Dissertation submitted in fulfillment of the requirements for the Master of Technology Degree: Public Relations Management, Durban University of Technology, 2012. / Corporate Social Responsibility (CSI) is an issue with a growing business value in South Africa. The increasing emphasis on CSI is affecting the relationship between organisations and their various stakeholders, such as investors, customers, vendors, suppliers, employees, communities and government. The stakeholders of an organisation play a vital role in the process of CSI planning and execution. There is a need to communicate CSI activities to stakeholders, as well as to monitor the flow and role of communication within the CSI context. While it is generally agreed that companies need to manage their relationships and communication with their stakeholders, the way in which they choose to do so varies considerably. Challenges in communicating corporate social responsibility do exist – for example, communication channels that are used in CSI, scepticism towards company messages and potentially hostile reactions from the media, complex community engagement processes, diversity of the audience, misunderstanding with special interest groups such as employees and government regulations. The diverse information requirements of different stakeholder groups also present special communication challenges, and these requirements are examined in turn. Given this background, the purpose of this study is to investigate communication in CSI practice. This study seeks to understand communication challenges facing CSI and communication channels that are used in CSI. Lastly, this study offers recommended best practices that can be applied in CSR communication. Although CSI is gaining a role as a strategic business function, however the literature review presented in this paper shows that CSI communication is still an area to be explored. One of the arguments presented in the literature review originate from Maignan & Ferrell (2004:17) that “Businesses cannot hope to enjoy concrete benefits from CSR unless they intelligently communicate about their initiatives to relevant stakeholders”. Communication challenges in CSI exist mainly in the process of transmission and receiving of messages from sender to receiver. The selection of the proper channels to disseminate information is also a challenge. These challenges arise mainly in rural and underdeveloped areas. In most instances, these communities lack infrastructure such as electricity and telecommunication which facilitate the dissemination of information. Commonly the communicator has to first do the necessary research in order to establish the most suitable medium for disseminating information to these communities. Illiteracy is also a major hurdle to communication in underdeveloped areas. This poses a challenge in that often messages have to be disseminated face to face, which can take time and requires expertise in communicating. The research method that was used to conduct this study is random sampling. A sample of thirteen organizations was drawn from the Johannesburg Securities Exchange (JSE) database of medium to large businesses that are actively involved in CSR programmes in South Africa. The findings in this study reveal that South African organisations are engaged in serious efforts to communicate and pro-actively integrate CSI as a strategic business phenomenon. These findings are significant to communications and CSI practitioners who wish to communicate with their stakeholders in CSI implementation. These findings will also benefit corporate executives who wish to engage in CSI communication. Non-Government Organisations (NGOs), Non-Profit Organisations (NPOs) and community organisations that wish to engage in CSI activities with corporate organizations, can also benefit from this study. In summary, CSI has grown from an ideology to a business reality and is now acknowledged as an important dimension of modern business practice. It is important that organisation examine their CSI communication in the context of the ever-changing business environment.

M. Tech. Business Administration / Mining is an economic activity that has the potential to develop areas that are impacted by its operations. However, mining operations may also negatively affect the surrounding communities as a consequence of certain undesired practices which either may damage the environment or disturb existing social structures such as tampering with graves. Despite this destabilisation, mining companies may offer either disproportionately low compensation, or, in some cases, engage in unequal distribution of corporate social benefits. If not planned in a sustainable way, mining activities can damage the landscape resulting in diminishing returns to the communities. Thus the research question is, what benefits accrue to the communities in the Sekhukhune District Municipality as a result of profitable mining operations? The objective of this study was to evaluate community programs driven by mining companies as well as obstacles inherent in the development of sustainable Local Economic Development (LED) projects in areas dominated by mining operations. In completing this research a qualitative method was followed. A case study of the Sekhukhune District Municipality in the Limpopo Province was conducted in order to ascertain the role of mining in contributing towards development of sustainable business ventures. Face to face interviews were conducted with all relevant stakeholders in the district in completing the work. The research revealed discrepancies in as far as mining contribution to the area is concerned. The respondents painted different pictures of the matter. Mining companies believe that they are contributing substantially to the communities in terms of sustainable business development and so forth, whereas the opposite is correct. The local municipalities do not have the capacity to deal with issues relating to community development and negotiating with mining companies. It is recommended that joint participation in the development of programs as well as LED projects by all stakeholders in the area be adequately appreciated and enhanced.

M. Tech. Business Administration / Small and medium enterprises (SMEs) are increasingly seen as playing an important role in the economies of many countries. Thus, governments throughout the world focus on the development of the SME sector to promote economic growth. However, SMEs suffer from a high failure rate. The adoption of corporate governance is one of the factors that can help to improve the performance and reduce the high failure rate of SMEs in South Africa. The primary objective of this study was to establish the adoption of corporate governance principles by small and medium enterprises (SMEs). In addition, the study investigated the barriers to the adoption of corporate governance by SMEs. Principles adopted from the King 111 report were used to measure the corporate governance of SMEs. Four principles were used by this study to measure the adoption of corporate governance by SMEs. These were (1) Management of risk: this included accounting measures, control system and risk management. (2) Use of information technology. (3) Responsible and ethical leadership and (4) Compliance with applicable laws and rules. The study area was Tshwane Central Business District.

M. Tech. Business Administration / The aim of this research is to investigate the effectiveness of the entrepreneurial development programme (EDP) implemented by the Soshanguve Manufacturing Technology Demonstration Centre (SMTDC) in supporting existing and nascent entrepeneurs to establish and grow their small manufacturing venture. South Africa, like most developing countries, has a high unemployment rate, low economic growth and a dismal early-stage entrepreneurial activity. EDP's are developed to assist aspiring entrepreneurs in successfully starting and managing their ventures.

Thesis (MPhil)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: The main aim of this study is to develop, from an ethical perspective, a justification for corporate social responsibility. The research methodology used is that of a critical study of relevant literature. The history of corporate social responsibility is discussed and definitions of key concepts are analyzed. Attention is paid to the controversies surrounding corporate social responsibility, and the views of critics as well as advocates of corporate social responsibility are examined. From the literature study it is concluded that since corporations are part of larger social systems, they are not only accountable to their shareholders but their success and long-term survival depends on fulfilling their responsibilities to a range of stakeholders. Stakeholders are defined as those groups or individuals with whom an organization interacts or has a relationship of interdependence, and who are affected by its actions, decisions, policies, practices or goals. The study focuses on the stakeholder approach to corporate social responsibility and aims to show how such an approach underpins the idea of corporate social responsibility. It is argued that corporations have moral as well as social responsibilities to stakeholders who are affected by their operations. Emphasis is placed on business ethics as providing the framework for a set of principles or a code according to which a company should make its business decisions and on which it should base its relationships with stakeholders. The research indicates that companies that aim to operate ethically also benefit in terms of profitability and social acceptance. With reference to several South African companies as examples, the study focuses on corporate social responsibility towards key stakeholders such as local communities, the environment, employees, and customers. In each case it is investigated what the specific responsibility requires of the corporation, and what practical measures can be used to meet the responsibility. It is argued that management's task is to treat stakeholders as equal, balance their sometimes conflicting claims, and promote good relationships among them Managers must consider the ethical and social as well as the economic implications of their decisions. The concluding chapter looks more closely at issues that need to be taken into account as far as corporate social responsibility in South Africa is concerned. As a result of the legacy of white rule and apartheid, active steps need to be taken to address economic imbalances between blacks and whites. Both the government and corporate structures have a role to play in creating mechanisms to meet the economic needs of the black community. It is recommended that the means through which this can be achieved are processes such as affirmative action, transformation, black economic empowerment, and poverty alleviation. The study concludes that social involvement by companies is not a favour extended to society or an optional "extra", but a business imperative and a moral obligation that is fundamental to being a company with legitimacy. The social goals of a company should be supportive of the goals of business and its social involvement strategy should be aligned with the overall business strategy. / AFRIKAANSE OPSOMMING: Die hoofdoel van hierdie studie is om korporatiewe sosiale verantwoordelikheid vanuit 'n etiese perspektief te regverdig. Die navorsingsmetodologie behels 'n kritiese ondersoek van tersaaklike literatuur. Die geskiedenis van korporatiewe sosiale verantwoordelikheid word bespreek en definisies van sleutelkonsepte word ontleed. Aandag word geskenk aan die debatte rondom korporatiewe sosiale verantwoordelikheid en die sienings van teenstanders sowel as voorstanders van korporatiewe sosiale verantwoordelikheid word ondersoek. Uit die literatuurstudie word afgelei dat aangesien korporasies deel van groter sosiale stelsels uitmaak, hulle nie slegs rekenpligtig teenoor hul aandeelhouers is nie, maar dat hul sukses en langtermyn-oorlewing afhang van die nakoming van hul verantwoordelikhede teenoor verskeie belangegroepe. Belangegroepe word omskryf as daardie groepe of individue met wie 'n organisasie in wisselwerking is of 'n interafhanklike verhouding het, en wat deur sy handelinge, besluite, beleide, praktyke en doelwitte geraak word. Die studie fokus op die belangegroep-benadering tot korporatiewe sosiale verantwoordelikheid en poog om te toon hoe so 'n benadering die idee van korporatiewe sosiale verantwoordelikheid ondersteun. Daar word aangevoer dat korporasies morele sowel as sosiale verpligtinge het teenoor belangegroepe wat deur hul bedrywighede geraak word. Klem word gelê op sake-etiek wat die raamwerk verskaf vir 'n stel beginsels of 'n kode waarvolgens 'n maatskappy sy sakebesluite behoort te neem en waarop hy sy verhoudings met belangegroepe moet baseer. Die navorsing toon dat maatskappye wat etiese optrede nastreef: ook voordeel trek wat winsgewendheid en sosiale aanvaarding betref Met verwysing na 'n aantal Suid-Afrikaanse maatskappye as voorbeelde, fokus die studie op korporatiewe sosiale verantwoordelikheid teenoor sleutelbelangegroepe soos plaaslike gemeenskappe, die omgewing, werknemers en kliënte. In elke geval word gekyk na wat die spesifieke verantwoordelikheid van die korporasie vereis, en watter praktiese stappe gedoen kan word om dit na te kom. Daar word aangevoer dat dit die bestuur se taak is om belangegroepe as gelyk te behandel, hul soms strydige eise te balanseer en goeie verhoudings onder hulle te bevorder. Bestuurders moet die etiese en sosiale sowel as die ekonomiese implikasies van hul besluite in aanmerking neem Die slothoofstuk kyk meer in besonderhede na kwessies wat in aanmerking geneem moet word wat korporatiewe sosiale verantwoordelikheid in Suid-Afrika betref Weens die nalatenskap van wit oorheersing en apartheid is aktiewe stappe nodig om die ekonomiese wanbalanse tussen swart en wit mense aan te spreek. Beide die regering en korporatiewe strukture het 'n rol te speel om meganismes te skep om aan die ekonomiese behoeftes van die swart gemeenskap te voldoen. Daar word aanbeveel dat dit bereik kan word deur prosesse soos regstellende aksie, transformasie, swart ekonomiese bemagtiging en armoedeverligting. Die studie kom tot die slotsom dat sosiale betrokkenheid deur maatskappye nie 'n guns aan die samelewing of 'n opsionele "ekstra" is nie, maar 'n sake-imperatief wat grondliggend is tot die legitimiteit van 'n maatskappy. Die sosiale doelwitte van 'n maatskappy behoort die sakedoelwitte te ondersteun en sy sosialebetrokkenheid-strategie moet in ooreenstemming met die oorhoofse sakestrategie wees.

Thesis (MBA (Business Management))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: The third King Report on Corporate Governance, commonly referred to as King III, was released during September 2009. This was the first of the three released King Reports that apply to all entities regardless of the manner and form of incorporation or establishment. The purpose of the King Reports is to promote the highest standards of corporate governance in South Africa. The King Code is not an enforceable set of rules, but rather guidelines to assist companies in implementing principles of good governance and ultimately best business practices. Statistics indicate that Small and Medium Enterprises (SMEs) perform an indispensable role in a country’s economy. Given the significance of these enterprises it becomes fundamental to understand the role that corporate governance and corporate governance practices play within SMEs. The goal of this research report is to conduct an investigation into the applicability of King III, considered to be the leading authority on corporate governance within South Africa, to SMEs. The various principles of King III were extracted to determine to what extent they are applicable to the SME environment. It follows that the King III Report (including the Draft King III Report) is the primary source of literature used throughout the research report. The research report includes a brief review of the development of the King Reports from King I to King III and SMEs and corporate governance from a national and international perspective. The supposition is that most of the principles as outlined by King III would be applicable to all businesses and therefore all SMEs. The research report aims to marry the two concepts of corporate governance and SMEs as far as possible. The review of the various principles confirmed the supposition that the majority of principles of King III apply to SMEs. The study also confirmed that a number of principles only apply to so-called large SMEs and that smaller SMEs would simply not be able to justify the fulfilment thereof. A number of codes and principles only apply to businesses operating in ‘companies’ as legal entities and hence are not applicable to all SMEs. Various recommendations are made with reference to the adoption and customisation of specific principles by SMEs. The writer furthermore recommends that there may well be scope to compile a corporate governance code specifically addressed to SMEs in South Africa. Such a code may incorporate the unique dynamics of the SME environment and address the specific criteria and needs within SMEs. / AFRIKAANSE OPSOMMING: Die derde King Verslag oor Korporatiewe Beheer wat algemeen bekend staan as King III, is tydens September 2009 vrygestel. Hierdie verslag was die eerste van die drie King Verslae wat van toepassing is op alle entiteite ongeag vorm van inkorporasie. Die doel van die King Verslae was en is steeds om die hoogste standaarde van korporatiewe beheer in Suid-Afrika te vestig. Die King Kode is nie ‘n afdwingbare stel reëls nie maar eerder riglyne wat hulp verleen aan besighede vir die implementering van beginsels van goeie korporatiewe beheer en besigheidsgedrag. Statistiek toon dat Klein en Medium Ondernemings (KMOs) ‘n onontbeerlike rol vervul in die ekonomieë van lande. Gegewe die belangrikheid van KMOs in die ekonomie is dit van fundamentele belang om te verstaan watter rol korporatiewe beheer en goeie korporatiewe beheer beginsels in KMOs speel. Die doel van hierdie navorsingsverslag is om te bepaal wat die toepaslikheid van King III, wat algemeen as die leier van korporatiewe beheer in Suid-Afrika aanvaar word, op KMOs is. Die onderskeie beginsels en riglyne van die King III Verslag word ontleed om te bepaal in watter mate hierdie riglyne en beginsels van toepassing is vir die KMO omgewing. Dit volg dat die King III Verslag (asook die Konsep King III Verslag) deurgaans as primêre bron gebruik word. Die navorsingsverslag sluit ‘n kort oorsig van die ontwikkeling van die King Verslae, vanaf King I tot en met King III, in. Verder word ‘n oorsig van KMOs en korporatiewe beheer op ‘n nasionale en internasionale grondslag bespreek. Die veronderstelling is dat die meeste van die riglyne en onderliggende beginsels, soos uiteengesit en beskryf in King III, van toepassing is op alle besighede, derhalwe ook KMOs. Die navorsingsprojek het ten doel om die konsepte van korporatiewe beheer en KMOs te vereenselwig so ver prakties moontlik. Die oorsig van die onderskeie riglyne en beginsels bevestig die vermoede dat die meerderheid van die riglyne en beginsels van King III van toepassing is op alle KMOs. Die studie bevestig ook dat ‘n aantal riglyne en beginsels slegs van toepassing is op sogenaamde groot KMOs en dat klein KMOs waarskynlik nie die toepassing daarvan sal kan regverdig nie. Sekere riglyne en beginsels is slegs van toepassing op KMOs wat as ‘n maatskappy as regsentiteit funksioneer en derhalwe nie van toepassing op alle KMOs nie. Verskeie aanbevelings word gemaak met betrekking tot die toepassing van spesifieke riglyne en beginsels deur KMOs. Die skrywer beveel verder aan dat daar ruimte is vir die ontwikkeling van ‘n korporatiewe beheer kode wat spesifiek gemik is op KMOs in Suid Afrika. Hierdie kode kan die unieke dinamika van die KMO omgewing inkorporeer en spesifieke kriteria en behoeftes van KMOs aanspreek.

Thesis (MBA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: The South African business environment is undergoing drastic changes. Unemployment is on the increase, globalisation is becoming a serious factor to contend with, competition in many industries is increasing and the South African government is pursuing more international investments. All these factors contribute to these changes. Many companies are rationalising to ensure competitiveness within the South African economy and to ensure that products are competitive with international brands entering South Africa. Increasing unemployment in South Africa is forcing individuals to develop an entrepreneurial spirit. The only method to curb this wave of unemployment is to invest in a small to medium size enterprise. Entrepreneurs in the USA have permanently altered the economy of the USA in the past 30 years. It is felt that this entrepreneurial spirit will also change the South African economy in years to follow. This research project analysed and discussed the window of opportunity for a small to medium size enterprise manufacturing plastic wrapping. The Plastics Industry Analysis Framework was developed to ensure a comprehensive insight into the plastics industry of South Africa. This framework is the combination of the Five Forces Model of Competition and the General Framework for an Industry Analysis, both developed by Michael Porter. The research found that the plastics industry is currently undergoing drastic changes, specifically in regard to South African legislation. It was also found that the plastics industry historically grew by 5% per annum, however, in recent years this growth was negative. Since 1998 the plastics industry reduced in size by 7,1%. Legislation in regard to plastic bags has had a major impact on the plastics industry. The research found that nearly 2000 additional jobs have been lost. The research found that the window of opportunity for a small to medium size plastic wrapping enterprise is limited. The effect of the new legislation on plastic bags is not clearly known, however, it has already negatively influenced the plastics industry. Opportunities do exist within other market sectors of the plastics industry of which recycling and export market sectors are prime examples. Future opportunities within the plastics industry will have to be carefully analysed to ensure success of any new venture. / AFRIKAANSE OPSOMMING: Die Suid-Afrikaanse sake-omgewing ondergaan tans drastiese veranderinge. Verhoogde vlakke van werkloosheid, die bedreiging van globalisering, die kompetisie tussen industrieë, sowel as die Suid-Afrikaanse regering se strewe na internasionale beleggings, dra alles by tot hierdie veranderinge. Suid-Afrikaanse maatskappye rasionaliseer nie nét om kompeterend te bly binne die Suid-Afrikaanse ekonomie nie, maar ook dat hulle produkte kompeterend moet wees teenoor internasionale handelsmerke wat Suid-Afrika binnekom. Die verhoogde vlakke werkloosheid forseer individue om 'n entrepreneuriese denkwyse te ontwikkel. Belegging in 'n klein tot medium grootte besigheid is die enigste manier om werkloosheid teen te werk. Entrepreneurs in die VSA het dié land se ekonomie in die laaste 30 jaar permanent verander. Daar word gespekuleer dat hierdie entrepreneuriese denkwyse in die toekoms kan bydra tot veranderinge in die Suid-Afrikaanse ekonomie. Hierdie studie het die geleentheidsvenster van 'n klein tot medium grootte vervaardiger van plastiekfilm ondersoek. 'n Analitiese raamwerk is ontwikkel om 'n volledige begrip van die Suid-Afrikaanse plastiekbedryf daar te stel. Die raamwerk is saamgestel uit navorsing van Michael Porter, met spesifieke verwysing na kompetisie binne industrieë en 'n algemene raamwerk om industriëe te analiseer. Die ondersoek het getoon dat die plastiekbedryf tans drastiese veranderinge ondergaan, met verwysing spesifiek na Suid-Afrikaanse wetgewing. Histories het die plastiekbedryf jaarliks met 5% gegroei, maar negatiewe groei is die afgelope jare waargeneem. Sedert 1998 het die plastiekbedryf met 7,1% in grootte gekrimp. Wetgewing, met betrekking tot plastieksakke, het 'n groot impak op die plastiekbedryf gehad. Navorsing het getoon dat ongeveer 2000 bykomende werkgeleenthede verlore gegaan het. Die ondersoek het bewys dat die geleentheidsvenster vir die klein tot medium grootte plastiekfilm vervaardiger, beperk is. Hoewel die totale uitwerking van die nuwe wetgewing op plastieksakke nog onbekend is, is daar reeds 'n negatiewe tendens in die plastiekbedryf waargeneem. Geleenthede bestaan egter in verskeie ander marksektore binne die plastiekbedryf waarvan herwinning- en uitvoermarksektore voorbeelde is. Deeglike analise van geleenthede in die plastiekbedryf kan sukses in 'n toekomstige besigheid verseker.

Thesis (PhD (Business Management))--University of Stellenbosch, 1996. / ENGLISH ABSTRACT: The development of small to medium enterprises (SME's) has various advantages for a country's economy, inter alia the creation of job opportunities. South African SME's are expected to realise these advantages, as set out in the national strategy for SME's. The turbulent national and international environment offers unique challenges to SME' s, but could also be the cause of them not meeting expectations. One possible way to secure dynamic behaviour of SME's in such a turbulent environment is to stimulate creativity. The question arises whether South African SME's are creative, and what can be done to promote their creativity. This study therefore focuses on two issues, namely creativity and SME' s. Creativity is discussed on the basis of existing theories and definitions. The primary aim of the discussion is to identify elements which can explain creativity in SME's. The following four elements are discussed: • characteristics of creative persons; • creative processes; • an environment which can support creativity; and • manifestations of creativity. The second issue under discussion framework of D'Amboise and Muldoney is SME's. An adapted (1984) was used as basis to discuss characteristics of 8ME owners, 8ME behaviour practices, and how 8ME's interact with the task environment. Conclusions regarding 8ME owners and 8ME behaviour patterns indicate that an entrepreneurial approach is conducive to creativity, and that 8ME's that interact dynamically with the environment tend to be creative. These conclusions are then integrated. Characteristics of 8ME owners, 8ME behaviour practices, creative processes, and manifestations of creativity are discussed. It was not possible to provide a list of manifestations, and therefore only an instrument for identification and classification is provided. Evaluation is subjective, which supports findings in the literature that objective evaluation is probably not possible. The integrated 8ME profile is an adapted conceptual model which serves as basis for the empirical research. This model suggests that there could be associations between characteristics of 8ME owners and 8ME behaviour practices, and manifestations of creativity. It was decided on a questionnaire for data collecting, because it is inter alia less expensive, and less time consuming for 8ME owners to complete. Questionnaires were forwarded to 3310 addresses, and 342 usable questionnaires were returned. Telephone inquiries confirmed that the low response could not be attributed to either the study or the questionnaire, but rather to factors unique to 8ME's, such as owners' limited time. After the descriptive statistics were reported, a stepwise logistic regression for binary dependant variables (creativity) and multiway analysis for categorical and ordinal explanatory variables were executed in an explorative way, in order to identify possible predictors of creativity. These predictors were then compared with the descriptive statistics to establish possible deficiencies. The most important deficiency is that the present profile of SME owners is not in equilibrium with predictors, and is therefore regarded as the most important reason why SME's are not creative. There is greater equilibrium between SME behaviour factors and predictors, but this is neutralised by non-creative SME owners. Internal (SME's) and external interventions which can create an environment conducive to creativity in SME's, are finally discussed. This approach can be visualised as an iceberg, which implies that manifestations of creativity are only perceptible if the imperceptible phase has a sound basis. This development approach is not an instant, but rather a long term process. If, however, deliberate efforts are not made to promote creativity in SME's, they will not be able to meet expectations, which could have serious consequences for the economy. / AFRIKAANSE OPSOMMING: Dit word algemeen aanvaar dat die ontwikkeling van klein- en mediumgroot ondernemings (KMO's) verskeie voordele vir 'n land se ekonomie kan inhou, onder andere die skep van werksgeleenthede. In Suid-Afrika word dit van KMO's verwag om hierdie voordele te realiseer, soos in die nasionale strategie vir KMO's uiteengesit. Die omgewing, wat nasionaal en internasionaal turbulent is, bied egter unieke uitdagings aan KMO's, maar kan veroorsaak dat hulle nie aan verwagtinge kan voldoen nie. Een moontlike manier om dinamiese optredes van KMO's in so 'n omgewing te verseker, is stimulering van kreatiwiteit. Die vraag ontstaan of KMO's in Suid-Afrika kreatief is, en op watter aspekte klem gelê moet word om kreatiwiteit te bevorder. Hierdie studie het daarom twee fokuspunte, naamlik kreatiwiteit en KMO's. Kreatiwiteit is bespreek aan die hand van bestaande teoriee en definisies. Die primêre doel van die bespreking was om elemente te identifiseer wat kreatiwiteit in KMO's kan help verklaar. Die volgende vier elemente is bespreek: • eienskappe van 'n kreatiewe persoon; • kreatiewe prosesse; • 'n omgewing wat kreatiwiteit kan bevorder; • manifestasies van kreatiwiteit. KMO's was as tweede fokuspunt bespreek. 'n Aangepaste raamwerk van D'Amboise en Muldoney (1984) is as basis gebruik om eienskappe van KMO-eienaars, KMO-gedragspraktyke, en KMO's se interaksie met die taakomgewing te bespreek. Gevolgtrekkings oor KMO-eienaars en KMO-gedragspraktyke het daarop gedui dat 'n entrepreneuriese benadering bevorderlik is vir kreatiwiteit, en dat KMO's wat dinamies in interaksie is met hul taakomgewing is meer geneig tot kreatiwiteit. Gevolgtrekkings betreffende bogenoemde fokuspunte is daarna in 'n KMO-profiel geintegreer. Eienskappe van KMO-eienaars, KMO-gedragspraktyke, kreatiewe prosesse, en manifestasies van kreatiwiteit is bespreek. Ten opsigte van laasgenoemde was die voorsiening van 'n lys nie moontlik nie, en is slegs 'n instrument vir identifisering en klassifisering voorsien. Die beoordeling is subjektief, maar in die literatuur is aangedui dat objektiewe beoordeling waarskynlik nie moontlik is nie. Die geintegreerde KMO-profiel is omskep in 'n konseptuele model wat as basis dien vir 'n empiriese ondersoek. Hierdie model dui moontlike assosiasies tussen eienskappe van KMO-eienaars en -gedragspraktyke, en manifestasies van kreatiwiteit aan. Daar is besluit om die vraelysmetode te gebruik om data in te samel, omdat dit onder andere goedkoper sou wees, en tydsgewys meer prakties vir KMO-eienaars om in te vul. Vraelyste is na 3310 adresse gestuur, en 342 bruikbare vraelyste is teruggekry. Tydens die data-insamelingsproses is deur telefoniese navrae vasgestel dat die lae respons nie aan die studie of vraelys toeskryfbaar was nie, maar eerder aan faktore eie aan KMO's, soos KMO-eienaars se beperkte tyd. Nadat die beskrywende statistieke gerapporteer is, is stapsgewyse logistiese regressie vir binêre afhanklike veranderlikes (kreatiwiteit) en meerrigtingtabel-analise vir kategoriese en ordinale verklarende veranderlikes op 'n eksploratiewe wyse uitgevoer om moontlike voorspellers van kreatiwiteit te identifiseer. Hierdie voorspellers is daarna met die beskrywende statistieke vergelyk om moontlike leemtes te bepaal. Die belangrikste leemte is dat die huidige profiel van KMO-eienaars nie in ewewig is met voorspellers nie, en daarom as die belangrikste rede beskou word waarom KMO's nie kreatief is nie. Daar is 'n groter mate van ewewig tussen KMO-gedragsfaktore en voorspellers, maar dit word deur nie-kreatiewe KMO-eienaars geneutraliseer. Intervensies op interne (KMO's) en eksterne gebiede wat 'n positiewe omgewing kan skep vir kreatiwiteit in KMO's, is laastens bespreek. Hierdie benadering word as 'n ysberg gevisualiseer, wat impliseer dat manifestasies van kreatiwiteit slegs sigbaar is indien 'n gesonde basis in die onsigbare fase gelê is. Hierdie ontwikkeling kan egter nie eensklaps geskied nie, maar is eerder langtermyn van aard. Indien daar egter nie 'n daadwerklike poging aangewend word om kreatiwiteit in KMO's te bevorder nie, sal hulle nie aan die verwagtinge kan voldoen nie, wat nadelige gevolge vir die ekonomie inhou.

This thesis formed part of a existing longitudinal study. The overall study is an outcome of research done to understand success and failure issues in Africa, which is an attempt to understand the impact of a short entrepreneurial training programme on the performance of small scale enterprises over time. The study is unique in the South African context in that it is the first short term, 3 days, entrepreneurial training programme that is assessed by means of a longitudinal method incorporating a control group.

Submitted in full requirement for the Degree Masters in Technology: Marketing, Technikon Natal, 2000. / It has been largely accepted that Small, Medium and Micro Enterprises (SMMEs) are principal driving forces in economic development (UN-ECE, 1999; Istomina, 1998; Lalkaka, 1996). However, many small, medium and micro enterprises are constrained by an array of problems such as a lack of access to finance, training services and physical infrastructure. Also, small, medium and micro enterprises are forced to operate in highly competitive environments and transition economies and this limits the ability of small, medium and micro enterprises and even large organisations to operate successfully and efficiently. Consequently, a strategy focused on inter-firm linkages and collaboration could alleviate the problems faced by small, medium and micro enterprises. Research indicates that inter-firm linkages or clustering can lead to the emergence of collective efficiency, which facilitates the industrialisation of SMMEs and has the potential of contributing to economic development (Schmitz, 1995). A cluster would involve interaction between enterprises or networks of enterprises that produce identical or similar products. These linkages create 'collective efficiency' which is critical in sustaining a competitive edge. The ability of small, medium and micro enterprises to maintain this competitive edge will ensure greater success and opportunities for specialisation and differantion. / M