The main objective of the thesis is to use several managerial tools in order to plan how to start a private Moroccan-Czech business in the Czech Republic. In order to achieve this goal, the main objective was subdivided in a set of partial goals. To start a business includes firstly to have an idea and to consider its viability through a feasibility study before planning its execution. Secondly, to support the startup process from the procedural point of view, it is reasonable to use project management since it revealed processes that are common to any project lifecycle: initiation, planning, execution, control and closure. The application of these processes helps to create a structured action plan. In order to answer all questions, the thesis is divided in three steps. In the first one, project management is explained as well as its concepts and processes and application method. The second step describes the methodology of a startup business; and the third step is the achievement of the constructed methodology in a real business planning, that is monitored and evaluated continuously. The result of the thesis is a business idea verified as viable through a feasibility study. Then a business plan is prepared in order to detail the opportunity, strategy and financial expectations; this document is a key to find investors, funding or associates and should consider potential risks and how to avoid or solve them. When the financial and material requirements are met, the legal and administrative procedures as well as the company installation can start. The thesis also includes a time schedule and budget to every activity which have to be respected and continuously controlled during the business operation executing. However, some risks may appear during the project, and a good preparation and planning means keeping in mind the project's achievement.

This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. As a basis, unstructured and semi-structured interviews have been held with the employees and key customers to understand how success has arisen so far and then examine how it can be further developed. The data has been processed and analyzed using the ARA-model as the theoretical framework. The study finds multiple drivers which will help Nytt Tech for continued growth. In terms of Actors, the close collaboration with their customers contributes to both knowledge and feedback. Simultaneously, it generates revenue and spreads the word, which can cause more paying customers. In terms of Resources, the close collaboration between university and industry is an essential resource in several areas; recruitment of talented and ambitious students, product development deeply rooted in research, and direct opportunity to apply the theory in practice. Finally, in terms of Activities, direct contact reduces the risk of creating a distance between the company's offer and the customer's actual needs, leading to increased success. To conclude, companies can gain access to and benefit from the business network by activating direct and indirect business relationships and working closely together over time. A startup company may not have established business relationships, but its people do. Each person has a network that is combined uniquely. Therefore, recommendations are given that the case company should continue to work closely and use their own and partners' business networks to access new potential customers.

Cette étude de doctorat est le fruit de l’union entre la pratique réussie en tant que cadre supérieur, qui s’est déroulée successivement durant plus de 15 ans dans différentes compagnies multinationales, et la source théorique de recommandations des meilleures pratiques des sciences de l’information, de la communication, de l’administration, et des maîtres à penser dans les divers domaines de connaissances en relation avec le sujet. Elle aborde de manière incisive les piliers de soutien, ainsi que les points critiques de succès et d’échecs dans l’implémentation des entreprises au Brésil, principalement dans les restructurations et les ‘’startups’’ des entreprises multinationales liées aux stratégies de l’implémentation de nouveaux négoces, la gouvernance, la culture de résultats, la structure organisationnelle, la gestion et la direction. Cette étude vise à démontrer l’impact singulier de la structure et de la culture organisationnelle dans l’efficience de nouvelles affaires, l’engagement des divers collaborateurs, ainsi que son impact sur les résultats en raison de ces deux facteurs. Elle vise également à indiquer les opportunités de l’innovation et finalement, la plus grande intégration entre le pays d’origine et le pays d’implantation / This doctoral study is the result of the union between successful practice as an executive, which occurred successively for more than 15 years in different global companies, and the theoretical sources of recommendation of best practices in the information and communication sciences, administration of companies, and of gurus in several areas of knowledge related to the subject.It directly addresses the support pillars, as well as the critical success and failure points for business implementation in Brazil - mainly in restructurings and startups of global companies - related to strategies for implementing new business, governance, culture of results, organizational structure, management and leadership.This study demonstrates the unique impact of organizational structure and culture on the effectiveness of a new business and the commitment and engagement of employees and their impact on results, due to these two factors.It points out opportunities for innovation, addressing new trends in networking that require greater flexibility and fundamentally greater integration between the country of origin and the country of entry.