. --- Analysis of the tensions and resolutions in beauty pageants --- p.45 / Chapter (A) --- Managing external uncertainty --- p.45 / Chapter (B) --- Media frameworks for beauty pageants in Hong Kong --- p.47 / Chapter (C) --- Managing internal uncertainty --- p.58 / Chapter Ch. 6 --- Conclusion --- p.78