根據經濟部出版「2005 年中小企業白皮書」中提到：過去10 年，台灣每年 平均新成立之中小企業公司約有10 萬家，而台灣每年平均倒閉之中小企業約有 8 萬2 千家，也就是說未來每年這些新創業公司會經營不善而倒閉之平均機率為 82%。可見新創企業之經營管理風險非常大，隨時可能因為任何經營策略錯誤而 造成公司不可彌補之危機問題，最後可能就被會迫倒閉關廠。而且關廠又會資遣 公司之員工，更會連帶影響很多家庭面臨失業之危機與社會問題。因此一個新創 企業如何能經營良好，渡過公司的經營問題之重重關卡，各種經營策略施政正確 有效能，並且創造更高之經營績效而能永續經營是非常重要且值得研究之課題。 本研究以台灣類比IC 產業之新創企業來作經營策略與經營績效探討與分析 之對象。另外，本研究首先利用歷史文獻探討法，依據楊光立（2001）創業家的 十四個歷程之經營策略分析、Poter（1980）五力分析之競爭策略、Weihrich（1982） 「SWOT 分析法」、個案F 公司之各種財務比率分析及幾個重要經營策略及經 營策略分析為藍圖，後再以企業深度訪談法進行研究探討與分析，彙整個案F 公司所面臨經營上之問題，回溯經營團隊擬定之實際經營策略，最後再探討個案 F 公司真正實施這些經營策略後與實際經營績效來作理論與實務間之比較分析 探討，再歸納出本研究之結論。最後以個案F 公司之七位高階主管之認知統計總 結經營策略與經營績效相關性之結論：合計61 項經營策略實施後，發現有59 項與經營績效為正相關，其餘有2 項無關。另外還有其他方面之經營策略與經營 績效相關性：正相關有10 項。 關鍵字：類比IC、新創企業、經營策略、經營績效 / Ministry of Economic affair R.O.C published the “ Midle & Small Enterprises Wite Book in 2005 ” said that there were 100,000 new start-up companies in every year in Taiwan, and they will close 82% in a year. So, the management risk is huge in a new start-up company. It will close by any mistake of management decision, and bring about irrecoverable crisis. It will make the employee lose their job, and add many problems in families and society. Therefore, How to manage a company and solve their problems and crisis? How to ensure their business strategy are correct and effective? How to create the high performance in a start-up company in the future and forever? It is an important and worthy research subject. In this thesis, I’m researching into the start-up company of Taiwan analog IC design House, and to find the relationship with business strategy and business operation performance. First, I found and read many theses from history or books or others documents, such as Poter (1980), Weihrich (1982), Finacial repot of F company etc.. Then, I used the interview method with F company, to find their business strategy when they facing problems and crisis. Finally, I analyzed the business operation performance in F Company when they implement the business strategies. There are 59 items have the positive relationship of 61 business strategies compare with business operation performance, the other 2 items are none. Keywords: Analog IC, Start-Up, Business Strategy, Business Operation Performance.