This study investigated relationships between marketing success, the level of external environmental complexity and turbulence, and marketing mix tactics. The literature suggested that more successful companies in simple and stable environments use stabilising marketing tactics, while more successful companies in complex and turbulent environments use destabilising tactics, regardless of industry habits, management preferences or market sector. A marketing mix model for the different environments was developed using a chaos and complexity theory perspective. The study was exploratory, using a qualitative, case study technique. Data was collected via depth interviews and document analysis from four companies in the information technology (IT) and packaging industries. These industries were identified as, respectively, the most complex and turbulent, and the simplest and most stable, South African environments. Two companies from each industry were chosen to reflect more successful and less successful companies. The more successful company in the complex/turbulent environment was found to use destabilising tactics, as did the more successful company in the simple/stable environment. Therefore, contrary to expectations, it appears that destabilising tactics contribute more to success than stabilising tactics do, regardless of the environment. It was also found, contrary to expectations, that stabilising tactics were used by both the less successful companies. The research concluded that destabilising tactics are related to more success and stabilising tactics to less success. The lack of clear differentiation between the two industries may be because the whole South African environment is complex and turbulent, because the packaging industry is not sufficiently simple and stable to differentiate it from the IT industry or because packaging industry managers perceive their industry to be complex and turbulent and act accordingly. Despite these uncertainties, the research showed the marketing mix model to be reasonably accurate for the complex/turbulent environment, and therefore of potential value to South African companies. To overcome the equivocal findings, further research is recommended in different industries, in countries with different levels of complexity and turbulence and into specific marketing mix tactics. Research into managers’ perceptions of environmental complexity and turbulence and into co-evolution of marketing tactics and external environments would also be of value.

The tourism sector has been identified as an industry that has the potential to make a substantial contribution to job creation, economic growth, and redressing past imbalances in South Africa as it has been recognised as an underexploited sector with considerable potential for growth. The majority of tourism enterprises fall within the definition of small businesses, which have been identified as the most appropriate enterprises through which the economic challenges facing South Africa can be addressed. Small businesses differ from their larger counterparts not only in terms of size, but also in regard to access to resources and marketing expertise. Not surprisingly, one of the issues identified as preventing this sector from reaching its full potential is access to markets. The focus of this study is to identify the primary factors driving the success of the use of the Internet for marketing in small businesses operating in the tourism sector in South Africa. If these factors can be identified, this will allow existing and emerging small businesses to access markets and retain customers more easily leading to a proliferation of these enterprises. A theoretical model was formulated from the literature in which the factors influencing the success of Internet marketing were identified. These factors can broadly be divided into generic (marketing or management) factors and Internet specific factors. The technological aspects of the Internet were not ignored, but regarded as a resource to be managed rather than an autonomous source of competitive advantage. This model was tested by making use of a large-scale empirical study. Convenience sampling was used and the data was collected from small tourism businesses (that is businesses with fewer than 100 employees) in the Western Cape, Eastern Cape and KwaZulu-Natal provinces of South Africa. The factors were identified using exploratory factor analysis and the Cronbach alpha coefficients were assessed to confirm the reliability of these scales. Structural equation modelling was used as the principal mode of statistical analysis to measure the relationships amongst the variables in the model proposed in this study. A correlation analysis was used to measure the impact of marketing objectives on the success of Internet marketing. The primary determinants of the success of Internet marketing in small businesses operating in the tow-ism sector in South Africa were identified by the empirical study as: Product champion Links Alliances Owner-manager knowledge Entrepreneurial orientation Owner-manager vision Customer orientation Marketing objectives Interestingly, one factor, Strategic planning, recorded a negative influence on the success of Internet marketing. This is possibly because the owner-manager felt that this was a redundant exercise given the dominant and pervasive influence of the owner-manager in all spheres of the business. Nevertheless, if small tourism firms consider the factors identified in this thesis as essential aspects in the use of the Internet for marketing, this will allow them to overcome one of the biggest hurdles to their prosperity, namely, the access to markets.

Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2016. / Small, medium and micro enterprises (SMMEs) play a pivotal role in the economy of a country through job creation, development and dealing with the issue of unemployment, all of which affect the government and its citizens. Therefore, it is important that SMMEs operate efficiently and run their businesses effectively in order to grow within their respective sectors. The low rate of success amongst SMMEs in South Africa (SA) over the years indicates that there are factors hindering the efforts of the country’s SMMEs from operating efficiently (Turton and Herrington 2012: 48). One of the factors is poor operational performance which is frequently quoted as a leading cause of failure amongst SMMEs within the manufacturing sector (Urban and Naidoo 2012: 146). Furthermore, the Economic Development and Growth in eThekwini (EDGE) (2013: 37-38) reveals that SMMEs within the textile and clothing manufacturing sector in the eThekwini district generally do not innovate and suffer from a lack of access to financial services. The study population was 94 small and micro enterprises (SMEs) in the textile and clothing manufacturing sector in the eThekwini district. The researcher could not find a data on medium enterprises as prospective participants in the study and obtained only 80 SMEs. A quantitative approach was used in the context of a census study. The study was descriptive and conclusive in nature. The results of the study indicate that SMEs apply innovative processes in their businesses and work at a favourable physical environment within eThekwini district. However, SMEs do not have sufficient access to government financial incentive schemes (GFIS) which could be a factor inhibiting their growth and development. Furthermore, despite the fact that many of the SMEs in the study agreed that assistance from government schemes can enhance their operational performance, almost half of them were not aware of relevant schemes. Therefore, it is important that the government, that is, the Department of Trade and Industry (dti) and Small Enterprise Development Agency (seda) and other relevant government agencies, reach out to as many of these SMEs as possible. This is an opportunity for the SA government to improve their efforts to create more jobs for SA citizens. / M

The informal economic sector is a very important part of the economy for any developing country; it is a growing employment sector for the less skilled people living in both rural and urban areas. Organizing the informal sector and reorganizing its role as a profitable activity may contribute to local economic development. This can also build the capacity of the informal workers to meet their basic needs by increasing their incomes and strengthening their legal status. Municipal support for the informal business sector may play an important role in achieving these objectives. The problem statement of this research report highlights the problems of poverty and unemployment in the Buffalo City Metropolitan Municipality in the Eastern Cape Province of South Africa, which has resulted in the growth of informal business sector. In order to improve economic development, local authorities are expected to give support to any sector that provides employment and incomes for the poor, including the informal sector. The overall aim and objectives of the research were to investigate the role of Local Economic Development strategies in the informal sector in Buffalo City Metropolitan Municipality. To discover whether there is any support programme employed by Buffalo City Metropolitan Municipality Local Economic Development Unit to boost the informal sector economy. To, assess the impact of the informal sector, in generating income for the unemployed. To identify Local Economic strategies employed in the area to develop the local economy. An overview of the literature on the informal sector provided a basis for the research into the problems facing street traders in Mdantsane, a large township adjacent to East London in the Buffalo City Metropolitan Municipality. Both qualitative and quantitative research methods have been used in the study. The use of data collection tools such as interviews, questionnaires and observation helped to solicit the required information. An analysis of the findings confirmed that the informal sector plays an important role in in generating an income for the unemployed particularly for unemployed women. It appears that the informal traders have some basic requirements that would make a difference to their survival and working conditions, but that minimal support is received from the municipality. These findings recommend that in the absence of formal job opportunities in Buffalo City, the Municipality should develop strategies to support the informal sector participants to survive and thrive in difficult economic times.

The Film Industry is regarded as a vital part of the South African economy. One of the advantages of this sector is the potential to create jobs. This has been evidenced over the years by direct jobs created for people in the entire film value chain. The Film industry has also generated many more jobs indirectly and sectors such as transport, catering and hospitality benefited enormously. The NFVF (2010) 10 years review of the Film and Video industry states that the South African government has identified the film industry as one of the catalytic vehicles for job creation and economic growth. Given the importance of the contribution of the Film Industry to job creation and economic development, there is a demand for SMMEs in this sector to be supported by Government. Not until recently the support given to Filmmakers was biased to Gauteng, Cape Town and Kwa-Zulu Natal as a result film makers would go to these Provinces for opportunities. This study has examined the challenges faced by SMMEs in the film industry in the Nelson Mandela Bay Municipality in acquiring Government support and to seek ways of addressing the challenges. There has been limited research undertaken on the support given to SMMEs in film particularly the Eastern Cape Province. After a comprehensive literature review was undertaken on SMMEs, the following variables were identified as conceivably affecting growth and development of SMMEs in the film industry: Enabling Legal and regulatory environment; Financial support; Technological support; Managerial support. This study followed a quantitative research method. A measuring instrument in the form of a questionnaire was compiled from secondary sources of literature. The respondents were identified through convenience sampling technique. The sample comprised of 35 out of 50 SMMEs in film. The empirical results showed that all of the variables, enabling legal and regulatory environment, financial support, technological support and managerial support had a relationship with growth and development of SMMEs in film.

The research problem in this study was to look at barriers confronting small and micro tourism enterprises of the previously disadvantaged entrepreneurs in the Nelson Mandela Metropole. To achieve this objective, literature on the barriers confronting these enterprises, was reviewed. The empirical results obtained indicate a strong concurrence with the literature study emphasizing the importance of the barriers identified and the possible ways of resolving them. The main problems identified in the literature review were: lack of institutional support, legislation, lack of access to finance, and lack of entrepreneurial skill (planning and organizing, marketing, training and human resources, time management, conflict resolution and negotiation skill). These barriers identified in the literature study were then used to develop a questionnaire to test the extent to which small and micro tourism enterprises are constrained by barriers when starting up and how these barriers can be resolved. A sample of 18 small and micro tourism businesses was taken, one from Uitenhage and 17 from Port Elizabeth. The main results were that there are few small and micro tourism businesses of the previously disadvantaged entrepreneurs in the Nelson Mandela Metropole. The main reason for this is that previously disadvantaged entrepreneurs are not given adequate support by government institutions created for that purpose. iv Most of these businesses are not getting enough financial support during start-up because of problems with the owners’ credit records. The results also indicate that small and micro tourism businesses of the previously disadvantaged entrepreneurs view legislation intended to develop them, as actually stifling their development, such as the municipal credit laws. The study recommends that more institutional support should be given to small and micro tourism businesses that are starting up, and government institutions responsible for the development of small and micro businesses need to target the previously disadvantaged communities with their marketing. The Nelson Mandela Metropolitan Municipality and the Small Enterprise Development Agency (SEDA) need to conduct research on alternative non-collateral financing for small and micro businesses. More training programmes on business skills have also to be conducted.

The purpose of this research is to propose metrics to evaluate the user interface factors that impact on the user experience of Software Accounting Applications (SAAs) used to support the accounting business activities in Small Medium and Micro Enterprises (SMMEs) operating in developing countries. The research commences by outlining the conceptual background that introduces the study. In the introductory chapter, the problems together with the objectives that motivate the significance of the study are presented. In the same chapter, the overall research focus and how each of the research questions are treated to accomplish the intended goals are defined. In Chapter 2, the typical accounting business activities for SMMEs operating in developing countries are investigated. Findings from the preliminary survey revealed that Pastel accounting is the commonly used SMME accounting application used in developing countries. Inventory management, cash book processing, preparation of financial statements, customer and supplier documents processing are revealed as the most prevalent SMME accounting activities. This chapter highlights the problems that inhibit the implementation and the delivery of full benefits of using these SAAs. After indentifying the SAA problems, user experience aspects of the SAA are addressed in Chapter 3. User experience (UX) is defined and existing UX evaluation criteria are discussed. The findings form the basis for choosing the applicable criteria for evaluating the User Interface (UI) factors impacting on the UX of Pastel accounting. The proposed user experience evaluation metrics are described in Chapter 4. A discussion on how the metrics are implemented and what UI aspect they measure is presented. The research design and methodology followed is discussed in Chapter 5. The chapter outlines the possible research philosophy, strategy, methods and data collecting methods. A choice is made about the appropriate approach to answer the stated research questions to satisfy the intended overall research objective. A phenomenologist, qualitative inductive approach is adopted in the study. A contextual inquiry case-study strategy is chosen as applicable to this research. Data is collected using expert reviews, user observation and subjective questionnaires. After the choice of the research techniques, the case study results are presented and analysed in Chapter 6. It is found that Pastel UI is attractive and the users are happy with the visual design of the application. The major factors that impact on Pastel accounting are its lack of 4 feedback and its complexity which makes it difficult for first time users to use the application and the paucity of the help function. After the observed findings, the conclusions and recommendations of the research are presented in Chapter 7. It has been concluded that Pastel accounting UI fails to captivate a positive user experience for first-time users; the users do not find the expected help from the Help function and are often left wondering about the status of the system and the outcome of their actions on a task. Recommendations on how designers would make Pastel user interface more helpful, easy to use, and provide adequate feedback are presented in Chapter 7.

Governments all over the world cannot downplay the economic role of small businesses. It is accepted world-wide that this sector of the economy alleviates unemployment, creates wealth, encourages innovation and the entrepreneurial spirit. Various factors, both internal and external, make it difficult for small businesses to reach their true potential or realise their objectives. Internal factors would refer to areas such as lack of financial acumen, operational management expertise and marketing skills. External factors such as the business environment, competition, legislation, commercial institutions, amongst others, also contribute to the downfall of small businesses. The support that small businesses require is vital at the start-up phase of the business as it lays a solid base from which to proceed. The research emanates from a high failure of Small Black Businesses in the country, with the focus being on the Buffalo City Municipality (BCM). This section of the business community has a vital role to play in the well-being of this region. According to the South African Cities Network, BCM has a high rate of unemployment. The success of Small Black businesses in the area could offer many opportunities for productive people who would otherwise be condemned to unemployment. The literature review revealed a plethora of factors that hinder the success and development of small businesses. It has therefore become important to research these factors and come up with recommendations that are going to assist small businesses and society at large. There is an outcry against insufficient government support in assisting small businesses. Due to the research being qualitative in nature, date collection was by means of a structured questionnaire. The questionnaire was designed in such a manner as to provide responses that would assist in addressing the challenges faced by small businesses. Data analysis entailed its transcription in order to allow the researcher to make notes. The next step was to do a preliminary data analysis in order to highlight emerging issues, identify relevant data and to give direction for seeking more data. A summary all the issues was subsequently prepared for interpretation. The study revealed that the problems experienced by small businesses are both internally and externally influenced. Small businesses have it within themselves to manage and control the internally influenced problems, contrary to the externally influenced factors. The study recommends additional governmental support in terms of providing skills development, financial support, removal of red tape, eradication of corruption and so on. Commercial financial institutions also have a vital role to play by removing some of the requirements that make it difficult for small businesses to access funding.

Taking cognisance of the increasingly important role that copreneurial businesses play in national economies, the unique challenges that they face, and the lack of research attention given to such spousal teams, the purpose of this study was to contribute to the more effective functioning of copreneurships in South Africa by identifying the factors that impact on their success. Consequently, the primary objective of this study was to investigate the factors that influence the Perceived success of copreneurships in South Africa, as well as the conditions required for the effective and harmonious functioning of such spousal partnerships. This study seeks to incorporate previous findings and studies on team effectiveness and spousal relationships into a comprehensive conceptual model. After conducting a comprehensive literature study, as well as examining the different teamwork models proposed and the study by Farrington (2009), it became clear that successful teams have validated their proficiency with regard to two types of factors, namely, relational-based and organisational-based factors. Within these two categories of factors, 14 independent variables were identified and hypothesised to influence the measures of effectiveness of copreneurships, namely the dependent variable Perceived success; and the intervening variable Financial performance. All of the factors in this study were clearly defined and operationalised. Reliable and valid items sourced from Farrington’s (2009) measuring instrument, as well as several measuring instruments used in other studies, were used in the operationalisation of these factors. In addition, several items were self-generated from secondary sources. Respondents were identified using the convenience snowball sampling technique, and a structured questionnaire was made available to them. The data gathered from the 380 usable questionnaires was subjected to various statistical analyses. The validity and reliability of the measuring instrument was confirmed by means of an exploratory factor analysis, and Cronbach-alpha coefficients were calculated for this purpose. The original intervening variable Financial performance could not be confirmed as originally intended in the conceptual model. Instead, Financial performance split into v two separate variables which were named Financial performance and Growth performance. The original dependent variable Perceived success was confirmed by the factor analyses. The relational- and organisational-based factors could not be confirmed as originally intended in the conceptual model. Instead, seven new relational- and seven new organisational-based factors emerged, and where necessary these factors were renamed. The primary statistical procedure used to test the significance of the relationships hypothesised between the independent and dependent variables in this study, was Structural Equation Modelling (SEM). Owing to the sample-size restrictions, the conceptual model could not be subjected to SEM as a whole. Instead, seven submodels were identified and subjected to further analysis. The following independent variables were identified as influencing the dependent and intervening variables in this study: • Spousal relationship • Commitment to spouse • Equal status • Commitment to the business • Emotional attachment • Non-family involvement • Personal needs alignment • Leadership • Competencies • Internal context In order to investigate the influence of the various demographic variables on the intervening and dependent variables, an Analysis of Variance (ANOVA), Multiple Linear Regression analysis and t-tests were performed. How leadership occurs in a copreneurial business, the tenure of the business, the location of the business, the status of the copreneurship, the level of spousal involvement in the business and the vi number of employees were found to have an influence on the intervening and dependent variables of this study. By empirically investigating copreneurships, this study has added to the limited amount of family business literature on these complex partnerships. By way of the conceptual models developed in this study a significant contribution has been made towards understanding the factors influencing the success of copreneurships. As a result, this study presents recommendations and suggestions to assist couples in managing their copreneurships in such a way as to nurture their marriage relationships and at the same time enhance the performance of their businesses.

The high failure rate among small businesses in South Africa has created an urgent need to identify strategies that will improve their levels of performance. The purpose of this study was to investigate the relationship between the entrepreneurial orientation of small businesses in the Eastern Cape and their level of business success. Entrepreneurial orientation was assessed in terms of the 5 dimensions of entrepreneurial orientation, namely Innovativeness, Proactiveness, Competitive aggressiveness, Risk-taking and Autonomy. Business success was assessed in terms of profitability and growth. A literature overview was firstly conducted. The nature and importance of small businesses were described, and the important contributions they make to economic growth, job creation and innovation, as well alleviating poverty and redistributing income were highlighted. The various challenges faced by small businesses were also discussed. Among these challenges, the lack of entrepreneurial orientation was specifically highlighted as a major barrier to small business success. The nature of entrepreneurial orientation and the five dimensions thereof were described. A theoretical framework was proposed illustrating the relationships between the 5 dimensions of entrepreneurial orientation and business success that were to be empirically tested. A positivistic research paradigm was followed and a quantitative approach was implemented. Convenience sampling was used and a total of 350 questionnaires were distributed to small businesses in the Eastern Cape; 317 usable questionnaires were yielded. A measuring instrument was developed based on reliable and valid items from existing studies. Statistical techniques including descriptive statistics, Pearson's product moment correlations, Structural Equation Modelling and an Analysis of Variance were performed on the gathered data. Demographic data relating to the gender, age and race of the respondents, as well as data relating to the number of employees, the tenure of the business, and nature of industry in which the small businesses operate, were collected. An exploratory factor analysis was undertaken, and Cronbach‟s alpha coefficients were calculated to assess the validity and reliability of the measuring instrument. The independent variables, Innovativeness and Proactiveness, could not be confirmed by the factor analysis and a new dimension emerged which was named Proactive innovativeness. As a result of the factor analysis the operational definitions were rephrased. The Cronbach‟s alpha coefficients reported were all greater than 0.7, deeming the scales measuring the various dimensions reliable. Descriptive statistics were calculated to summarise the sample data, and Pearson's product-moment correlation coefficients were established to investigate the associations between the variables. Significant positive correlations were reported between all of the variables. SEM was performed to determine the significance of the relationships hypothesised between the independent and dependent variables in this study. The results of this study showed that the independent variables Competitive aggressiveness, Proactive innovativeness and Autonomy have a significant positive influence on the dependent variable Business success, while Risk-taking was found to have a significant negative influence on Business success. Furthermore, the results showed that Proactive innovativeness was higher in larger-sized small businesses, Autonomy was reported to be higher in small businesses where the owner was in possession of a tertiary qualification, and Risk-taking was found to be higher in small businesses owned by people of colour than in businesses owned by White respondents. In a business environment where change is constant, small business owners need to be able to adapt their operations and strategies to these changes and the consumer demands these changes may bring. Small business owners need to be able to strategically reinvent their businesses if they are to survive over the long term. The level of entrepreneurial orientation has been identified as having a positive influence on business success. The more small businesses implement Proactive innovativeness, Competitive aggressiveness, calculated and cautions Risk-taking and Autonomy, the better the chances are that they will be successful